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MarketLine Industry Profile

Yogurt in Malaysia
February 2012

Reference Code: 0108-0250

Publication Date: February 2012

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Malaysia - Yogurt 0108 - 0250 - 2010

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EXECUTIVE SUMMARY
Market value
The Malaysian yogurt market grew by 4.8% in 2010 to reach a value of $72.4 million.

Market value forecast

In 2015, the Malaysian yogurt market is forecast to have a value of $88.5 million, an increase of 22.2% since 2010.

Market volume
The Malaysian yogurt market grew by 3% in 2010 to reach a volume of 17.3 million kilograms.

Market volume forecast

In 2015, the Malaysian yogurt market is forecast to have a volume of 19.7 million kilograms, an increase of 13.9% since
2010.

Category segmentation
Yogurt drinks is the largest segment of the yogurt market in Malaysia, accounting for 89.5% of the market's total value.

Geography segmentation
Malaysia accounts for 0.6% of the Asia-Pacific yogurt market value.

Market share
FrieslandCampina is the leading player in the Malaysian yogurt market, generating a 19.2% share of the market's value.

Market rivalry
The Malaysian yogurt market is relatively fragmented with top three players accounting for 52.7% of the total market
value.

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TABLE OF CONTENTS
Executive Summary ....................................................................................................................................................... 2

Market value............................................................................................................................................................... 2

Market value forecast ................................................................................................................................................. 2

Market volume............................................................................................................................................................ 2

Market volume forecast .............................................................................................................................................. 2

Category segmentation .............................................................................................................................................. 2

Geography segmentation ........................................................................................................................................... 2

Market share .............................................................................................................................................................. 2

Market rivalry.............................................................................................................................................................. 2

Market Overview ............................................................................................................................................................ 7

Market definition ......................................................................................................................................................... 7

Market analysis .......................................................................................................................................................... 7

Market Data ................................................................................................................................................................... 8

Market value............................................................................................................................................................... 8

Market volume............................................................................................................................................................ 9

Market Segmentation ................................................................................................................................................... 10

Category segmentation ............................................................................................................................................ 10

Geography segmentation ......................................................................................................................................... 12

Market share ............................................................................................................................................................ 13

Market distribution .................................................................................................................................................... 14

Market Outlook ............................................................................................................................................................. 15

Market value forecast ............................................................................................................................................... 15

Market volume forecast ............................................................................................................................................ 16

Five Forces Analysis .................................................................................................................................................... 17

Summary .................................................................................................................................................................. 17

Buyer power ............................................................................................................................................................. 18

Supplier power ......................................................................................................................................................... 19

New entrants ............................................................................................................................................................ 20

Threat of substitutes................................................................................................................................................. 21

Degree of rivalry ....................................................................................................................................................... 22

Leading Companies ..................................................................................................................................................... 23

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 FrieslandCampina .................................................................................................................................................... 23

Malaysia Milk Sdn Bhd ............................................................................................................................................. 25

Eltean Incorporated Sdn Bhd ................................................................................................................................... 26

Macroeconomic Indicators ........................................................................................................................................... 27

Country Data ............................................................................................................................................................ 27

Appendix ...................................................................................................................................................................... 29

Methodology............................................................................................................................................................. 29

Industry associations ................................................................................................................................................ 30

Related MarketLine research ................................................................................................................................... 30

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LIST OF TABLES
Table 1: Malaysia yogurt market value: $ million, 2006–10............................................................................................ 8

Table 2: Malaysia yogurt market volume: million kilograms, 2006–10 ........................................................................... 9

Table 3: Malaysia yogurt market category segmentation: % share, by value, 2006–2010 ........................................... 10

Table 4: Malaysia yogurt market category segmentation: $ million, 2006-2010 ........................................................... 10

Table 5: Malaysia yogurt market geography segmentation: $million, 2006–2010 ........................................................ 12

Table 6: Malaysia yogurt market share: % share, by value, 2010 ................................................................................ 13

Table 7: Malaysia yogurt market distribution: % share, by value, 2010........................................................................ 14

Table 8: Malaysia yogurt market value forecast: $ million, 2010–15 ............................................................................ 15

Table 9: Malaysia yogurt market volume forecast: million kilograms, 2010–15 ............................................................ 16

Table 10: FrieslandCampina: key facts ........................................................................................................................ 23

Table 11: Malaysia Milk Sdn Bhd: key facts ................................................................................................................. 25

Table 12: Eltean Incorporated Sdn Bhd: key facts ....................................................................................................... 26

Table 13: Malaysia size of population (million), 2006–10 ............................................................................................. 27

Table 14: Malaysia gdp (constant 2000 prices, $ billion), 2006–10 .............................................................................. 27

Table 15: Malaysia gdp (current prices, $ billion), 2006–10 ......................................................................................... 27

Table 16: Malaysia inflation, 2006–10 .......................................................................................................................... 28

Table 17: Malaysia consumer price index (absolute), 2006–10 ................................................................................... 28

Table 18: Malaysia exchange rate, 2006–10 ............................................................................................................... 28

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LIST OF FIGURES
Figure 1: Malaysia yogurt market value: $ million, 2006–10 .......................................................................................... 8

Figure 2: Malaysia yogurt market volume: million kilograms, 2006–10 .......................................................................... 9

Figure 3: Malaysia yogurt market category segmentation: $ million, 2006-2010 .......................................................... 11

Figure 4: Malaysia yogurt market geography segmentation: % share, by value, 2006,2010 ....................................... 12

Figure 5: Malaysia yogurt market share: % share, by value, 2010 ............................................................................... 13

Figure 6: Malaysia yogurt market distribution: % share, by value, 2010 ...................................................................... 14

Figure 7: Malaysia yogurt market value forecast: $ million, 2010–15 ........................................................................... 15

Figure 8: Malaysia yogurt market volume forecast: million kilograms, 2010–15 .......................................................... 16

Figure 9: Forces driving competition in the yogurt market in Malaysia, 2010 ............................................................... 17

Figure 10: Drivers of buyer power in the yogurt market in Malaysia, 2010 ................................................................... 18

Figure 11: Drivers of supplier power in the yogurt market in Malaysia, 2010 ............................................................... 19

Figure 12: Factors influencing the likelihood of new entrants in the yogurt market in Malaysia, 2010 ......................... 20

Figure 13: Factors influencing the threat of substitutes in the yogurt market in Malaysia, 2010 .................................. 21

Figure 14: Drivers of degree of rivalry in the yogurt market in Malaysia, 2010 ............................................................. 22

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MARKET OVERVIEW
Market definition
The yogurt market consists of retail sales of standard yogurt and yogurt drinks. The market is valued according to retail
selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have
been calculated using constant 2010 annual average exchange rates.

For the purpose of this report Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea, Indonesia,
the Philippines, Thailand, Vietnam, New Zealand, Hong Kong, Malaysia, Pakistan and Taiwan.

Market analysis
The Malaysian yogurt market grew at a strong rate during the period 2006-2010, as a result of strong sales growth in
both the standard yogurt and yogurt drinks categories. The overall market growth is expected to decelerate in the
forthcoming five years.

The Malaysian yogurt market generated total revenues of $72.6 million in 2010, representing a compound annual growth
rate (CAGR) of 5.2% for the period spanning 2006-2010. In comparison, the Thai market contracted with a compound
annual rate of change (CARC) of -2.1% and Philippines market grew with CAGR of 6.4% respectively, over the same
period, to reach respective values of $342.3 million and $55.2 million in 2010.

Market consumption volumes increased with a CAGR of 3.5% between 2006 and 2010, to reach a total of 17.3 million
kilograms in 2010. The market's volume is expected to rise to 19.7 million kilograms by the end of 2015, representing a
CAGR of 2.6% for the 2010-2015 period.

Yogurt drinks sales proved the most lucrative for the Malaysian yogurt market in 2010, generating total revenues of
$64.9 million, equivalent to 89.5% of the market's overall value. In comparison, sales of standard yogurt generated
revenues of $7.7 million in 2010, equating to 10.6% of the market's aggregate revenues.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.1% for the five-year period 2010-
2015, which is expected to lead the market to a value of $88.8 million by the end of 2015. Comparatively, the Thai and
Philippines markets will grow with CAGRs of 0.5% and 5% respectively, over the same period, to reach respective
values of $531.3 million and $70.5 million in 2015.

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MARKET DATA
Market value
The Malaysian yogurt market grew by 4.8% in 2010 to reach a value of $72.4 million.

The compound annual growth rate of the market in the period 2006–10 was 5.2%.

Table 1: Malaysia yogurt market value: $ million, 2006–10

Year $ million MYR million € million % Growth

2006 59.0 190.7 44.6
2007 62.4 201.6 47.1 5.7%
2008 65.8 212.6 49.7 5.4%
2009 69.1 223.2 52.2 5.0%
2010 72.4 233.8 54.7 4.8%

CAGR: 2006–10 5.2%

SOURCE: MARKETLINE MARKETLINE

Figure 1: Malaysia yogurt market value: $ million, 2006–10

SOURCE: MARKETLINE MARKETLINE

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Market volume
The Malaysian yogurt market grew by 3% in 2010 to reach a volume of 17.3 million kilograms.

The compound annual growth rate of the market in the period 2006–10 was 3.5%.

Table 2: Malaysia yogurt market volume: million kilograms, 2006–10

Year million kilograms % Growth

2006 15.1
2007 15.7 4.0%
2008 16.3 3.8%
2009 16.8 3.1%
2010 17.3 3.0%

CAGR: 2006–10 3.5%

SOURCE: MARKETLINE MARKETLINE

Figure 2: Malaysia yogurt market volume: million kilograms, 2006–10

SOURCE: MARKETLINE MARKETLINE

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MARKET SEGMENTATION
Category segmentation
Yogurt drinks is the largest segment of the yogurt market in Malaysia, accounting for 89.5% of the market's total value.

The Standard yogurt segment accounts for the remaining 10.5% of the market.

Table 3: Malaysia yogurt market category segmentation: % share, by value, 2006–2010

2006-10
Category 2006 2007 2008 2009 2010
CAGR(%)
Yogurt
89.4% 89.4% 89.4% 89.4% 89.5% 3.5%
drinks
Standard
10.6% 10.6% 10.6% 10.6% 10.5% 3.4%
yogurt

Total 100% 100% 100% 100% 100% 7%

SOURCE: MARKETLINE MARKETLINE

Table 4: Malaysia yogurt market category segmentation: $ million, 2006-2010

Category 2006 2007 2008 2009 2010

Yogurt drinks 52.8 55.8 58.9 61.8 64.7
Standard
6.2 6.6 6.9 7.3 7.6
yogurt

Total 59 62.4 65.8 69.1 72.3

SOURCE: MARKETLINE MARKETLINE

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 Figure 3: Malaysia yogurt market category segmentation: $ million, 2006-2010

SOURCE: MARKETLINE MARKETLINE

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Geography segmentation
Malaysia accounts for 0.6% of the Asia-Pacific yogurt market value.

Thailand accounts for a further 2.6% of the Asia-Pacific market.

Table 5: Malaysia yogurt market geography segmentation: $million, 2006–2010

Geography 2006 2007 2008 2009 2010

Thailand 370.8 351.0 342.8 340.5 341.3
New Zealand 88.1 95.6 103.2 110.8 117.1
Malaysia 59.0 62.4 65.8 69.1 72.4
Philippines 43.0 46.2 49.1 51.9 55.0
Rest of Asia-
9,299.1 10,096.8 10,882.8 11,699.9 12,537.0
Pacific

Total 9,860 10,652 11,443.7 12,272.2 13,122.8

SOURCE: MARKETLINE MARKETLINE

Figure 4: Malaysia yogurt market geography segmentation: % share, by value, 2006,2010

SOURCE: MARKETLINE MARKETLINE

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Market share
FrieslandCampina is the leading player in the Malaysian yogurt market, generating a 19.2% share of the market's value.

Malaysia Milk Sdn Bhd accounts for a further 17.6% of the market.

Table 6: Malaysia yogurt market share: % share, by value, 2010

Company % Share
FrieslandCampina 19.2%
Malaysia Milk Sdn Bhd 17.6%
Eltean Incorporated Sdn Bhd 15.9%
Others 47.3%

Total 100%

SOURCE: MARKETLINE MARKETLINE

Figure 5: Malaysia yogurt market share: % share, by value, 2010

SOURCE: MARKETLINE MARKETLINE

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Market distribution
Independent Retailers form the leading distribution channel in the Malaysian yogurt market, accounting for a 46.5%
share of the total market's value.

Supermarkets / hypermarkets accounts for a further 23.9% of the market.

Table 7: Malaysia yogurt market distribution: % share, by value, 2010

Channel % Share
Independent Retailers 46.5%
Supermarkets / hypermarkets 23.9%
Specialist Retailers 19.6%
Others 10.0%

Total 100%

SOURCE: MARKETLINE MARKETLINE

Figure 6: Malaysia yogurt market distribution: % share, by value, 2010

SOURCE: MARKETLINE MARKETLINE

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MARKET OUTLOOK
Market value forecast
In 2015, the Malaysian yogurt market is forecast to have a value of $88.5 million, an increase of 22.2% since 2010.

The compound annual growth rate of the market in the period 2010–15 is predicted to be 4.1%.

Table 8: Malaysia yogurt market value forecast: $ million, 2010–15

Year $ million MYR million € million % Growth

2010 72.4 233.8 54.7 4.8%
2011 75.7 244.5 57.2 4.5%
2012 79.0 255.1 59.6 4.3%
2013 82.2 265.4 62.0 4.0%
2014 85.2 275.4 64.4 3.8%
2015 88.5 286.0 66.9 3.9%

CAGR: 2010–15 4.1%

SOURCE: MARKETLINE MARKETLINE

Figure 7: Malaysia yogurt market value forecast: $ million, 2010–15

SOURCE: MARKETLINE MARKETLINE

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Market volume forecast
In 2015, the Malaysian yogurt market is forecast to have a volume of 19.7 million kilograms, an increase of 13.9% since
2010.

The compound annual growth rate of the market in the period 2010–15 is predicted to be 2.6%.

Table 9: Malaysia yogurt market volume forecast: million kilograms, 2010–15

Year million kilograms % Growth

2010 17.3 3.0%
2011 17.8 2.9%
2012 18.3 2.8%
2013 18.8 2.7%
2014 19.2 2.1%
2015 19.7 2.6%

CAGR: 2010–15 2.6%

SOURCE: MARKETLINE MARKETLINE

Figure 8: Malaysia yogurt market volume forecast: million kilograms, 2010–15

SOURCE: MARKETLINE MARKETLINE

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FIVE FORCES ANALYSIS
The yogurt market will be analyzed taking yogurt manufacturers as players. The key buyers will be taken as retailers,
and dairy farmers as the key suppliers.

Summary
Figure 9: Forces driving competition in the yogurt market in Malaysia, 2010

SOURCE: MARKETLINE MARKETLINE

The Malaysian yogurt market is relatively fragmented with top three players accounting for 52.7% of the total market
value.

The Malaysian yogurt market has the presence of leading players like FrieslandCampina, Malaysia Milk Sdn Bhd and
Eltean Incorporated. Independent retailers form the dominant distribution channel in the Malaysian yogurt market. Key
suppliers include dairy farmers, whose small-scale operations translate to limited influence on the market. The yogurt
market is fairly easy to enter as a small enterprise. If successful market entry is to be secured, consumer companies
must be large and have some level of integration in order to supply to the mass market. There is also a significant threat
to the market from substitutes, which are similarly priced and potentially less expensive to store.

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Buyer power
Figure 10: Drivers of buyer power in the yogurt market in Malaysia, 2010

SOURCE: MARKETLINE MARKETLINE

In Malaysia, the main distribution channels for the yogurt market are independent retailers, which account for 46.5% of
the total market value. Since yogurt products (which include standard yogurts and yogurt drinks) are just one of a wide
range of products sold by most food retailers, it reduces the importance of these products to buyers, increasing buyer
power. However, end-user loyalty may force retailers to stock particular brands thereby weakening buyer power. Also
there is greater awareness of the health benefits of yoghurt among Malaysians. Overall, buyer power is assessed as
moderate.

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Supplier power
Figure 11: Drivers of supplier power in the yogurt market in Malaysia, 2010

SOURCE: MARKETLINE MARKETLINE

Key inputs to the yogurt market include milk (generally cow's milk), sweeteners (glucose or sucrose, high-intensity
sweeteners e.g. aspartame), stabilizers (e.g. gelatin), flavors, and fruit preparations (including natural and artificial
flavoring, color). Whole milk, partially skimmed milk, skim milk or cream may be used. Milk is commonly sourced from
dairy farms. These farms are typically small-scale, and therefore don't have a great influence on the market.
Furthermore, the yogurt market has a relatively high degree of importance to supplier revenues, as yogurt manufacturers
generally buy in large volumes, which is likely to weaken supplier power. Moreover, switching costs between suppliers
are not significant. However, there is a limited level of raw material differentiation regarding key inputs to the yogurt
market, which increases supplier power to a certain degree. Overall, supplier power is assessed as moderate.

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New entrants
Figure 12: Factors influencing the likelihood of new entrants in the yogurt market in Malaysia, 2010

SOURCE: MARKETLINE MARKETLINE

The Malaysian yogurt market is dominated by leading players like FrieslandCampina, Malaysia Milk Sdn Bhd and Eltean
Incorporated. These companies have developed and acquired extensive product portfolios, and built brands with large
marketing and advertising budgets, which make it difficult for new entrants to contend with. However, there are a number
of companies operating at a smaller scale, so it may be possible for new entrants to achieve success by stressing
artisanal production methods or the use of natural ingredients etc. Furthermore, it is important for new entrants to find a
place for their products on the supermarket shelves; and as retail space is a finite resource, this suggests that new
entrants must persuade the stores that it is worth displacing existing established yogurt brands to make way for a new
yogurt product brands. Furthermore, the strong growth in the Malaysian yogurt market acts as a lucrative factor for
potential entrants. Overall, there is a moderate threat from new entrants to the yogurt market in Malaysia.

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Threat of substitutes
Figure 13: Factors influencing the threat of substitutes in the yogurt market in Malaysia, 2010

SOURCE: MARKETLINE MARKETLINE

Yogurt products are a sub-segment of the dairy market, and therefore immediate substitutes include other dairy
products, e.g. chilled deserts, fromage frais, and flavored milk. Although, yogurt products are often eaten as snack foods
there are numerous other potential alternatives. Substitutes are similarly priced and it is not costly for a retailer to switch,
for instance stocking more fromage frais (fresh cheese) as opposed to standard yogurts. However, yogurt products and
their dairy substitutes generally require chilled storage, and therefore storage costs are greater for these products.
Possible cheaper substitutes would be products, which don't require chilled storage, e.g. chocolate, as profit margins will
be greater on these items. Overall, there is a strong threat from substitutes to the yogurt market in Malaysia.

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Degree of rivalry
Figure 14: Drivers of degree of rivalry in the yogurt market in Malaysia, 2010

SOURCE: MARKETLINE MARKETLINE

The Malaysian yogurt market is relatively fragmented with top three players accounting for 52.7% of the total market
value. Product differentiation is essentially limited in terms of the inputs and the production process involved with
manufacturing yogurt products, and this heightens rivalry amongst players. However, players differentiate themselves
through branding, potential health benefits and the addition of numerous additional ingredients, e.g. fruit. Overall, there is
a strong degree of rivalry amongst players operating in the yogurt market in Malaysia.

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LEADING COMPANIES
FrieslandCampina
Table 10: FrieslandCampina: key facts

Head office: Stationsplein 4, Amersfoort, 3818 LE, NED

Telephone: 31 33 713 3333
Website: www.frieslandcampina.com
Financial year-end: December

SOURCE: COMPANY WEBSITE MARKETLINE

FrieslandCampina is one of the leading global dairy companies formed through the merger of Royal Friesland Foods and
Campina in December 2008. The company is engaged in the manufacturing and distribution of dairy products, fruit-
based drinks and ingredients. It markets its products in over 100 countries. The company is headquartered in
Wijersstraat, the Netherlands and employs around 19,484 people.

FrieslandCampina is wholly owned by Zuivelcooperatie FrieslandCampina, a cooperative which comprises approximately

14,830 dairy farmers in the Netherlands, Germany and Belgium. FrieslandCampina has more than 100 production
locations and sales offices in 25 countries. The company supplies 8.7 billion kilograms of milk annually. In addition to
consumer products FrieslandCampina also supplies to professional customers, including bakeries and the hotel,
restaurant and food service industry, with products such as cream and butter. Further it offers ingredients and half-
finished products to the food industry and the pharmaceutical sector.

The company’s products include condensed milk, milk, chocolate milk, milk-based drinks, and buttermilk; dairy based
ingredients; cheese, butter, cream, and milk powder; yoghurts and yoghurt drinks; and baby and infant food products.

The company operates through four business groups: consumer products Europe (CPE), (previously consumer products
Western Europe), consumer products International (CPI); cheese and butter; and ingredients.

The CPE business group constitutes the company’s operations in Europe in the areas of consumer milk, dairy drinks,
yoghurts, desserts, coffee enrichers and cream. The business group also produces fruit juices and fruit drinks. It markets
its products under the brands Campina, Chocomel, Friesche Vlag, Fristi, Landliebe, Mona and Optiwell, Noy Noy
(Greece), Fruttis (Russia) and Milli (Hungary and Romania). The majority of the production activities are concentrated in
the Netherlands, Germany and Belgium, where the member dairy farms of FrieslandCampina are located. CPE sells its
products through supermarket chains and out-of-home locations including petrol stations, kiosks and canteens. It also
delivers products to professional processors such as bakers and ice cream manufacturers.

The CPI business group comprises the company’s consumer dairy activities in Asia (particularly in Thailand, Malaysia,
Vietnam and Indonesia), Africa (particularly in Nigeria) and the Middle East. The business group operates a broad
product portfolio ranging from condensed milk, milk powder, infant and baby food to dairy drinks, yoghurts and desserts.
It markets these products under brands including Dutch Lady (Malaysia, Vietnam), Foremost (Thailand), Frisian Flag
(Indonesia), Peak (Nigeria) and Rainbow (Middle East). The operating companies in the business group also sell
products manufactured in the Netherlands, Germany and Belgium.

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The cheese and butter business group produces and markets cheese, butter and butter products worldwide. The
business group engages in the production, ripening and sale of semi-hard gouda, edam and maasdam cheeses.
FrieslandCampina markets its cheese products under the brands Frico and Milner in many countries worldwide. The
company prepares and ripens its cheeses in the Netherlands. The milk for the cheese is procured from the dairy farmers,
the joint owners of FrieslandCampina. It also offers butter products under the Buttergold/Botergoud brand. It supplies
butter, milk fat fractions and butter oil to professional customers.

The ingredients business group engages in the supply of ingredients to producers of daily foods, specialty foods and
pharmaceutical products. Most of these ingredients are derived from milk constituents. It also offers a broad range of
ingredients based on raw materials other than milk. The company offers its products to industrial customers under the
brands Kievit (for encapsulate ingredients which are used in multiple varieties of foods), Domo (nutritional ingredients
such as baby and sports foods), DMV International (widely applicable milk proteins such as caseinates and milk
powders), Creamy Creation (cream liqueurs) and Nutrifeed (young animal feeds). The ingredients business group also
includes DMV-Fonterra Excipients, a supplier of excipients to pharmaceutical companies. It has production locations in
Europe, Asia, Australia and America.

In Malaysia the company operates through its subsidiary FrieslandCampina Malaysia.

Key Metrics
FrieslandCampina generated revenues of $11.9 billion in the financial year (FY) ended December 2010, an increase of
10% over FY2009. The company's net income totaled $254.4 million in FY2010, as compared to $115.3 million in
FY2009.

The consumer products Europe segment recorded revenues of $3.8 billion in FY2010, a decrease of 0.5% over FY2009.

The consumer products international segment recorded revenues of $3 billion in FY2010, an increase of 20.5% over
FY2009. The increase in revenues is primarily attributable to the volume growth, price rises and currency effects during
the same year.

Asia and Australia accounted for 19.9% of the total revenues in FY2010. Revenues from Asia and Australia reached $2.4
billion in 2010, an increase of 25% over FY2009.

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Malaysia Milk Sdn Bhd
Table 11: Malaysia Milk Sdn Bhd: key facts

Head office: No 7 Jalan 19/1, Petaling Jaya, SLG 46300, MYS

Telephone: 60 603 7955 4388
Fax: 60 603 7957 7398
Website: www.mmsb.com.my

SOURCE: COMPANY WEBSITE MARKETLINE

Malaysia Milk Sdn Bhd (Malaysia Milk) is a privately held producer and marketer of dairy food products and beverages.
The company operates as a subsidiary of Malaysia Dairy Industries Pte Ltd (MDI), a Singapore based producer of dairy
products. Malaysia Milk is headquartered in Petaling Jaya, Malaysia.

The company offers a wide range of products such as milk, juices, yogurt, yogurt drinks, jelly, Ultra High Temperature
(UHT) Asian drink, UHT milk, UHT fruit drink, 100% juice, sweetened condensed filled milk, and sweetened creamer.
The company markets all these products under the brands name Marigold, Vitagen and Peel Fresh.

Key Metrics
Malaysia Milk is a private company; therefore, financial details are not available.

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Eltean Incorporated Sdn Bhd
Table 12: Eltean Incorporated Sdn Bhd: key facts

Head office: 150, Jalan Kampar, 30250 Ipoh, Perak, MYS

Telephone: 60 605 2530777
Fax: 60 605 2532394
Website: www.eltean.com

SOURCE: COMPANY WEBSITE MARKETLINE

Eltean Incorporated (Eltean) is a privately held producer and marketer of dairy food, pharmaceutical and health care
products. The company’s sales and marketing network include pharmacies, medical halls, supermarkets, hospitals and
clinics. It is headquartered in Perak, Malaysia.

The company manages its products under six categories: skin care, hair care, baby care, deodorant, yoghurt and special
care products. These product categories are Eltean’s principal product areas.

The company’s skin care products include body lotion, cleansing bar, face and body wash, shower fresh and shower oil.
The company markets these products under the brand name Sebamed.

The company’s hair care products include anti-dandruff shampoo, everyday shampoo and hair conditioner. The key
brand marketed by the company in the hair care product category includes Sebamed.

The company offers a wide range of baby care products such as liquid cleanser, shampoo, lotion, cream, cleansing bar
and skin care oil. The company markets these products under the brand name Sebamed. Further, the company offers a
variety of deodorants (available in various fragrances) such as spray and roll-on.

The company also offers homemade yoghurt. It is available in two varieties prebiotic and probiotic. The key brand
marketed by the company in this product category includes Hansells.

The company also offers special care products such as lip defense, feminine intimate wash, baby skin care oil, clear face
teenage cleansing bar, clear face teenage cleansing liquid, clear face teenage deep cleansing facial toner, clear face
teenage care gel and clear face teenage apt gel. The company markets all these products under the brand name
Sebamed.

Key Metrics
Eltean Incorporated is a private company; therefore, financial details are not available.

Malaysia - Yogurt 0108 - 0250 - 2010

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MACROECONOMIC INDICATORS
Country Data

Table 13: Malaysia size of population (million), 2006–10

Year Population (million) % Growth

2006 26.8 1.3%
2007 27.2 1.3%
2008 27.5 1.3%
2009 27.9 1.3%
2010 28.3 1.6%

SOURCE: MARKETLINE MARKETLINE

Table 14: Malaysia gdp (constant 2000 prices, $ billion), 2006–10

Year Constant 2000 Prices, $ billion % Growth

2006 124.7 5.8%
2007 132.8 6.5%
2008 139.2 4.8%
2009 136.9 (1.6%)
2010 146.8 7.2%

SOURCE: MARKETLINE MARKETLINE

Table 15: Malaysia gdp (current prices, $ billion), 2006–10

Year Current Prices, $ billion % Growth

2006 156.7 13.6%
2007 186.8 19.3%
2008 222.8 19.3%
2009 192.9 (13.4%)
2010 237.8 23.3%

SOURCE: MARKETLINE MARKETLINE

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 Table 16: Malaysia inflation, 2006–10

Year Inflation Rate (%)

2006 3.6%
2007 2.0%
2008 5.4%
2009 0.6%
2010 1.7%

SOURCE: MARKETLINE MARKETLINE

Table 17: Malaysia consumer price index (absolute), 2006–10

Year Consumer Price Index (2000 = 100)

2006 112.9
2007 115.2
2008 121.5
2009 122.2
2010 124.3

SOURCE: MARKETLINE MARKETLINE

Table 18: Malaysia exchange rate, 2006–10

Year Exchange rate ($/MYR) Exchange rate (€/MYR)

2006 3.6657 4.6026
2007 3.4367 4.7075
2008 3.3319 4.8875
2009 3.5234 4.9072
2010 3.2303 4.2770

SOURCE: MARKETLINE MARKETLINE

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APPENDIX
Methodology
MarketLine Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross-
checked and presented in a consistent and accessible style.

Review of in-house databases – Created using 250,000+ industry interviews and consumer surveys and supported by
analysis from industry experts using highly complex modeling & forecasting tools, MarketLine’s in-house databases
provide the foundation for all related industry profiles

Preparatory research – We also maintain extensive in-house databases of news, analyst commentary, company
profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market
overview

Definitions – Market definitions are standardized to allow comparison from country to country. The parameters of each
definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the
market and our clients

Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and
trends

MarketLine aggregates and analyzes a number of secondary information sources, including:

- National/Governmental statistics

- International data (official international sources)

- National and International trade associations

- Broker and analyst reports

- Company Annual Reports

- Business information libraries and databases

Modeling & forecasting tools – MarketLine has developed powerful tools that allow quantitative and qualitative data to
be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can
then be refined according to specific competitive, regulatory and demand-related factors

Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date

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Industry associations
International Dairy Federation
Diamant Building, Boulevard Auguste Reyers 80, 1030 Brussels, Belgium
Tel.: 32 2 733 9888
Fax: 32 2 733 0413
www.fil-idf.org

Related MarketLine research

Industry profiles
Yogurt in Thailand

Yogurt in Philippines

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