Case Study

Midtown Medical Centre

Submitted By Sarmad Amin (28757)

Submitted To Sir. Shoaib Shafiq
Q1: What Is Midtown unique business Model?
Unique business model of midtown medical Centre is 4C marketing model.

Q2: Is midtown current business model sustainable why? If Not Why?

 Customer(Need and Want)
Today, healthcare marketing revolves around the patient and the patient want and need. Therefore,
it is very important to listen via social media, primary and secondary research, and engage with
patients to ensure that when patients need they choose you.

 Cost
There is significant awareness today of the rising costs of healthcare and debate about what drives
those costs.  Patients focus on value of care while also paying attention to costs since value-based
care rewards keeping patients healthy there is considerable value to healthcare firms in better
educating patients and showing patients how they can improve their quality of life through lifestyle
changes and consistent well care visits. By forming a partnership with patients regarding health and
vitality, patients see that you care and are more likely to choose you as their health partner.

 Convenience
There is an abundance of information for patients to consult and decide about what further care, if
any, to seek for non-emergency issues. Rather than having to call the office and wait on hold, many
providers and insurers have websites so patients can schedule their own appointments, track claims,
or find answers to frequently asked questions.

 Communication
Healthcare firms communicate with patients to understand their wants and needs, including their
thoughts and concerns about healthcare costs and convenience, and completing the feedback .
Social media provides the opportunity for interaction and gaining insights into patients’ thoughts
and behaviors. Social media, website content, and other digital marketing tactics can help your
healthcare firm engage with patients and patient advocates. 

Q3: Identify the best business expansion strategy.

 Establish a value proposition
 Identify your ideal customer
 Define your key indicators
 Look to your competition
Q4: Critically evaluate the marketing strategies of midtown.
 Website
 Online registration
 Facebook account for feedback/Health Posts
 Medical education programs
 Health Talks
 Discounted Medical Checkup
Q5: Suggest Different Marketing Strategies that midtown can Follow

 Use a CRM (customer relationship management system)

 Cosmetic Services
 Build Strong Relationship
 Email Reminder/Phone
 Health Tips