SYNOPSIS

A STUDY ON

PERCEPTION OF RUSSIAN CONSUMERS

TOWARDS TEA PRODUCED IN INDIA

A BUSINESS PROJECT REPORT

In a partial fulfillment for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION – IB

Submitted By

SURBHI THAKKAR
Relevance of the topic
Tea is the most consumed drink in the world. Tea market in India has
experienced the growth in trade. Also India is one of the largest producer of the
tea as Indian soil and climate are very much compatible with the criteria of soil
needed to grow tea I find this topic relevant because as this is the area of my
interest. I am a tea drinker since my childhood.

Also I have done my SIP project in the same area in which I analyzed the potential
tea markets for the Indian tea as I concluded that Russia was one of the potential
markets for growth in exports. So In this research I will be studying the perception
of the Russian consumers towards the different variety of tea that is produced
and exported from India.

SIGNIFICANCE & SCOPE OF PROPOSED RESEARCH

 We will get to know the different variety of tea that are consumed by
Russians.
 We will get to know competitiveness of Indian tea industry.
 We will come across all the Documentations and Government Support to
facilitate the Indian exporter that deals with Russian clients.
 We will get to know the limitations faced by exporters from Russian
Government.
 Analyzing external factors affecting Indian tea market in Russia.
 We will get to know the perception of Russian consumers towards different
variety of tea produced.

LITERATURE REVIEW
ABSTRACT 1 :- CONSUMERS BUYING BEHAVIOUR TOWARDS BRANDED
TEA’SBY MAHAVIR SINGH AND DR. ANITA

The current examination is engaged to analyze the buyers purchasing conduct

towards Branded Tea's. The investigation uncovers that Tea is by a long shot
 the most famous drink in India. The examination linkages among marked and
nearby tea. The discoveries of the investigation recorded that at all India level,
tea entrance midpoints 77.2%. The outcomes show that value, endowments,
plans, brand, quality norm, bundling, utilization times, appealing offices,
attention to the buyers are significant components which influence the buyers
purchasing conduct toward marked Tea's. Notwithstanding this various
difficulties which are looked by the purchasers are distinguished and talked
about in this examination paper.

ABSTRACT 2 :- A STUDY OF CONSUMER PERCEPTION AND PREFERENCES

TOWARDS ORGANIC TEA IN DELHI-NCR

BY SNEHAGHAI & NALEENI RAMAWATQuick Urbanization and developing buyer's

anxiety for sanitation, wellbeing and climate lately has brought about another
tide in utilization of natural nourishments particularly Organic Tea. Numerous
new investigates have learned about the mindfulness and utilization example of
Organic Foods and presumed that it is fundamentally higher in evolved nations
than creating ones. In nations like India, where natural food markets are as yet in
the beginning period of its development, the degree of mindfulness and
acknowledgment is generally low. The current examination targets investigating
factors affecting customer mindfulness levels and purchasing insight with respect
to Organic Tea with the assistance of an Exploratory examination utilizing an
organized review of 200 respondents in Delhi-NCR through pre-tried
Questionnaires utilizing accommodation testing. This paper endeavors to explore
the interest status of Organic Tulsi Tea as individuals living in metropolitan
territories like Delhi-NCR as they are more cognizant about their wellbeing and
way of life and limit of them are working experts. The Consumers in Metro urban
communities have a decent buying capacity to follow through on expense costs
for natural items so they like to incorporate natural teas and enhancements for a
sound way of life.

OBJECTIVES OF THE STUDY

  To analyze different variety of Indian tea consumed by Russians.
 To know the competitive advantage of Indian tea industry.
 To analyzing external factors that can affect the Russian market.
 To know the limitations faced by exporters from Russian Government.
 To know the perception of Russian consumers towards different types of
tea produced.
 To know all the Documentations and Government Support to facilitate
the Indian exporter that deals with Russian clients

RESEARCH METHODOLOGY
Research Design

The research design for this research will be Quantitative (Descriptive

Research Design) in which the data will be collected through primary source as
well as secondary. The collected primary data will be analyzed and interpreted
to generate the appropriate finding for the study.

Data Collection

a) Primary Data

The primary data will be collected from the consumers by circulating the
questionnaire.

b) Secondary Data

The secondary data will be collected from online articles, research papers,
websites, books etc.

Sampling Method

• Convenience sampling method will be used in the research.

Sample Size

• Sample size for the research will be 150.

 Research Instrument

• Questionnaire will be the instrument use in the research for the primary data
collection. The questionnaire will be designed using Google form.

Data Analysis

• To analyze the collected data SPSS tool software will be used.

LIMITATIONS
 The Research will be carried out to a finite period of time i.e. 2 months
 The findings of the research will be based on the information provided
by the respondents through questionnaire.
 It will be difficult to collect data from Russian consumers from India.

QUESTIONNAIRE

1) Name _____________________
2) Email Address ___________________
3) Gender
a) Male
b) Female
4) Do you drink Indian Tea
a) Yes
b) No
5) According to you how Indian tea tastes best
a) Hot
b) Iced
c) Both
6) Which type of tea do you prefer more
a) Black Tea
b) Green Tea
c) Oolong Tea
d) Other (please specify) ___________
7) Where do you usually enjoy your tea
a) Brewed at home
b) In a café or a fancy restaurant
c) At road side tea stalls
d) At workplace
8) Why do you prefer Indian Tea
a) Taste
b) Aroma
c) Health
d) Trend
e) Habit
f) Culture
9) Rate your perception on the basis of following
a) Taste
i) 5
ii) 4
iii) 3
iv) 2
v) 1
b) Aroma
i) 5
ii) 4
iii) 3
iv) 2
v) 1
c) Color
i) 5
ii) 4
 iii) 3
iv) 2
v) 1
d) Quality
i) 5
ii) 4
iii) 3
iv) 2
v) 1
10) How much does it meets your expectation
a) 5
b) 4
c) 3
d) 2
e) 1
11) If you find the Indian tea how likely are you going to consume
a) Definitely
b) Probably
c) Might or Might not
d) Probably not
e) Definitely not
12) Other then Indian tea which country’s tea meets your
expectations________________________
13) Indian Tea has medical benefits. How much do you agree
a) Strongly agree
b) Agree
c) Disagree
d) Strongly Disagree
14) The price of Indian tea is
a) Very Expensive
b) Expensive
c) Reasonable
d) Cheap
15) Do you think Indian tea suits your diet
a) Yes
b) No
c) Maybe
16) According to you when is the best time to have a cup of Indian tea
a) Morning
b) Afternoon
c) Evening
d) Night
e) At any time of the day
17) Do you think India can cover more than the existing tea market then Russia
a) Yes
b) No
c) Maybe