Group 4


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Strengths
-Strong tradition
(the company dates back to
1975)
-Production capacity
(allocated 2MM garments/year)
-Passing of the entrepre-
neurial generation
Opportunities
-Digital strategy
-Social media
-Sustainable life, green
life , ecological, biode-
gradable -> trend
Weaknesses
-Low export capacity
-Dependence on a single
customer
-Low market penetration
-Increased competition
of low cost producer
Threates
-High number of compe-
titors
-Continuous evolution of
fashion
-Transition to b2c
-Saturated market and
crisis in the sector
„ƒ…†„‡ˆ†
Threat of new Entry
although the entry cost is very high these
days the market is saturated. you can find
clothing for any price and quality range.

Threat of substitution Competitive rivalry Suppliers’ power

the power of suppliers tends to be con- DONISIA (1957), PARAFIORITI CONFEZIONI, the threat is very low, since it is an asset of
stant, varying slightly based on macro-en- BELEE (2014), S.T.I Sartoria Tessile Italia- daily and primary use. Unless you want to
vironmental factors (e.g. new planet-frien- na(1988), Luxury Leather (1969) consider the constant change of f ashions
dly laws)

Customers’ power
the bargaining power of consumers, espe-
cially in the field of fashion, is very strong,
as they are the ones who decide (through
trends) which garment is worth buying




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1 enter into agreements with suppliers of eco-sustainable fabrics with the aim of obtaining
exclusively innovative fabrics (cactus leather) and creating garments and collections specifi-
cally for the fabric

2 create recruitment programs for young people and the disabled with the aim of genera-
ting skills and know-how and creating a greater catchment area in the field of recruitment

3 cooperations with companies belonging to neighboring sectors (beauty, skin care, hair
care) to increase visibility and increase the influx of consumers

4 initially collaborate with micro-influencers (under 20,000 followers) to create greater con-
tact with potential consumers and start building a foundation for loyalty

5 creation of a delivery / ready to wear service in which it is possible to try on clothes at

home and evaluate their purchase or not. (long-term strategy after covid to make up for the
lack of a physical store) with the possibility of expansion through cryptocurrency