Subway Israel

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Subway Israel (‫)סאבוויי‬

Industry Fast-food restaurant

Founded Israel (1992)

Defunct 2004

Headquarters Israel

Number of locations 23 (2004)

Area served Israel

Products Submarine sandwiches

Parent Subway

Website Main - isr.subway.com/

Franchising – www.subwayisrael.com/

Subway Israel (Hebrew: ‫ )סאבוויי‬was a fast food sandwich chain, an international

franchise of Subway. Opening in 1992, they expanded to 23 branches around Israel
before they closed in 2004. [1]

Contents

 1History
 2Kashrut
o 2.1Other kosher Subways
 3Reemergence attempts
 4See also
 5References

History[edit]
In the early 1990s, Subway began expanding their international franchises at a much
more rapid pace, with Israel being one of those places. [2]
In 1992 Subway entered Israel for the first time. In 2004, when the original
franchisee died, the chain closed their 23 locations. [1]

Kashrut[edit]
Although not all restaurants in Israel were kosher, all did refrain from pig products.
 Not wanting to ostracize itself from the Jewish residents of Israel, Subway did not
[3]

offer bacon or ham. [4]

Other kosher Subways[edit]

Outside of Israel, the only other kosher Subways are located in the United States,
which opened its first location in 2006 in a suburb of Cleveland, Ohio. Subway
spokesman Jared Fogle attended the opening of the first kosher Subway branch at
the Mandel JCC of Cleveland. Subway's press release on the opening stated, "With
slight modifications, such as no pork-based products, and the use of soy-based
cheese product, the menu is virtually identical to that of any other Subway
restaurant."[5]

There had been 11 branches in August 2009,  and peaked at 12 branches.  Soon
[1] [6]

after, they began closing, however, and were down to 5 by August 2011. [6]

Many issues have led the US branches to close. One of the main issues is that 4.5%
of all sales are paid to Subway corporate for advertising; however, they received no
benefits from the advertising since it was not kosher-specific.  Additionally, due to the
[7]

higher cost of kosher meat, non-kosher consumers stayed away due to the lack of
participation in the "Five-Dollar Footlong" promotion. [8]

Reemergence attempts[edit]
In May 2009 it was announced that a new investor, Gur Gal,  had purchased the
[9]

franchise rights to Subway in Israel.  The new investor had rented space
[10]

in Herzliya and was in talks to rent additional space in on Rothschild Boulevard in Tel

Aviv.  His plans stated he would eventually open 130 branches around Israel.  The
[9] [9]

new locations never opened, and a lawsuit between Gur Gal and Subway was
settled in arbitration, with no details released. [11]

In June 2014, it was once again announced that Subway was looking to return to
Israel and was looking for franchisees. [12]