Manuel Velázquez, MBA

(787) 388-9177 | manuel.executive@icloud.com

DISTRICT MANAGER
VALUE ADDED Fully bilingual senior sales executive with over ten (10)
• Negotiation and Sales Development years of sales team supervision and territory expansion
• Commercial and Customer Support in high volume pharmaceutical and consumer products
• P&L Management environments of local as well as multinational
• Key Account Management corporations. Strategic and tenacious negotiator who
• Territory Development leverages experience and advanced sales techniques to
• Public Relations and Agency “get to yes” while skillfully managing objections.
Management Energetic, driven, and goal-oriented closer who has
received multiple Top Salesperson Awards and
• Budgeting and Forecasting
continuous sales records. Revitalizes sales teams to
• Process Improvement
drive double-digit revenue growth in times of economic
• Business Analysis and Development
prosperity and deceleration. Recognized for unique
• Strategic Planning and Oversight
blend of analytical, interpersonal, and communication
• Staff Development skills crucial for success. Advanced user and trainer of
• Client Outreach MS Office, AS/400, Sage 50 and SAP. Expert knowledge
• Business Acumen and trainer of Selling, Key Accounts, Objection Cycle
• Promotional Campaigns and Time Management techniques. Willing to travel
• Call and Visit Planning and to relocate.
CAREER PROGRESSION AND SELECTED ACHIEVEMENTS
JOHNSON & JOHNSON / PFIZER | Key Account Manager (US Accounts),
KIMBERLY-CLARK | Key Account Executive (Top Accounts),
NOVARTIS / GERBER | Sales Analyst / Key Account Category Captain, 10+ YEARS
VECTOR MARKETING/ALCAS CORPORATION | Sales Manager (100+ sales team and
5 offices across PR and Costa Rica).

• Increased sales by 22% after ending double digit declining trend.

• Decreased out of stock by 59% and increased sales by 40% in Top National U.S. Accounts with
new forecasting tool which also improved external perception of company’s brand.
• Reduced order delivery time by 57% after improving response time for additional demand by
implementing e-commerce and emergency automation systems.
• Contributed to increase market share by 14% and average monthly sales by 38% with accurate
sales forecasts and category management analysis.
• Repositioned Puerto Rico’s office from #50 to #2 among 400 while holding responsibility for
budgets for operations in Puerto Rico and Costa Rica.
MOCOROA & CASTELLANOS, INC. GUAYNABO, P.R. 2019 – 2020
Manager – Sales and Distribution: twelve (12) Direct Reports, 20+ Employees
• Boosted net sales growth by 36% trough vision sharing, data analytics and coaching, lead sales
team for various market channels and territories.
• Broke the all-time One-Day Sales Record and surpassed previous year sales every month for 10
months in a row.
 Manuel Velázquez, (787) 388-9177, manuel.executive@icloud.com Page 2 of 2

• Converted negative trend in income from high monthly volume parts into double-digit
positive margin through a two-year contract negotiation with top client and supplier.
• Tripled net income in comparison to 2017, 2018, and 2019, and sparked a 40% increase in gross
margins through strategies that increase profitability as well as revise product pricing based
on market’s elasticity and incremental costs.
• Negotiated payment terms, distribution agreements, and fixed prices for a period of two (2)
years in key contract which affects company’s top client.
• Provided virtual technology tools to increase competitiveness of salesforce with real time
functionalities and performance measurement which fostered meeting and exceeding goals.
ARGOS PUERTO RICO DORADO, P.R. 2018 – 2019
Manager: Six (6) Direct Reports, 125+ Employees
• Through sales training, product knowledge workshops and incentive programs we were able
to reverse main local competitor’s market share and became the leader of the PR market.
• Introduced culture changes and performance compensation programs for the sales
department that supported top sales numbers for 2018 and 2019.
SUIZA DAIRY CORP. – A GRUPO GLORIA COMPANY SAN JUAN, P.R. 2010 – 2017
Manager: Five (5) Sites in PR and Orlando, FL; trainer and subject matter expert for Perú,
Argentina, Bolivia, and Ecuador.
• Member of Petite Committee (President, Comptroller, and myself) we oversaw and decided
on all key issues for the Sales, Marketing, Finance and Distribution departments for 3 years.
• Launched new logo, image and campaigns for top brands and new category development
creating pipeline and profits.
• Created new selling structure and incentives based on accurate business intelligence which
exceeded expected profits and boosted salesforce retention by 62%.
• Identified revenue generating opportunities for a six-fold increase in net income positioning
Puerto Rico’s site as leading company within holding entity.
• Increased key measures of business effectiveness for five (5) consecutive years.
EDUCATION
Master of Business Administration (MBA) in Finance and Marketing
Interamerican University of Puerto Rico, San Juan, P.R.
Bachelor of Science (BS) | Major: General Natural Sciences
University of Puerto Rico at Río Piedras, San Juan, P.R.
RECENT PROFESSIONAL DEVELOPMENT
Business Strategy and Artificial Intelligence (AI) Certificate
Massachusetts Institute of Technology (MIT) Executive Program, Sloan and CSAIL (2018)
Project Management Professional Certificate, The Knowledge Academy Ltd. (2018)
Six Sigma Black Belt Certificate, LinkedIn (2020)
RECOGNITIONS AND AWARDS
Four Top Key Account Manager Awards: Johnson & Johnson
Salesman of the Year and Sales Area with Greatest Growth: Kimberly Clark