Shopee End-of-year sale

9.9 - 10.10 - 11.11 - 12.12

Get ready for the Biggest Sale of the Year!
June 2019
Get ready for 9.9 - 10.10 - 11.11 - 12.12 Super Shopping Day

Shopee 9.9 - 10.10 - 11.11 - 12.12 Super Shopping Day is here!

Pre-hype: 21 Aug - 8 Sep

Big Sale: 9 Sep
Get ready for a massive sale event like no
Post: 10 Sep - 12 Sep
other, with unbelievable deals, top-tier
celebrities, exciting games, jaw-dropping
prizes and more. Pre-hype: 1 Oct - 9 Oct
Big Sale: 10 Oct
Post: 11 Oct - 13 Oct
Brace yourselves for extensive exposure *Tentative
nationwide as we mobilise our array of
web, social and mobile channels to draw Pre-hype: 27 Oct - 8 Nov
the crowds and boost your sales. Big Sale: 11 Nov
Post: 12 Nov - 14 Nov
*Tentative
Be a part of the biggest online sale event of
Pre-hype: 25 Nov - 9 Dec
the year today.
Big Sale: 12 Dec
Post: 13 Dec - 15 Dec
*Tentative
Agenda

Throwback amazing 2018

Mega Campaign in 2019

Join us NOW
THROWBACK
AMAZING 2018
Shopee has become the #1 Online Shopping Platform

Rank #1 Shopping App

As confirmed at App Store/Google

Rank #1 web visit

More than 41 million website visits/month

Millions of Social Media Followers

More than 14 million followers on Facebook and IG

Most Popular E-Commerce Platform

According to iprice.vn report
Shopee brought many successful big campaigns in 2018

>5.8 Million
Transactions in 24
hours

>11 Million
Transactions in 24
hours

>12 Million
Transactions in 24
hours
MEGA CAMPAIGNS
IN 2019
 Join us again for our end-of-year campaign and achieve IMPRESSIVE RESULTS

This year, we’re aiming HIGHER!

Up to

12x Increase in ORDERS!

12x

10x
Lots of NEW mechanics & engagement for Brands to participate in
 Communication pushes to MAXIMISE REACH

1 MASS MEDIA

Extensive coverage
from TVC and TV Show

TV Show and TVC is broadcasted on popular channels to enhance campaign image

2 OFFLINE ACTIVATION

Awareness & Branding

from offline events & OOH

Offline event and OOH with partners participated in

 Games and livestream to DRIVE ENGAGEMENT

3 SHOPEE GAMES

Promote your deals & voucher

through excited games and
activities

Stay engaged with Shopee Games, hosted by top tier influencers

4 SHOPEE LIVE

Engage customers
with new Livestream and
encourage immediate purchase

Shopee App livestream with Famous reviewers

 HIGH TRAFFIC & CONVERSION through our influencers & partnerships

5 EXTERNAL REACH

Top celebrities to attract

organic
traffic & orders

6 ATTRACTIVE PARTNERSHIP

Drive conversion with

special bank and
non-bank cooperation
 An exclusive peek into our END-OF-YEAR CELEBRATION

*Tentative
MON TUE WEB THU FRI SAT SUN MON TUE WEB THU FRI SAT SUN MON TUE WEB THU FRI SAT SUN
1 2 3 4 1 1 2 3 4 5 6
5 6 7 8 9 10 11 2 3 4 5 6 7 8
7 8 9 10 11 12 13
12 13 14 15 16 17 18 9 10 11 12 13 14 15
14 15 16 17 18 19 20
19 20 21 22 23 24 25 16 17 18 19 20 21 22
21 22 23 24 25 26 27
26 27 28 29 30 31 23 24 25 26 27 28 29
28 29 30 31
30

Big Day
*Tentative *Tentative
MON TUE WEB THU FRI SAT SUN MON TUE WEB THU FRI SAT SUN Pre-Hype Day
1 2 3 1
4 5 6 7 8 9 10 2 3 4 5 6 7 8 Thank-You Day
11 12 13 14 15 16 17 9 10 11 12 13 14 15
18 19 20 21 22 23 24 16 17 18 19 20 21 22
25 26 27 28 29 30 23 24 25 26 27 28 29
30 31

(Campaign calendar of 10.10, 11.11 & 12.12 to be updated)

JOIN US NOW TO ENJOY

BIG SALES
& BIG REWARDS!
Package Options

DIAMOND PLATINUM GOLD

14 brands on 9.9 22 brands on 9.9 100 brands on 9.9
12 brands on 10.10 18 brands on 10.10 40 brands on 10.10
16 brands on 11.11 26 brands on 11.11 100 brands on 11.11
18 brands on 12.12 30 brands on 12.12 100 brands on 12.12

Bidding Process*

First-come-first-serve basis

Add-ons:

Exclusive Support Ala-Carte

*Ranking will be determined on a campaign by campaign basis

15
Overview of our 9.9 EXCLUSIVE SELLER PACKAGES
Overview of our 10.10 EXCLUSIVE SELLER PACKAGES
Overview of our 11.11 EXCLUSIVE SELLER PACKAGES
Overview of our 12.12 EXCLUSIVE SELLER PACKAGES
Get EXTRA EXPOSURE with our hot-selling ala-carte deals
CONTACT US to get more offer
APPENDIX
Appendix A - Online Marketing Asset Values

CHANNEL Ad Format Value per visit ($) Remarks

- Photo ads
- Video ads
FACEBOOK $0.25
- Carousel ads Value validation:
- Collection ads 1. Visit number tracker on Google Analytics x per
- Photo ads visit; or
- Video ads
INSTAGRAM $0.25 2. Receipt from Facebook/Google clearly
- Carousel ads
- Collection ads specifying campaign details; or

- Search ads 3. Sharing of "Read Access" for account running

$0.15
- Display ads ads with Shopee team for validation.
GOOGLE
- Trueview ads
$0.85
- Bumper ads
For 500 pcs quantity Valuation (1 post/story)
USD 500 - Shopee logo only USD 150 - Tier 3 10k - 99k followers
USD 700 - Shopee content min 25% billboard size USD 400 - Tier 2 100k - 499k followers
USD 1,500 - Shopee content min 50% billboard size USD 700 - Tier 1 >=500 followers

Valuation per 1 board/month Định giá cho mỗi 100 điểm ảnh
USD 1,000 - Shopee logo only USD 30k - Text,, Shopee logo and message (per 30 secs)
USD 1,500 - Shopee content min 25% billboard size USD 20k - Logo everything at Shopee, end frame (min 2
USD 3,500 - Shopee content min 50% billboard size secs)

Valuation
On spend basis, min. 10 media attendees.
Shopee logo, Shopee content in PR
massage.
 Appendix B: Package Illustration (Homepage)

PACKAGE DETAILS No
1
Search pre-filled (20 hours) 1
Homepage Banner & In-cat banner (App + PC) 2 2
Logo brand feature on Skinny banner (shared) (20 5
3
hours)
Homepage
Floating icon (App + PC) (20 hours) 4
Brand of the day banner 5
Shop card feature on Homepage 6 6

Banner on Shopee Mall 7

Brand Flash sale Brand Card on Brand Flash Sale (4 hours) 8
3
Hot SKU feature on Campaign page 9
Featured as Hero Brand (Brand banner, 1 scroll
Campaign page collection) 10
(L1)
Voucher feature on Campaign page 11
Shop logo 12
Feature Brand card in Brand page (SKU + logo + 7
13
Brand page (L2) slogan)
4
Feature shop logo in Brand page 14
Push exposures Push notification (sent to max 100K relevant users) 15
Post on Facebook on Shopee Fanpage (14 mil fans) 16
Post + Story on Shopee Instagram (124K followers) 17
Communication
Brand name & products mentioned in PR articles 18
Feature in Email Direct MKT 19
Game Game Spin the wheel (brand sponsor voucher/gift) 20
 Appendix B: Package Illustration (Main microsite)

PACKAGE DETAILS No

Search pre-filled (20 hours) 1 9

Homepage Banner & In-cat banner (App + PC) 2
13
Logo brand feature on Skinny banner (shared) (20
3
hours)
Homepage
Floating icon (App + PC) (20 hours) 4
Brand of the day banner 5
Shop card feature on Homepage 6
10
Banner on Shopee Mall 7
14
Brand Flash sale Brand Card on Brand Flash Sale (4 hours) 8
Hot SKU feature on Campaign page 9
Featured as Hero Brand (Brand banner, 1 scroll
Campaign page collection) 10
(L1)
Voucher feature on Campaign page 11 11
Shop logo 12
Feature Brand card in Brand page (SKU + logo +
13 15
Brand page (L2) slogan)
Feature shop logo in Brand page 14
Push exposures Push notification (sent to max 100K relevant users) 15
Post on Facebook on Shopee Fanpage (14 mil fans) 16
Post + Story on Shopee Instagram (124K followers) 17
Communication
Brand name & products mentioned in PR articles 18
12
Feature in Email Direct MKT 19
Game Game Spin the wheel (brand sponsor voucher/gift) 20
 Appendix B: Package Illustration

PACKAGE DETAILS No

Search pre-filled (20 hours) 1

Homepage Banner & In-cat banner (App + PC) 2
Logo brand feature on Skinny banner (shared) (20
3
hours)
Homepage 16
Floating icon (App + PC) (20 hours) 4
Brand of the day banner 5
Shop card feature on Homepage 6
Banner on Shopee Mall 7
Brand Flash sale Brand Card on Brand Flash Sale (4 hours) 8 8
Hot SKU feature on Campaign page 9
Featured as Hero Brand (Brand banner, 1 scroll
Campaign page collection) 10
(L1)
Voucher feature on Campaign page 11
Shop logo 12
Feature Brand card in Brand page (SKU + logo +
13
Brand page (L2) slogan)
Feature shop logo in Brand page 14
Push exposures Push notification (sent to max 100K relevant users) 15
16
Post on Facebook on Shopee Fanpage (14 mil fans) 16
Post + Story on Shopee Instagram (124K followers) 17
Communication
Brand name & products mentioned in PR articles 18
Feature in Email Direct MKT 19
Game Game Spin the wheel (brand sponsor voucher/gift) 20
 Appendix B: Package Illustration (Communication)

PACKAGE DETAILS No

Search pre-filled (20 hours) 1

Homepage Banner & In-cat banner (App + PC) 2 17
Logo brand feature on Skinny banner (shared) (20
3
hours)
Homepage
Floating icon (App + PC) (20 hours) 4
Brand of the day banner 5
Shop card feature on Homepage 6
Banner on Shopee Mall 7
Brand Flash sale Brand Card on Brand Flash Sale (4 hours) 8
Hot SKU feature on Campaign page 9
Featured as Hero Brand (Brand banner, 1 scroll
Campaign page collection) 10
(L1)
Voucher feature on Campaign page 11
Shop logo 12
Feature Brand card in Brand page (SKU + logo +
13
Brand page (L2) slogan)
Feature shop logo in Brand page 14
Push exposures Push notification (sent to max 100K relevant users) 15
Post on Facebook on Shopee Fanpage (14 mil fans) 16
Post + Story on Shopee Instagram (124K followers) 17
Communication
Brand name & products mentioned in PR articles 18
Feature in Email Direct MKT 19
Game Game Spin the wheel (brand sponsor voucher/gift) 20
 Appendix B: Package Illustration (Communication)

PACKAGE DETAILS No

Search pre-filled (20 hours) 1

Homepage Banner & In-cat banner (App + PC) 2 18
Logo brand feature on Skinny banner (shared) (20
3
hours)
Homepage
Floating icon (App + PC) (20 hours) 4
Brand of the day banner 5
Shop card feature on Homepage 6
Banner on Shopee Mall 7
Brand Flash sale Brand Card on Brand Flash Sale (4 hours) 8
Hot SKU feature on Campaign page 9
Featured as Hero Brand (Brand banner, 1 scroll
Campaign page collection) 10
(L1)
Voucher feature on Campaign page 11
Shop logo 12
Feature Brand card in Brand page (SKU + logo +
13
Brand page (L2) slogan)
Feature shop logo in Brand page 14
19

Push exposures Push notification (sent to max 100K relevant users) 15

Post on Facebook on Shopee Fanpage (14 mil fans) 16
Post + Story on Shopee Instagram (124K followers) 17
Communication
Brand name & products mentioned in PR articles 18
Feature in Email Direct MKT 19
Game Game Spin the wheel (brand sponsor voucher/gift) 20
Appendix B: Package Illustration

PACKAGE DETAILS No

Search pre-filled (20 hours) 1

Homepage Banner & In-cat banner (App + PC) 2
Logo brand feature on Skinny banner (shared) (20
3
hours)
Homepage
Floating icon (App + PC) (20 hours) 4
Brand of the day banner 5
Shop card feature on Homepage 6
Banner on Shopee Mall 7
Brand Flash sale Brand Card on Brand Flash Sale (4 hours) 8
Hot SKU feature on Campaign page 9
Featured as Hero Brand (Brand banner, 1 scroll 20
Campaign page collection) 10
(L1)
Voucher feature on Campaign page 11
Shop logo 12
Feature Brand card in Brand page (SKU + logo +
13
Brand page (L2) slogan)
Feature shop logo in Brand page 14
Push exposures Push notification (sent to max 100K relevant users) 15
Post on Facebook on Shopee Fanpage (14 mil fans) 16
Post + Story on Shopee Instagram (124K followers) 17
Communication
Brand name & products mentioned in PR articles 18
Feature in Email Direct MKT 19
Game Game Spin the wheel (brand sponsor voucher/gift) 20
THANK YOU