Title of the Advocacy

Title identifies topic, and the word

“Proposal” communicates that the
document will ask for the reader to make
a decision. Proposal: ____________________________________________________________

Begins with an end in mind that there is

indeed a problem. The “Background” section
provides context, explaining how the 1. Background ( Target Issue/Facts behind the Issue/Current Situation
proposal relates to the larger picture, and
leads to how in your simple but clear
initiative of at least providing an answer
to at least lessen the negative effects, if
not totally eradicate, which is way too
impossible.
The argument appeals to reason 2. Purpose / Aims / Goals
throughout, never emotion.
Statistics and references to PSA standards
with regard to this add credibility.

This section immediately answers the

reader’s first questions, “Okay, what am I
looking at? What are we trying to do
here?” Begin your statements with
specific and measurable behavioral
verbs.

3. Detailed Discussion of the Program / Activity to Conduct (Slides 15 – 33)

Paragraphs begin with topic sentences that

state the paragraph’s main idea.

Paper is organized logically. Here, a

thematic pattern is used, as each facet of the
main idea is give its own paragraph(s) in
the discussion.

The subject matter is explained

accurately. There are no technical
errors in the paper.

Layout
Margins set at 1”on all sides
Font is simple and easy to read, here Whitney 10 pt.
Line spacing set a bit more than “single,” here 14 pts. (Rule of
thumb: 4 points more than type size)
Headings are boldfaced, and subheadings are formatted in a consistent style
 Continue this part (item no. 3) with the program/activity’s possible logos or
tagline to make this memorable, unforgettable, interesting and inviting to look at.
A good proposal acknowledges alternatives, presents
them as fairly as possible, and explains why such
maybe of use as well.

Include also discussion on how

this program/activity actually will
work, and will exactly achieve or
realize your goals. Pictures may
help provide clearer visions.

Mention specific group of 4. Beneficiaries

people and how will they be
benefited from this.

5. Potential Allies / Marketing Strategies / Event Partners

Mention companies /
organizations / LGU’s and
others (their brand logos /
names trademarks will do) and
discuss how and what will be
their contributions to help your
group realize your goals.
Fourth to the last page of this ADVOCACY PAPER is your Group’s Organizational Chart, with pictures of the members. Indicate the position.
Third to the Last Page is your Advocacy Poster (short bond-paper size). Then, on the next page (second to the last page of this paper) is one paragraph
explanation of the poster.
Last Page is the list of References (sources of your pictures and facts). (Follow the APA 7th edition.).