https://www.lcibs.co.

uk/the-role-of-social-media-in-education/

London Collage International Business School, Learning colleges have the ability to connect with
students through social media networks such as Facebook, Google Plus groups, and YouTube.
These channels can be used to communicate campus news, make announcements and provide
students with useful information. This builds engagement between the College and students which
help tackle many student issues through the group interactions.

Institutions can share supportive and positive posts that reach all students that are connected to the
networks and pages. You can initiate hashtags on social media to engage students and online
discussions that are helpful. Video is a prominent tool in social media trends that are effective and
you can use it to share useful videos that inspire students and help them in their course subjects. 
Through social mediums such as YouTube, Facebook or Instagram live video the engagements
between students and the institution can be sustained. It is advisable to be selective about which
social platforms to use for the best practice.

Social media offers audience and subject monitoring tools that are useful and it is one of the best
platforms to extract data. You can find out how the majority people feel about a particular topic or
how experts perceive and advice on specific issues.

This can help students compile and produce useful content for research. Whether students are
working on an assignment, working on a project or trying to gain more insight on a subject, some of
the best information and results can be extracted from social media.

As social networks interactions advance in education systems, social media will become the number
one means for solving education problems. The important benefit that networks build is the many
helpful and beneficial tools and access that make learning become a pleasant process. A digital
marketing qualification can inspire learners to know about the role of social media in education. This
can lead to various social media and marketing job paths.
 

https://www.researchgate.net/publication/323547833_Use_of_Social_Media_for_Academic_Purpose
s_in_China/link/5b87075ba6fdcc5f8b710311/download

Academic Use of Social Media in China WeChat and QQ are the two most popular social media
platforms in China now [50]. Previous studies on social media use in Chinese higher education
commonly fall into the following three categories. (1） General discussion about the feasibility
and effects of adopting social media in teaching and learning. Yue et al. argue that mobile
education involving social media platforms, such as WeChat, is a new experience in digital
informatization teaching and will be one of the indispensable learning modes in the future [67].
Lu et al.

(2) Social media improves efficiency during informal academic activities such as community
building and educating the public. Due to the huge user base of QQ and WeChat, people with the
same interests could gather information easily and quickly. Many participants claimed that they
found social media to be a powerful tool for conducting informal 88 academic activities, such as
conference organizing, calling for paper submissions, and disseminating research findings. P9
and several other participants particularly stressed that “information sharing is quite quick via
QQ or WeChat groups.” Questions and interests can be expressed and discussed in the relevant
academic groups. People also transfer the information to friends outside the group if they believe
that the information is relevant to them. Participants have found that sharing academic news in
social media groups is more effective than sending group emails.

https://cedar.wwu.edu/cgi/viewcontent.cgi?article=1030&context=orwwu

In China, Facebook, Youtube and Twitter are all banned by the government (China Blueprint
Online 2014). However, China has achieved near “information sovereignty” by creating
domestic email systems, search engines, and versions of social media for the nearly one and a
third billion people who inhabit China (Diamond and Plattner 2012). ese resources are set up
specically to serve a large Chinese population with distinctively Chinese platforms. By the
same token, the Chinese social media sector has limited Western inltration and Western
countries have scarce information regarding social media in China.

https://slejournal.springeropen.com/articles/10.1186/s40561-020-00118-7

The technological innovation and increased use of the internet for e-learning
by the students in higher education institutions has brought revolutionary
changes in communication pattern. A report on 3000 college students in the
United States revealed that 90% using Facebook while 37% using Twitter to
share the resource materials as cited in (Elkaseh, Wong, & Fung, 2016). A
study highlighted that the usage of social networking sites in educational
institutions has a practical outcome on students’ learning outcomes
(Jackson, 2011). The empirical investigation over 252 undergraduate students
of business and management showed that time spent on twitter and
involvement in managing social lives and sharing information, course-related
influences their performance (Evans, 2014).

Social media for collaborative learning, interactivity with peers, online knowledge
sharing behaviour and students’ engagement
Students’ engagement in social media and its types represent their physical
and mental involvement and time spent boost to the enhancement of
educational Excellency, time spent on interaction with peers, teachers for
collaborative learning (Kuh, 2007). Students’ engagement enhanced when
interacting with peers and teacher was in the same direction, shares of ideas
(Chickering & Gamson, 1987).
https://www2.le.ac.uk/offices/lli/developing-learning-and-
teaching/enhance/enhance-participation/social-media-in-teaching-and-
learning

Social Media in Teaching and Learning

Social media such as Facebook, Twitter, Google Plus, and Flickr, as well as open social practices such as

blogging, are being used in learning for the purpose of convenient communication with other students and

potentially with others outside the class such as students of the same topic and subject experts. Many social

media, as commercial endeavours, are attractive in that their features often surpass those of internal firewalled

environments. The fact that these media are generally open to the world implies a need to carefully consider

the risks of openness as well as need for ongoing communication with students in order to address their

concerns and deal with issues in the use of social media as they arise. These risks are counter-balanced by the

benefits of open discussion and academic debate in authentic online environments.