Fastrack Watches

MARKETING STUDY ON FASTRACK WATCHES, DAVANGERE CITY
(with reference to Rashmi Times in Davangere)
CHAPTER 1
INTRODUCTION
1.1GENERAL INTRODUCTION
Most of the 500 year history of watches consisted of the development of the mechanical
watch. Watches evolved from portable spring driven clocks, which first appeared in 15th-century
Europe. Portable timepieces were made possible by the invention of the mainspring in the early
15th century. Nuremberg clockmaker Peter Heinlein is often credited as the inventor of the
watch. He was one of the first German craftsman who made "clock-watches" ornamental
timepieces worn as pendants, which were the first timepieces to be worn on the body.
Peter Hele, still a young man, fashions works which even the most learned mathematicians
admire. He shapes many-wheeled clocks out of small bits of iron, which run and chime the hours
without weights for forty hours, whether carried at the breast or in a handbag.
However, other German clockmakers were creating miniature timepieces during this period,
and there is no evidence Henlein was the first.
The watch which developed from the 16th century to the mid 20th century was a mechanical
device, powered by winding a mainspring which turned gears and then moved the hands, and
kept time with a rotating balance wheel. The invention of the quartz watch in the 1960s, which
ran on electricity and kept time with a vibrating quartz crystal, proved a radical departure for the
industry. During the 1980s quartz watches took over the market from mechanical watches, an
event referred to as the "quartz crisis". Although mechanical watches still sell at the high end of
the market, the vast majority of watches now have quartz movements.
One account of the origin of the word "watch" is that it came from the Old English word
woecce which meant "watchman", because it was used by town watchmen to keep track of their
Govt. First Grade Collage For Women, DavangerePage 1

shifts.[6] Another says that the term came from 17th century sailors, who used the new
mechanisms to time the length of their shipboard watches
1.2 SPECIFIC INTRODUCTION
Fast Track is an informal English phrase meaning "the quickest and most direct route to
achievement of a goal, as in competing for professional advancement. By definition, it implies
that a less direct, slower route also exists.
Wrist Watches form an integral part of the personality of individuals in the presentera.
Earlier seen as a luxury item, they are now witnessing a fundamental change in perception, and
are now gaining respect as an essential utility item. Indian watches market was for long
dominated by public sector organizations like Hindustan Machine Tools Ltd.
Besides this, buyers are extremely choosy about the brand and type of wristwatches they
wear. Being extremely brand conscious, their tastes have evolvedover the years and have gone
beyond the realms of durability to choose in terms of aesthetics and elegance. Thus it is a buyer’s
market with multitude of designs that have entered and flooded the market place.
Fastrack Unisex Silicon analog Silver Watches - 38024PP08 The size of the watch
market currently is estimated to be around 40 to 45 million pieces annually. The organized sector
alone contributes up to 30 % & the other 70 % is contributed by the unorganized grey sector. In
dollar terms, the estimated annual market size is around USD 195 million, despite the fact that
the penetration of watches is the lowest, compared globally. The average growth in the size of
the market is slated to be around 10 -15 percent per year.
It is segmented on basis of multiple proportions such as price, benefits and types

of watches. The price of the watches is a major motive in the minds of the customer.
Accordingly, three segments can be identified here, namely low priced (Less than500), medium
priced (Rs 500 – Rs 1500), and high priced watches.

Fast track Industries is the world's fifth largest and India's leading manufacturer
of watches. The company has manufactured more than a 100 million watches till date; and has a
customer base of over 80 million. The umbrella brand Titan is one of India's leading watch
brands that brought about a paradigm shift in the Indian watch market, offering quartz
technology with international styling. The brand Titan is committed to offering its consumers
watches that represent the compass of their imagination. Titan's customers are therefore
consistently introduced to exciting new collections, which connect, with various facets of
their deep−rooted yearnings for self-expression. The new brand philosophy of Titan,
encapsulated in the words "Be More", touches this as well as all other aspects of the brand. The
Titan brand architecture comprises several collection and sub−brands, each of which is a leader
in its segment. Notable among them are The world’s slimmest watch which stands for the
philosophy of "less is more Titan Raga the feminine and sensuous accessory for today's woman.
Fastrack Unisex Silicon analog Yellow Watches - 38019PP04 Fastrack is a wrist watch
brand under Titan Industries which is the fifth largest watch manufacturer in the world. Titan is a
joint venture between Tata Group and Tamil Nadu Industrial Development Corporation. Fastrack
was launched in 1998 and its wrist watches were mainly youth oriented. After launching
Fastrack sunglasses it became the largest sunglasses seller in India.The company has various
ranges of bags, wallets and belts etc. It has opened its separate stores which mostly attracts the
young generation
Clocks and Watches are devices used to measure or indicate the passage of time. A clock,
which is larger than a watch, is usually intended to be kept in one place; a watch is designed to
be carried or worn. Both types of timepieces require a source of power and a means of
transmitting and controlling it, as well as indicators to register the lapse of time units.Wrist
watches were once a need, but now it has become a demand. Different brands with different
technology, design and innovations have entered into the market.
Fastrack is one of the leading wrist watch brand in India,Fastrack was launched in 1998.
The brand was aimed at the youth segment (15-25 years of age). The brand was promoted with
the slogan "Cool atches from Titan‖ Fastrack has an established brand image for quality, price

and ranges of style it offers. However it is often found that customers have still certain issues
with this brand, one of the issue is that the service after sales is not good. Customer often find it
difficult to repair the watch or change the strap, dial etc. most of the retail stores doesn‘t keep
spare parts reason being that Fastrack watches style changes at a faster rate, hence customers are
forced to go with domestic hands straps which doesn‘t even suit the watch. Another issue is that
all varieties of the brand is not available in all retail store, the customers are forced for online
shopping to get their desired watches.
Fastrack brand mainly target youth segment. Youth is perhaps the most difficult
demographic group to communicate with. Not only they have a short attention span, they are also
elusive in media consumption, fickle in brand preference, and simply challenging to engage and
entertain. Marketers spend millions in marketing research every year trying to predict, or
anticipate, changing youth behaviors. With the continually proliferating choices of trendy
watches, not only does this group embrace technology at an early age, it quickly becomes the
early adopters of all new trends and convergent platforms. One can argue that whatever youth
does today foreshadows what older demographic groups will adopt in the near future. All this
makes it extremely difficult to understand and target their behaviors.
In 1998,it was Fastback , the cool, trendy, funky range for the young and young-at-heart.
A collection watches with contemporary styles that were specifically designed for the young and
distinctive .Designs ranged from the relaxed and informal to the definitely sporty. The woman’s
collection presents the all new international `Frosted’ look, which is trendy and chic. The Fast
track collection has elements like cool mesh straps and features that include EL back-light and
dual time. Also, it presented a wide range of fashion digitals in contemporary wrist hugging
cases with oversized displays and features that include countdown timers, chronographs, lap
timers, hourly chime, alarm and Hi-light glow.

CHAPTER2
RESEARCH AND METHODOLOGY
2.1 STATEMENT OF THE PROBLEM
 In Shop floor and Stores Inventory Management is the cumbersome

processand needs regular monitoring to avoid any last minutesurprises.
 Inspiteofhavingbarcodesystemandproperinventorymanagementsystem,
therewasdifferenceinthebooksofaccountsagainstphysicalavailabilityof
watches andcollections.
 Sometimes by oversight, sales men used to misplace watches, price tag
removedfromthewatch,billingerrorsonthewatchbrand,etckeeps happening
resulting in huge financial implications and threat tosecurity
measuresfortheFranchise.Alsothelossisfoundonlyduringtheauditwhich
 happens quarterlyonce.
 Cygnus has decided to minimizethe problem by implementingautomated
Inventory tracking and auditprocessi.e. RFID based
InventoryManagement System.
2.2 SCOPE OF THE STUDY
The Fastrack is on a shock-and-awe inducing spree. Just a little while ago, it had rolled out
'Just Be', an out-of-home campaign with models sporting a 'couldn't-care-less' attitude to
showcase the product range.
This time round, the 'Sorry For What' campaign features a female model shaving her head
while another flaunts an unshaved armpit; meanwhile a male model is shown wearing thongs -
basically each a case of role reversal.

The campaign underlines individual freedom by suggesting that if the young want to do
something that shocks the people around them, it is not their problem. The campaign showcases
products such as helmets, watches, bags and sunglasses.
Speaking about the communication, HemalPanchamia, head, marketing, Fastrack, says,

"'Unusual' is the right word for this campaign. At Fastrack we think a lot about social stereotypes
and what we can do to change people's point of view. We thought billboards would be a great
way to address the issue." The digital leg of the campaign will take off soon.
2.3 NEEDS OF THE STUDY
As the need of watches for cell phones and later smart phones started becoming more
common, the watch suddenly seemed old-fashioned. Who needs a watch when you can just pull
your phone out to check the time on a sleek digital display? Millennial probably never even got
into the habit of wearing a watch, and for men, that's a shame. A watch is the only accessory that
a man can truly wear every day. You can build a collection, swap them out for different outfits,
change straps to suit the occasion, and find one that's perfectly suited to you and your lifestyle.
2.4 METHODOLOGY
Primary data: - It is the first hand information. Direct interview method is going to be adopted.
Secondary data: - Secondary data are the data which is collected from the various reports and
articles published.
1. Primary data :
Primary research (also called field research) involves the collection of data that does not
already exist. This can be through numerous forms, including questionnaire are and telephone
interview amongst others. This information may be collected in things like questionnaire and
interviews. The term is widely used in market research and competitive intelligence. May be
very expensive because many people need to confronted. By the time the research is complete it
may be out of date. People may have to be employed or avoid their primary duties for the
duration of the research. People may not reply if emails or letter are used.
2. Secondary data :

Secondary research involves the summary, collection and/or synthesis of existing research rather
than primary research, where data is collected from, for example, research subjects or
experiments.
The term is widely used in market research and in medical research. The principle methodology
is medical secondary research is the systematic reviews, commonly using meta-analytic
statistical techniques, although other methods of synthesis, like realist reviews and meta-
narrative reviews have been developed in recent years.
Ex: websites, magazines, marketing books.
2.4AIMS & OBJECTIVES
 To understand the existing product quality in Fastrack watches.
 To investigate whether the product quality of Fastrack watches is capable of

addressing all demands made by customer.
 To identify the difference between Expectation & Perception of customers in

product quality offered by Fastrack watches.
 To understand about the customer satisfaction for Fastrack watches.
2.5 LIMITATIONS
 Watches have become the most necessary commodity/service, so it was difficult to

define the population in a particular place.
 50 respondents cannot represent the population, as a whole. So the findings may be

biased.
 Time plays a havoc role in data collection. So, the sample is restricted to 50.
 Chances of biased responses from the customers

2.6 CHAPTER SCHEM
Chapter 1: INTRODUCTION
This chapter deals with the brief introduction the topic general introduction and specific
introduction
CHAPTER 2: RESEARCH METHODOLOGY:
This chapter deals with Statement of the Problem, Objectives, Scope of the Study,
Methodology, Limitations, Chapter scheme.
CHAPTER 3: COMPANY PROFILE
Introduction, Background of the Company, Nature of the Business Carried, Vision, Mission,
Product Profile, Achievements and Awards, Organization Structure, Swot Analysis of
Himalaya Face Wash Products.
CHAPTER 4: ANALYSIS AND INTERPRETATION OF DATA
This chapter deals with the Tables, graphs, Analysis, Interpretation and inference
CHAPTER 5: SUMMARY OF THE FINDINGS AND RECCOMANDATIONS

This chapter deals with the sequences compatibility with objectives and statements of
problem

ANNEXURES: This chapter deals with Questionnaire, Bibliography and other annexure
CHAPTER-3
COMPANY PROFILE
3.1 INTRODUCTION
The journey begun on 1998 as a sub brand of Titan & went ahead as big as the parent
brand. It came up when Timex split up with Titan. By 1998, Titan was one of the most trusted
brands in watch segment. But, Titan had moved up the age spectrum. The youth associated the
brand with their parents and stayed away from it. It was missing out on the 450 million potential
segments for which it had no market offering. Titan recognized the need in the watch market – a
reasonably priced watch for the youth between the age group of 15-25 years. Then it was spun
off as an independent brand targeting the urban youth. Fastrack entered the market saturated with
international designer labels- like Citizen, Seiko, Swatch, Casio, Timex - but managed to carve a

niche for itself in the youth accessories market, with designs that are refreshingly different,
casual Fastrack showing time without compromising on quality, Fastrack is an important part of
the expansion plans, targeting 880 cr turnovers for the fiscal year 2012-13. Fastrack contributes
the largest share of profit to titian i.e. 30-40%.earlier fastack targeted at 12-25 olds and
positioned along the line ‘cool watches from titan. Titan later relanuched the fastrack brand in
2005 as individual brand to target the segment of 18-30 year old.Fastrack also focus on the
middle segment is mid-price ranged watches and its targets the urban spectrum of college, young
and young-at-heart and people who “niche audience”. Are fashions conscious but are price
sensitive. Fastrack watches are having different colors like black, blue, white, silver, multicolor
etc. And its price starts from 500/- to 300/-eclectic and funky with prices that do not burn a hole
through the pocket. Fastrack was promoted with the slogan ‘Cool Watches from Titan’. It
became the youth face of the country's largest selling watch brand. Initially they started for male
early jobbers then 2 years later they came up with ladies segment. In 2001-03 it made turnover
of 15crore and was worth for 25crore.The Company started developing the Fastrack story further
as it emerged as a distinct sub-brand supported by a commercial featuring ace Formula-1 driver
NarainKarthikeyan in a prelude. In the meantime, the company extended Fastrack into the eye
gear segment, with Fastrack sunglasses under its accessories business unit. In 2003-04 the brand
tried itself to cater the executive and casual watch segments. But sales came down. Sales came
do wn to 23crore. Fastrack in 2005 came up with new logo & tag line Move On&how many you
have.
300 crore turnover with 1.5 million watch sales.In 2011 they were awarded for best use
of a platform. Today the Fastrack brand contributes 25% of titan sales & major part comes from
watches.
When a brand targets the youth, it needs to keep changing and reinventing itself to stay in
tune with the latest trends in the market which attract the urban youth. Fastrack similarly is one
such brand which has been changing its product lines, introducing new elements in accessories
as well as in designs so that it attracts the urban youth of India today. It is said to be one of the
inventive youth brands. Initially the brand started off with watch designs which were trendy and
youthful; since then it has moved onto eyewear, bags which are again marketed in different eye

catching ways. While watches are marketed as wrist gear, sunglasses are marketed as eye gear.
The campaigns for Fastrack are loud and shocking, with taglines open to interpretation and
innovative designs in their showrooms.
The latest collection which is featured is the Hip Hop range. True to the flamboyant style
of the hip hop culture, the watches have distinct styles and surprise elements in their design. The
most stunning piece is the 3049YM01 for guys. This watch comes in gold or white metal and is
to be worn like a pendant on a chain around the neck. The strap is in the form of a chain and the
watch is designed like a pendant representing the male symbol.
The Denim collection amongst Fastrack watches are unique and are highly in demand. These
feature mostly square designs where the case may be round but the dial is square shaped. The
dial shapes and case shapes differ in each model and so do the straps. From leather to metal,
there are straps which come in the denim material, making it perfect for pairing with your
favorite pair of jeans.
2.2 BACKGROUND OF THE COMPANY
 Recent Developments
 Titan to focus more on small towns, to open 100 more stores

 Notice Board: Fastrack's latest 'Move On' campaign
 Titan eyes new Cos Act compliant gold deposit scheme by Oct
 Should IPL sponsors worry about fading audience interest
 Titan to double Fastrack, Helios stores in FY13
 Titan plans business on Fastrack, eyes Rs 3Kcr sales by '15
 Growth and Success of Word Market
Not many brands live by what they reach. Taglines are often born out of a creative team's
clever phrasing or a strategy team's eye on a certain positioning.

For Fastrack Industries' Fastrack 'Move on' is a way of life. From a sub-brand with a
fuzzy identity to a bonafide youth brand, Fastrack sure has moved on.
The brand, which was conceived in 1998 as a flanker to fend off a competitor and insulate from
the fray, now contributes about 25 per cent to Titan Industries watch division's profits, raking in
close to Rs 500 crore (Rs 5 billion).
Initially called Fastrack, it was meant to be a brand of cool watches; but it soon became
clear that defining cool was far from easy.
However, around the same time, Fastrack Industries was also contemporising the Titan
range, with similar metals and communication.
"Fastrack was then just a sub-brand of Titan. It was only in 2005-06 that the brand came
into its own," says Bijou Kurien, who left the company as chief operating officer in 2006, after
19 years with Titan Industries. He is now president (lifestyle) at Reliance Retail.
Fastrack Industries had entered a joint venture with Timex Corporation, leading US
fashion watch manufacturer, in 1992, which broke off in 1998.
"Timex had been conceived as a young brand while Titan would focus on premium watch
buyers. After the JV ended, there was an opportunity for Fastrack to be launched as the youth
brand from Titan," says Kurien.
 Marketing Strategy
Market environment of a brand consist both macro and micro environment. Marketing
environment of Casio is given below.
Political: 100% subsidiary of Fastrack Watch Japan is responsible for marketing Fastrack
products in India manufactured by its parent company. CIC has been operating in India
since 1996 and has established the distribution channel as well as the brand for most of its
products. Fastrack products, Japan, engaged into manufacturing and marketing of various
consumer products throughout the world.
Internal: Fastrack is most commonly known fordurable, large sized watches. Especially
popular are its dual function (LCD and analog) watches, some of which, including
Different and Pro Trek / Pathfinder series, receive radio signals daily from an atomic
clock to keep accurate time.
External: Hublot, Timex, Citizen are the strongcompetitors. Fastrack India's strategy will
be backed by a strong focus on sales and service. Currently, the company has around
2000 dealers nation-wide and the company aims to increase this to around 2700 by the
end of the year.
Customer: Mainly segmented for Middle Incomemen and women & Targeted for Urban
Upper middle class Youth.
 Fastrack Marketing Strategy
Your FasTrack process involves a few working meetings with your Marketing strategist, as
they take you through a process for identifying the most effective approach for marketing to the
customers that you are targeting.
The process and the resulting plan will help you develop a strong marketing strategy and
valuable brand image.
 Selecting the most Attractive Target Markets

 Determining the Best Brand and Price Positioning for your business
 Selecting the best Market Channels
 Developing your Key Communication Messages
 Developing your Marketing and Promotions Action Plan.

 Fastrack philosophy
For a brand that is a part of a legacy-laden conglomerate like the Tata group, Fastrack leads a
colourful and often tumultuous life. Widely recognised as a successful homegrown youth brand,
it's also carved a niche addressing its target audience in an idiom that they are most comfortable
with.
Even if that's meant braving complaints via the ASCI (Advertising Standards Council of
India) and calls from Bombay House (head-office of the Tata group) about the suggestive and
risque nature of the campaigns. Ronnie Talati, chief marketing officer - watches and accessories
division, Titan, admits ruefully "I have a thick file from ASCI on my table."
We meet Team Fastrack at the re-designed flagship store in one of the busy commercial
districts of Bengaluru and the quirkiness of the brand is on full display - from cages and urinals
as display windows to mannequins tied up in belts and much more.
 Technology
 HTSE Technology
In July 2011 Fastrack launched the HTSE (High Tech Self Energized) collection of
watches which run on light. According to Titan these watches can be charged with as low as 200
lux of light which makes them chargeable with light even from a candle. In its press release the
company said that "HTSE draws its design inspiration from the most complex self-energizing
bodies built by mankind — space stations, satellites and spaceships. Targeted at the tech-savvy,
young urban male, this ultra-modern assortment is truly an epitome of style and technology."
These watches are at current available at select outlets in select cities throughout the world.
 Fastrack Achievements

Watcheshavebeen an important accessory of men and human and are today. However, today
we see a tough competition among the foreign brands and Indian brands to get hold of the top
position in the market. There are many types of watches that are liked by various types of people.
Some like mechanical watches and some prefer the automatic watches. There are many other
who love the quartz watches. There are watches that are especially made for ladies, children and
men. Different people see different things in a watch like some people prefer a well-known
brand, while other might look for durability or some others are conscious of the price factor.
Therefore choosing a watch depends on various factors, which includes style and design as the
very important factor while choosing a watch.
Recognition
 Factrack e-commerce website won the Gold at IDMA 2015 in the category of 'Best use of
ecommerce.
 FactrackEyeplus wins the Award for Customer Service Excellence in Retail at the Golden
Globe Tigers Award 2015, held at Kuala Lumpur on 25th March.
 won the 3rd Place in the renovation category at the 24th CII Kaizen National Awards
which was held at New Delhi on 25th and 26th February 2012.
 Tanishq Lean Retailing and Customer Service won two awards at the National Quality
Excellence Awards in 2000.
 The Design Council of Japan has awarded the Skeletal Edge with this year's 'Good
Design Award 2000' in the category 'Lifestyle Accessories".
 Titan was awarded the “Fabulous 50” company by Forbes Asia award.
Feature Plans
 Fastrack industries in watch hold 70% in Domestic level and 60% in Share in organized
sector market.
 Companies the marketing objectives is to increase in market share by 5%.
 Before implementing the of marketing strategies we must have to focus on certain things
which include the BCG Matrix representation.

 Fastrack industries has registered an Income of Rs.1,104.85crore as compared to previous

year which was Rs 7,25.11. In all the income the Titan industry had contributed Rs.3,
03.45 corer.
2.4 VISION& MISSION
VISION
To be a one stop Management Consulting, HR Recruitments, Outsourcing solutions and

Training services provider for corporate business needs and true growth partner for our valued
customers is in India and abroad. We commit ourselves for the above fastrack watch
companyGrowth partner for our customers, Innovative with new technology and winning in the
marketing culture field for our employeesand Results to our stakeholders.
MISSION
We at Fast Track Management Consultants, believes in Speed, Partnership, Trust and

Integrity and seeks to achieve customer delight thru excellence in the technology, tailor made
solution offerings and services based on creative combination of our collective knowledge and
expertise.
2.5 AWARDS AND ACHIEVEMENTS
 Award at the CII 24th Kaizen national awards for assembly casing team
 "Good Design Award 2014" by design Council of Japan for Skeletal Edge
 "Best Product design of the year-Watches " award by Red Dot for Skeletal Edge for
2015.
 Bronze medal at the Indian Effies Award for Fastrack.

2.6 ORGANIZATON STRUCTURE
Chair man
Managing
Director
President
Executive Vice
President
Vice President
National Sales manager
Area sales Service in

manager charge
Sales and service

executive
Dealers
Dealers

Consumers
2.7 SWOT ANALYSIS ON FAST RACK WATCHES
SWOT Analysis of Fastrack with USP, Competition, STP (Segmentation, Targeting, Positioning)
- Marketing Analysis
Fastrack
Parent Company Titan Industries Limited (Tata Group)
Category Watches and Accessories
Sector Lifestyle and Retail
Tagline/ Slogan Move on
USP Youth Appeal
STP
Segment Trendy and colorful lifestyle accessories
Target Group Mid Premium Urban youth
Positioning Youth brand for stylish youth owning multiple watches
SWOT Analysis
Strengths 1. Good Distribution Network – over 100 Fast track stores
across 50 towns with Titan Service Centers across India
2. High youth connect – Positioning as a youth stylish brand
3. Fast changing designs to keep up with latest trends
4. One of the most trusted brands in India

5. Excellent advertising and brand visibility connecting with the
youth
6. Has a diverse portfolio of watches, sunglasses, bags, wallets

etc
1. Products have a short life due to changing trends – Adds to
Weaknesses the cost of production
2. Limited global reach despite being a popular brand
1. Fast growing youth segment presents growth opportunities
(Titanshowed
Opportunities 2. Global penetration would help brand grow and target youth
worldwide
3.Tie-up with fashion houses and special schemes for youth
1. Youth segment is price sensitive
Threats 2. Entry of foreign players has led to tough competition
3. With lots of options available, brand switching is quite high

2.4 PRODUCT PROFILE
 Fastrack38008Pp02 Green/Black Digital Watch
Keep a tab on time in a sporty manner with this green colored analog and digital watch for
men by Fastrack. Featuring a polycarbonate strap, this watch is durable and light in weight.
Furthermore, this watch is water resistant upto 10 min.
 Type - Digital Watches

 Movement - Quartz
 Dial Shape - Round
 Strap Color - Green
 Strap Material - Polyurethane (PU)
 Water Resistance -10 M
 Product warranty -1 YEAR
 Model Number - 38008PP02

 Model StatsMeasurements in the image refer to the case size.
 Fastrack3129Sm02 Black/Black Analog Watch
Make an impression on your friends by flaunting this black colored analog watch from the
house of Fastrack. Pu (Polyurethane) strap will keep your wrist at ease and 10 m water resistance
will let you wear it during the rainy season.
 TypeAnalog Watches
 MovementQuartz
 Dial ShapeRound
 Dial Diameter37 MM
 Dial Thickness (mm)13 MM
 Strap ColorBlack
 Strap MaterialPolyurethane (PU)
 Water Resistance10 M
 Additional StrapNo

 Product warranty1 YEAR

 Model Number3129SM02
 Model StatsMeasurements in the image refer to the case size.
 Fastrack6112Sp01 Green/Black Analog Watch
Ever seen a wonder like this analog watch for women from the house of Fastrack? If no, then it is
your chance to sport one. The casing adds more appeal to this timepiece that can be worn on a
rainy day, all thanks to its water resistance upto 10 m.
 TypeAnalog Watches
 MovementQuartz
 Dial ShapeRound
 Dial Diameter27 MM
 Dial Thickness (mm)8 MM
 Strap ColorGreen
 Strap MaterialSilicon
 Water Resistance10 M

 Additional StrapNo
 Product warranty1 YEAR
 Model Number6112SP01
 FastrackMulticoloured Analog Watch
Analog Watch from the house of Fastrack will be a distinct addition to your accessory collection.
Resin strap will keep your wrist at ease and 50 m water resistance will let you wear it during the
rainy season.
 Dial ShapeRound
 Dial ColorBlack
 Dial Diameter44 MM
 Dial Thickness (mm)16 MM
 Strap ColorMulticolored

 Strap MaterialResin
 Product warranty1 YEAR
 Model Number9949PP07-DE103
 Fastrack38002Pp02j Black/Black Chronograph Watch
Add some class to your great accessory collection with this black chronograph watch by
Fastrack. Exclusively designed for today’s fashion-forward men, this timepiece has a chic round
dial with active chronograph functions. The silicone strap lends a sporty look to this watch. It is
water-resistant upto 50 m and comes with 1-year warranty.
 TypeChronograph Watch
 MovementQuartz
 Dial ShapeRound
 Dial Diameter50 MM
 Dial Thickness (mm)17 MM

 Strap ColorBlack
 Strap MaterialPolyurethane (PU)
 Water Resistance50 M
 Additional StrapNo
 Product warranty1 YEAR
 Model Number38002PP02J
 Fastrack3100Sl01-Dc571 Brown/White Analog Watch
Designed for urban men, this brown colored analog watch from Fastrack is a must-have in
your accessory collection. Featuring a stylish rectangular dial, this watch will add a new twist to
your casual look for the day. The leather strap offers great grip, while the stainless steel casing
makes it durable. Team this water-resistant watch with your casual outfits to make a distinct style
statement.

 Dial ShapeRectangular
 Dial ColorWhite
 Strap ColorBrown
 Strap MaterialLeather
 Model Number3100SL01-DC571
CHAPTER-4
DEALER PROFILE
4.1 INTRODUCTION
Rashmi Timescenter situated In Davangere city owned by VENKATESH R in 1988 with

initial capital rupees 15 lacks with 2 employees it’san solo proprietor firm, The main objective is
to provide quality product and provide best service to the customer. They sell the products such
as Titans watches, Sonata watches and accessories.
The firm established in the year 1988by VENKATESH R under the capitalization of
“Rashmi Times” with the initial capital of Rs. 15 lakhs. The firm is situated near
Motitalkies ,Ashoka RoadDavangere.
4.2 BACKGROUND OF THE COMPANY

Mr. VENKATESH R is graduate and comes from traditional financiers family he is a
solo trader invested his own capital and his own skills in the management of Rashmi Times. He
bears all the business risk by himself has the decision are taken by only him. The firm Rashmi
Timeshas been running successfully since from 28 years there has been several developments
implemented in the shop to serve the customers.

4.3 NATURE OF BUSSINESS CARRIED

The shop has been implementing new schemes which are introduced by Fastrackcompiles
to the market from time to time. The business was started with investment of Rupees 15 lacks by
servicing Fastrack watches the competition went on increasing the business introduced selling
different type of watches and accessories. They have wide dealer Individual or firm that
buygoods from a producer.
4.4 ORGANIZATIONSTRUCTURE
As a firm is sole trading concern there is nothing such as particularly defined as

department .
Some department which can be identified in firm are as follows:

 Ownership: Mr.VENKATESH R invested rupees 15 lacks and he manages the

exclusive center by his own skills.
 Manager: Is responsible for all the incoming goods and smooth run of sales.
 Service Department: This department totally focuses on service of the Sonata
products and also decides the service strategies of the watches.
4.5 OWNERSHIP PATTERN
The firm Rashmi Timesis a solo trading centre, The present owner or proprietor of the
firm is VENKATESH R . As he is a solo trader the proprietor has right to take his own decision
at the same time he will only be responsible for the things occurring in the business because of
his decisions and he need not to consult others to take decision.
4.6 INFRASTRUCTURAL FACILITIES
The firm has 1000 sq. feet, with latest technologically felting equipment, assembling
section with internet facilities.
In this 1000 sq. feet of Rashmi Times, there is 2 section for servicing and assembling.
which is modernised and sophisticated. Here provided smooth working facility. There is CC
camera adopted in the working space for safety purpose.

CHAPTER-5
ANALYSIS AND INTERPRETATION OF DATA
Table 5.1Table showing the gender response.
Gender Respondents Percentage

Male 5 10
Female 45 90
Total 50 100
Source: survey Data
Graph 5.1 Graph showing the gender response
Analysis:

Above table & graph shows the response from respondents with respect to theirgender of
which 10% of respondents are female and rest are male
Interpretation:
From the above analysis we can interpret that more male respondents are familiar and
interested in the product
Table 5.2Table showing the monthly income.
Income Respondents Percentage

10,000-15,000 8 16
15,000-20,000 12 24
20,000-25,000 14 28
25,000-30,000 16 32
Total 50 100
Source : survey data
Graph 5.2 Graph showing the monthly income
Analysis:
Above distribution shows the details of respondents according to their income levels. Of
which major part of survey is done with people with income 15000 to 30000.
Interpretation:

From this analysis we can interpret that the fast track products are bought by wealthier
groups of society.
Table 5.3Table showing the Occupation of responding.
Occupation Respondents Percentage

Self employed 12 24
Professional 13 26
Business 15 30
Student 10 20
Total 50 100
Source : survey data
Graph 5.3 Graph showing the Occupation of responding.
Analysis:
Above table shows the occupation for 50 respondents in that self employed are 24%,
professional are 26%,business people are 30% and finally students are 20% of respondents

Interpretation:
From above graph indicates most of the respondents business persons and lowest
respondents are students.
. Table 5.4Table showingBefore purchasing a Fastrack Watch what do you look for.
Look Respondents Percentage

Brand 12 24
Comfort 13 26
Quality 15 30
Style 10 20
Total 50 100
Source: survey data
Graph 5.4 Graph showingBefore purchasing a Fastrack Watch what do you look for.
Analysis:
Above table shows the 50 respondents in that 24%, respondents are looking the brandin
fastrack watches,26%, people are looking the comfort in fastrack watches, 30% of respondents
are quality of fastrack watches and 20% of respondents are looking for style in fastrack.
Interpretation:
From above graph indicates most of the respondents are looking for quality.
Table 5.5Table showingHow much would you like to spend on Fastrack watches.
Amount spend Respondents Percentage

Below 1000 20 40
1000-2000 15 30
2000-4000 10 20
4000 and above 5 10
Total 50 100
Source: survey data
Graph 5.5 Graph showingHow much would you like to spend on Fastrack watches.
Analysis:
Above table shows the 50 respondents in that 40% of the respondents are spend on
fastrack watches is below 1000,30%, of the respondents are spend on fastrack watches is 1000-
2000, 20% of the respondents are spend on fastrack watches is 2000-4000 and 0% of the
respondents are spend on fastrack watches is 4000 and above.
Interpretation:

From above graph indicates majority of the respondents specify the below 1000rs on
fastrack watches.
Table 5.6 Table showingrecommended you to purchase Fastrack Watch.
Recommendation Respondents Percentage

Family 22 44
Friend 15 30
Colleague 8 16
Other 5 10
Total 50 100
Source: survey data
Graph 5.6 Graph showingrecommended you to purchase Fastrack Watch.
Analysis:
Above table shows the 50 respondents in that 44% of the respondents are purchase
fastrack watches from family recommendation ,30%, of the respondents are purchase fastrack
watches from friends recommendation, 16% of the respondents are purchase fastrack watches
from colleague recommendation and 10% of the respondents are purchase fastrack watches from
family recommendation.
Interpretation:

From above graph indicates majority of the respondents specified to purchase from
family recommendation.
Table 5.7 Table showing the satisfied with service provided by Fastrack Watch.
Service Respondents Percentage

Yes 38 76
No 12 24
Total 50 100
Source: survey data
Graph 5.7 Graph showing the satisfied with service provided by Fastrack Watch.
Analysis:
Above table shows 50 respondents in that 76% respondents are satisfied services from
fastrack watches and 24% of respondents are not satisfied with services.
Interpretation:

From above graph indicates highest respondents are satisfied services from fastrack
watches.
Table 5.8 Table showing the toughest competitor for Fastrack Watch.
Competitors Respondents Percentage

Timex 18 36
Maxima 10 20
Citizen 14 28
Omega 8 16
Total 50 100
Source: survey data
Graph 5.8 Graph showing the toughest competitor for Fastrack Watch.
Analysis:
Above table shows the 50 respondents in that 36% of the respondents are specify the
toughest competitor from timex,20%, of the respondents specify the toughest competitor from
maxima, 28% of the respondents are specify the toughest competitor from citizen and 16% of the
respondents are specify the toughest competitor from omega.

Interpretation:
From above graph indicates majority of the respondents specified most toughest
competitor is timex.
Table 5.9 Table showingthe satisfied with the performance of your Fastrack Watch.
performance Respondents Percentage

Yes 42 84
No 8 16
Total 50 100
Source: survey data
Graph 5.9 Graph showingthe satisfied with the performance of your Fastrack Watch.
Analysis:
Above table shows 50 respondents in that 84% respondents are satisfied with the
performance of fastrack watches and 16% of respondents are satisfied with the performance of
fastrack watches.

Interpretation:
From above graph indicates highest respondents are satisfied with the performance of
fastrack watches.
Table 5.10 Table showingdo you suggest anybody to purchase Fastrack Watch.
Suggest Respondents Percentage

Yes 33 84
No 17 16
Total 50 100
Source: survey data
Graph 5.10Graph showingdo you suggest anybody to purchase Fastrack Watch.
Analysis: From the above table for details of above users are suggest to purchase anybody of
respondents 84% belongs to given positively and remaining of users given not response.
Interpretation: From the above analysis we can interpret that majority of respondents are given
positive response and least number of respondents are not response.

Table 5.11Table Table showing details of familiarity of the Fastrack Watch.

Friends 25 50
Direct mailer 10 20
Advertisement 8 16
Reference website 7 14
Total 50 100
Source: survey data
Graph 5.11Graph showing details of familiarity of the Fastrack Watch.
Analysis: From the above table for familiarity of details of the fastrack watches of respondents
50% belongs to familiar details of friends ,20% belongs to familiar details of direct mailer, 16%
belongs to familiar details of advertisement and 14% belong to familiar details of reference
website.

Interpretation: From the above table analysis , we can interpret that knowing the familiar
details that fastrack majority of respondents afr from watches and least number of respondents
are given positive response.
Table 5.12 Table showing Rating of Fastrack Watches.

Best in class 20 40
Good 15 30
Moderate 8 16
Not good 7 14
Total 50 100
Source: survey data
Graph 5.12Graph Rating of Fastrack Watches.
Analysis: From the above analysis , we can interpret that rating of fastrack watches best in of
respondents 40% belongs to best in group,30% belongs to good,16% belongs to moderate and
14% belongs to not good.

Interpretation: From the above analysis , we can interpret that majority of respondents are best
in class(20%) and least number of respondents are from not good.
Table 5.13 Table showing Model you usage ofFastrack Watches.

38024PP13 15 30
38024PP12 12 24
38024PP10 16 32
38024PP09 7 14
Total 50 100
Source: survey data
Graph 5.13 Graph showing Model you usage of Fastrack Watches.
Analysis: From the above table for users are using models in fastrack watches of respondents
15% belongs to use model of 38024PP13,12% belongs to use model of 38024PP12, 16% belongs to
use model of 38024PP10 and 14% belongs to use model of 38024PP09.

Interpretation: From the above analysis, we can interpret that majority of respondents are from
38024PP10(32%) and least number of respondents are from 38024PP09(14%)..
Table 5.14Table showing factors influenced you the most to purchase Fastrack Watches.
Factors Respondents Percentage

Durability 14 28
Design 10 20
Battery 10 20
Price 16 32
Total 50 100
Source: survey data
Graph 5.14 Graph showing factors influenced you the most to purchase Fastrack Watches.
Analysis: From the above table for influencing factors of respondents 28% belongs to
durability ,20% belongs to design,20% belong to battery and 32% belongs to price.
Interpretation: Fro the above analysis, we can interpret that majority of the respondents are
from price(32) and least number of respondents are from design and battery.

CHAPTER-6
FINDINGS, SUGGESTION AND CONCLUSION
FINDINGS
 indicates majority of the respondents specify the below 1000rs on fastrack watches.
 graph indicates highest respondents are satisfied services from fastrack watches.
 graph indicates majority of the respondents specified to purchase from family
recommendation.
 majority of the respondents specified most toughest competitor is timex.
 indicates highest respondents are satisfied with the performance of fastrack watches.
 we can interpret that majority of respondents are given positive response and least
number of respondents are not response.
 majority of the respondents are from price(32%) and least number of respondents are
from design and battery.
 majority of respondents are from 38024PP10(32%) and least number of respondents are from
38024PP09(14%)..
 majority of respondents are best in class(20%) and least number of respondents are from
not good.
 majority of respondents are from watches and least number of respondents are given
positive response.

SUGGESTIONS
 TV advertisements can be renewed explaining the product feature and aggressive

marketing will help the company.
 Awareness of the product is less among the people. So, the company may take several
 steps to create such awareness regarding its values to the customers.
 The company can adopt new strategies and policies to overcome the competition
CONCLUSION
Gaining and maintaining consumer preference is a battle that is never really won.
Continued and consistent branding initiatives that reinforce the consumer’s purchase decision
will, over time, land the product in consumer preference sets. Attaining and sustaining
preferences an important step on the road to gaining brand loyalty Most of the consumers prefer
Fast rack watches in SRM University campus, due to its strong brand image, and the main factor
forcing the customers to buy fastrack watch is advertisements through the print and electronic
media.

Questionnaires
Dear respondent,
I Supriya K S Studying final year BBN in “ Government First Grade Collage For Women,
Davangere” studding in final year BBM as part of my academic curriculum I have undertaken a
project report entitled “MARKETING STUDY ON FAST RACK WATCHES” in dell exclusive
store with special reference to Davangere city. I request you to kindly spare some time in
responding to the question bellow.
THANKING YOU
YOURS FAITHFULLY
(Supriya K S)
Name: ________________
Address:_______________
Mobile:______________
1. age: ___________
2. Gender: a. Male ( ) b. Female ( )
3. Monthly income: a. 10000-15000 b.15000-20000
c.20000-25000 d.25000-30000
4.Occupation:
a. Self employed( ) b . Professional( )

c. Service( ) d. House wife( )

5. Do you wear Fastrack Watches?
a. Yes( ) b.No( )
6. From how long you are using Fastrack Watch?
a. 1-3 years( ) b. 3-5 years( )

c. 5-7 years( ) d. More than 7 year( )
7.Before purchasing a Fastrack Watch....what do you look for?
a. Brand( ) b. Comfort( )
c. Quality d. Style( )
8.How much would you like to spend on Fastrack watches?
a.below 1000( ) b.1000-2000( )
c.2000-4000( ) d.4000 and Above( )

9 . Who recommended you to purchase Fastrack Watch?
a. Family( ) b. Friend( )
c. Colleagues( ) d. Other & specify____
10 . Are you satisfied with service provided by Fastrack Watch?
a. Yes ( ) b. No specify_______
11. Whom do you treat as a toughest competitor for Fastrack Watch?
a. Timex( ) b. maxima( )
c. Citizen( ) d. Omega( )
12. Are you satisfied with the performance of your Fastrack Watch?
a. yes( ) b. if no specify______
13. Do you suggest anybody to purchase Fastrack Watch?
a. Yes( ) b. No( )
14. How did you come to know about the Fastrack Watch?

a.Friends( ) b. direct mailers( )
c. advertisement( ) d. reference website( )
15. Rating of Fastrack Watches?
a.Best in class( ) b.Good( )
c. Modrate( ) d.Not good( )
16. Which Fastrack Watch Model you use in Fastrack Watches?
a.38024PP13( )b. 38024PP12( )
c. 38024PP10( ) d. 38024PP09( )
17. Which factors influenced you the most to purchase Fastrack Watches?
a. Durability b. Design
c. Battery d. price
18. Your valuable suggestion for the important of Fastrack Watches?
Suggestion:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Date :
Place :Davangere
Thank you Signature of Respondent
BIBLIOGRAPHY
 1.en.wikipedia.org/wiki/Casio
 2.Official network of fastrack,http:/www.fastrack.in

 3.www.slideshare.net/pratikshyamishra1/fastrack
 4.Official network ofCasio,http:/www.casio.com
 5.articles.watchkart.com/category/fastrack
 6.http://articles.economictimes.indiatimes.com/keyword/fastrack/recent/2
 7.world.casio.com

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MARKETING STUDY ON FASTRACK WATCHES, DAVANGERE CITY

(with reference to Rashmi Times in Davangere)

Govt. First Grade Collage For Women, DavangerePage 1

1.2 SPECIFIC INTRODUCTION

It is segmented on basis of multiple proportions such as price, benefits and types

Govt. First Grade Collage For Women, DavangerePage 2

Govt. First Grade Collage For Women, DavangerePage 3

Govt. First Grade Collage For Women, DavangerePage 4

RESEARCH AND METHODOLOGY

2.1 STATEMENT OF THE PROBLEM

 In Shop floor and Stores Inventory Management is the cumbersome

2.2 SCOPE OF THE STUDY

Govt. First Grade Collage For Women, DavangerePage 5

Speaking about the communication, HemalPanchamia, head, marketing, Fastrack, says,

2.3 NEEDS OF THE STUDY

Govt. First Grade Collage For Women, DavangerePage 6

Ex: websites, magazines, marketing books.

2.4AIMS & OBJECTIVES

 To understand the existing product quality in Fastrack watches.

 To investigate whether the product quality of Fastrack watches is capable of

 To identify the difference between Expectation & Perception of customers in

 To understand about the customer satisfaction for Fastrack watches.

 Watches have become the most necessary commodity/service, so it was difficult to

 50 respondents cannot represent the population, as a whole. So the findings may be

 Chances of biased responses from the customers

Govt. First Grade Collage For Women, DavangerePage 7

2.6 CHAPTER SCHEM

CHAPTER 2: RESEARCH METHODOLOGY:

CHAPTER 3: COMPANY PROFILE

CHAPTER 4: ANALYSIS AND INTERPRETATION OF DATA

CHAPTER 5: SUMMARY OF THE FINDINGS AND RECCOMANDATIONS

Govt. First Grade Collage For Women, DavangerePage 8

Govt. First Grade Collage For Women, DavangerePage 9

Govt. First Grade Collage For Women, DavangerePage 10

2.2 BACKGROUND OF THE COMPANY

 Titan to focus more on small towns, to open 100 more stores

 Growth and Success of Word Market

Govt. First Grade Collage For Women, DavangerePage 11

consumer products throughout the world.

 Fastrack Marketing Strategy

 Selecting the most Attractive Target Markets

Govt. First Grade Collage For Women, DavangerePage 13

Govt. First Grade Collage For Women, DavangerePage 14

Govt. First Grade Collage For Women, DavangerePage 15

 Fastrack industries has registered an Income of Rs.1,104.85crore as compared to previous

2.4 VISION& MISSION

To be a one stop Management Consulting, HR Recruitments, Outsourcing solutions and

We at Fast Track Management Consultants, believes in Speed, Partnership, Trust and

2.5 AWARDS AND ACHIEVEMENTS

Govt. First Grade Collage For Women, DavangerePage 16

2.6 ORGANIZATON STRUCTURE

National Sales manager

Area sales Service in

Sales and service

Govt. First Grade Collage For Women, DavangerePage 17

2.7 SWOT ANALYSIS ON FAST RACK WATCHES

3. Fast changing designs to keep up with latest trends

4. One of the most trusted brands in India

Govt. First Grade Collage For Women, DavangerePage 18

Govt. First Grade Collage For Women, DavangerePage 19

2.4 PRODUCT PROFILE

 Fastrack38008Pp02 Green/Black Digital Watch

 Type - Digital Watches