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  • Assignment N2 Candy Bar

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    chelsea frederick
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    Chelsea Frederick proposes a candy bar called the Caramel Unicorn Bomb. It would contain water, sugars, corn syrup, acids, and artificial and natural flavors. Individual bars would cost $0.99 for a single bar up to $7.50 for a pack of 8. To promote it, Frederick suggests using social media like TikTok and Instagram to create creative films, hosting pop-up shops with samples and giveaways, and supporting charities. The candy bar could be purchased on Amazon, through a website, or at supermarkets. Frederick argues it would stand out from other candy bars by combining sweet caramel with a sour unicorn flavor experience.

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    Basic Product evaluation

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    Assignment ^N2 Candy Bar

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    Chelsea Frederick proposes a candy bar called the Caramel Unicorn Bomb. It would contain water, sugars, corn syrup, acids, and artificial and natural flavors. Individual bars would cost $0.99 for a single bar up to $7.50 for a pack of 8. To promote it, Frederick suggests using social media like TikTok and Instagram to create creative films, hosting pop-up shops with samples and giveaways, and supporting charities. The candy bar could be purchased on Amazon, through a website, or at supermarkets. Frederick argues it would stand out from other candy bars by combining sweet caramel with a sour unicorn flavor experience.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    161 views1 page

    Assignment N2 Candy Bar

    Uploaded by

    chelsea frederick
    Chelsea Frederick proposes a candy bar called the Caramel Unicorn Bomb. It would contain water, sugars, corn syrup, acids, and artificial and natural flavors. Individual bars would cost $0.99 for a single bar up to $7.50 for a pack of 8. To promote it, Frederick suggests using social media like TikTok and Instagram to create creative films, hosting pop-up shops with samples and giveaways, and supporting charities. The candy bar could be purchased on Amazon, through a website, or at supermarkets. Frederick argues it would stand out from other candy bars by combining sweet caramel with a sour unicorn flavor experience.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 1

    Chelsea Frederick

    MK101 Marketing Foundations

    Marketing Case Study: Creating a Candy Bar


    What is the name of your Caramel Unicorn Bomb
    Candy Bar? (Product)

    What are the ingredients? Water, Sugar, Corn syrup, Malic acid, natural flavor and
    (Product) artificial flavor, Citric acid, Red 6, Yellow 2, Blue 6,
    Purple 4, Pink 3, Green 2

    How much does it cost? Pack of 1 Caramel Unicorn Bomb - $0.99


    (Price)
    Pack of 4 Caramel Unicorn Bomb- $3.50
    Pack of 8 Caramel Unicorn Bomb- $7.50

    What are 3 ways that you 1. Using social media. By making short creative
    will tell people about this films on tiktok and Instagram showcasing the
    new Candy Bar? candy bomb
    (Promotion) Think outside 2. Through regular pop-up sample shops and
    of the box! branded product giveaway
    3. By supporting causes and charities
    What 3 places can people 1. Through the Amazon website
    buy your Candy Bar? 2. Through the business personal online website
    (Place) Think outside of the 3. At the supermarket
    box!

    What makes your Candy Why be monotonous when you can be exhilarating?
    Bar different from others? Caramel Unicorn bomb changes the game with the blast
    What sets it apart? (Unique of its sweet caramel then sour unicorn experience.
    Selling Proposition)

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