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  • Mola

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    silvia
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    Mola Granola is a manufacturing business that produces healthy snacks like granola, nuts, dried fruits, and cookies. Their main products include granola, almond butter, nuts and grains, dried fruits, and raw materials. They have 4 granola flavors packaged in 100g bags. The owner is Roy Sukarjan and the product manager is Ramlan Nurokim. Their target market is people aged 25-65 who live urban lifestyles and value health. Their marketing goals include increasing sales. Their competitors include Chia-Yo, Hundred Seeds, and Granova. Based on shoppe sales data, their top competitors' monthly sales range from 1k to 1k+ and they advertise on Instagram,

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    Mola Granola is a manufacturing business that produces healthy snacks like granola, nuts, dried fruits, and cookies. Their main products include granola, almond butter, nuts and grains, dried fruits, and raw materials. They have 4 granola flavors packaged in 100g bags. The owner is Roy Sukarjan and the product manager is Ramlan Nurokim. Their target market is people aged 25-65 who live urban lifestyles and value health. Their marketing goals include increasing sales. Their competitors include Chia-Yo, Hundred Seeds, and Granova. Based on shoppe sales data, their top competitors' monthly sales range from 1k to 1k+ and they advertise on Instagram,

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    15 views2 pages

    Mola

    Uploaded by

    silvia
    Mola Granola is a manufacturing business that produces healthy snacks like granola, nuts, dried fruits, and cookies. Their main products include granola, almond butter, nuts and grains, dried fruits, and raw materials. They have 4 granola flavors packaged in 100g bags. The owner is Roy Sukarjan and the product manager is Ramlan Nurokim. Their target market is people aged 25-65 who live urban lifestyles and value health. Their marketing goals include increasing sales. Their competitors include Chia-Yo, Hundred Seeds, and Granova. Based on shoppe sales data, their top competitors' monthly sales range from 1k to 1k+ and they advertise on Instagram,

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    1.

    Business nature : Mola Granola is manufacturing business in commodity products


    like oat and nuts creating new products which is healthy snack
    2. Business model :
    3. Type of products : Mola granola official has several main products : Granola, almond
    butter, nuts and grain, dried fruits, kuaci kupas, mie ayam, and raw material. Mola
    granola has 2 type of products , snack and cookies. For granola ,there 4 variants
    flavour of mola granola : original, parmesan cheese, chocolate, and matcha . Each of
    variants comes within 100gr package.
    4. Who are the stakeholder : Owner : Roy Sukarjan . Product Manager : Ramlan
    Nurokim
    5. VP and USP : USP:
    6. Target market (behavior, demographic, location) : behavior : healthty life style,
    demographic : 25-65, location : capital city , live in urban area
    7. Marketing goals (sales, leads, subscriber) : increasing sales (conversion)
    8. How much is the budget
    9. Initial plan
    10. KPI for this month
    11. Customer journey on the website (any questions or suggestion) : no website found
    12. Client’s competitor (competitive analysis and how can we be better on advertising
    sites) : Chia -Yo, Hundred Seeds, Minime, East Bali, Granova, Granolab Muesli,
    GoLite, Sweet Home Fram, El Granola.
    Data from shoppe mall in category “Granola Kemasan” :
    Brand Sales/month Price range Main Advertising sites
    Granola 1K+ 44790( 400gr) IG, youtube,market place
    Nutriology
    Granova 1K+ 19750 (100gr) Website, IG, marketpace
    East Bali 498 25000 (125gr) Website, IG,FB, Youtube,
    marketplace
    Mola 368 19900 (100gr) IG,FB,youtube,
    marketplace

    Instagram : last update : April, 28th 2018


    Facebook : last update : Nov, 12th 2019

    13. Previous campaign performance (what work and what did not , and how can we
    optimize it targeting, segmentation, creative)
    14. Top revenue contributor or product segment from client
    Top revenue(data from tokopedia sales) :
    1. Almod roasted 1kg (sold 6713)
    2. Granola (sold 3576)
    3. Organic black chia seed 1kg (sold 3443)
    4. Organic chia seed 250 gr (sold 2711)
    5. Black organic raisin 1kg (sold 2635)

    15. Use trello?????


    16. Weekly report template
    17. Monthly report template
    18. Draft the campaign based on the strategy :
    Social marketing FB ads

    19. MoM (minutes of Meeting)


    20.

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