Introduction to Amazon

(Theoretical) (1 Lecture)
Introduction
Objective of working as an Amazon VA
What is Amazon
Why we choose Amazon vs other marketplaces

Amazon Business Models

Amazon FBM vs FBA
Amazon FBA Wholesale
Amazon Drop shipping
Advantages and Disadvantages of each Model

Amazon Product Research Tools

(Practical) (4 Lectures)
Introduction to Product Research Tools
Understanding Jungle Scout
Understanding Merchant Words
Understanding Helium10
Understanding Viral Launch

Category Analysis
Understanding Gated Categories
Main Category and Sub-Category
How to get a category ungated

Keyword Research
How to get Keywords for a product

Product Research Techniques

Understanding what sells on Amazon
Product Ideation What to sell
Product Validation Validating Niche market
Choosing a competitor in a targeted niche
Feasibility Reports

Sourcing & Logistics

(Practical) (2 Lectures)
Finding & Contact Suppliers
How to Find Suppliers on Alibaba
How to contact suppliers using appropriate methods
Understanding Supplier Selection Criteria
Understanding shipping methods and Inco terms
Contacting Freight Forwarders for shipment
How to negotiate with suppliers
Understanding Amazon Logistics
How to place order with a supplier on Alibaba
Dos and Don’ts
How to do inventory planning

Listing Creation
(Practical) (3 Lectures)
All about Amazon Listing
Understanding Amazon Listings
Pre-Requisites of an Amazon Listing
How to create a Listing on Amazon
Understanding Title, Bullet Points and product descriptions
Understanding Backend search terms for a list
Retouching Images for Amazon listing
Listing optimization using different tools
Understanding Dummy listings
Understanding EBC / A+ Content
How to add variations
Understanding FBA and FBM offers on the list
Dos and Don’ts

Shipment Plan
(Practical) (1 Lecture)
Checklist before creating a shipment plan
How to Create Shipment Plan

Advertising on Amazon
(Practical) (3 Lectures)
Amazon PPC
What is Amazon PPC?
Understanding type of Advertising Campaigns
How to create Advertising campaign
How to calculate ACOS
How to optimize the PPC campaign
Dos and Don’ts for PPC campaign

Lightning Deals
What is a lightning deal?
How to get lightning deal?

Digital Coupon
What is a digital coupon?
How to make a digital coupon?
What is Early Reviewer Program
Amazon VINE program
 Product Launch and Rank on Amazon
(Practical) (2 Lectures)
Launching and Ranking
What is a launch?
What is ranking?
Different methods of L&R
Understanding Bumboo Launch
Understanding HyperLaunch?
Understanding ManyChat
Understanding Facebook Ads

Facebook, ManyChat & Pixelfy

What is a Facebook Ad?
How to manage Facebook Ad Budget
Understanding Target Audience
How to create a Facebook Ad?
What is ManyChat?
Where to get existing MC flows?

Bamboo Launch
Dos and Donts of a Launch

Order Management and Customer Support

(Theoretical) (2 Lectures)
FBM Order Management
How to fulfill FBM orders
How to handle returns and refunds

Customer Support
How to handle customer questions
Proper way of communicating with customers
Dos and Don’ts of Customer Support

Amazon Cases and Report Handling

(Theoretical) (1 lecture)
Amazon Cases
Understanding the purpose of Amazon cases
How to open Amazon cases for your problems

Amazon Reports Handling

Understanding Different Business Reports
Understanding Different Inventory Reports
Understanding Different Advertising Reports
Understanding other Reports on seller central

Amazon Trademark & Brand Registry

Why we need a Trademark for Amazon
Understanding Brand Registry and its benefits
Understanding Different Inventory Reports
Understanding Different Advertising Reports

Working as a VA on Upwork and other Platforms

(Theoretical) (1 Lecture)
What is Upwork and why we choose Upwork
How to create Upwork Account
How to get clients on Upwork
How to communicate with a foreign Client
What to charge the client
Understanding complete A to Z process

Business Ethics for Amazon Business

Business Ethics
Understanding Business Ethics
Taking a loss to give value to your client
Keeping everything of your client confidential
Honoring the agreement even at a loss
Dos and Don’ts of Business Ethics as VA

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