Term Paper

On
Business Plan
(Emergency Bike Ambulance Service in Bangladesh)
Course Code: MGT 3203
Course Name: E- Business Management

Submitted To
Dr.Shaikh Rafiqul Islam
Professor
Department of Marketing
Jagannath University

Submitted By

Name Roll Position

Md. Abdullah Al Nasim 18241011 Leader

Ishrat Jahan Jui 18241037 Member
Moneza Mustary Sumona 18241069 Member
Thouhidul Hasan Rafi 18241093 Member
Jannatul Maoua Joba 17241031 Member

Date of Submission: 21 October 2020

Bangladesh University of Professionals

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 Table of Contents

SL No. Contents Page No.

I Introduction 03

II Executive Summary 07

III Industry Analysis 08

IV Description of Venture 10

V Production Plan 13

VI Operation Plan 14

VII Marketing Plan 15

VIII Organizational Plan 18

IX Conclusion 28

X References 29

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“Emergency Bike Ambulance Service in Bangladesh”
I. Introduction:
A. Company’s Details:

Name of the company Emergency Bike Ambulance Service Limited.

Type of Business Health Care Industry

Type of Entity Partnership Business

Street Address Neela Market, 300feet Purbachal City, Dhaka
Email Address ebas05@gmail.com

Website http://www.ebas.com.bd

Contact +8801876904616

B. Name of Principals:
Basically emergency bike ambulance service is a form of partnership business where six people
share ownership, as well as the responsibility for managing the company and the income or
losses. It is registered under the partnership act or partnership law of Bangladesh of 1932 (ACT
NO.IX OF 1932).

Names and Addresses of Partners are given below:

Serial Name Adress E-mail Phone No.

No.
1 Md. Abdullah Dhaka Cantonment abdullahnasim178@gmail.com 01876904616
Al Nasim
2 Ishrat Jahan Mirpur Cantonment ishratjui77@gmail.com 01769327617
Jui
3 Moneza #5(B)03,Senapalli,Savar,Dhaka monizadhk@gmail.com 01908549733
Mustary
Sumona
4 Thouhidul Kishoreganj District thouhidulrafi@gmail.com 01786413469
Hasan Rafi
5 Jannatul Razia Mention,32/2 Mirpur jannatjoba@gmail.com 01686190974
Maoua Joba 12,Dhaka

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 Key Partners Key activities Value Proposition Customer’s
Customers Segments

 Md. Abdullah Al  Reaching out to  Saving both time Relationships  People who
Nasim patients and and money of try to maintain needed
comfortably
transporting them our customers long term medical help.
 Ishrat Jahan Jui to the nearest through our relationship
hospital. quick response with our  Patients of
 Moneza Mustary feature. Bike customers emergency
 Saving the injured through high
Sumona ambulance will cases who
patients ‘lives’ and
preventing further tackle traffic jam quality first aid needs to reach
 Thouhidul Hasan injuries. more effectively and emergency hospital as
Rafi than regular medical soon as
ambulance transportation. possible.
 Providing patients
with high quality
services.
 Jannatul Maoua first aid services.
Joba  We are satisfying
 Exploring novel emergency
models for patients by
providing giving them on
appropriate patient
care the spot first aid
service and quick
transportation.

Business Model Canvas

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 C. Nature of Business:
Emergency Bike Ambulance is a type of vehicle which either carries a single paramedic or first responder
to an emergency patient. Because of its size and performance, an ambulance bike is able to respond much
faster to a medical emergency than an ambulance car, fire truck or van in heavy traffic, which can reduce
death rates of patients suffering from cardiac arrest.

Emergency bike ambulance will try to deliver basic medical services in triage and emergency situations
and transport patients and the injured to the nearest equipped medical centers. These bike ambulances
have been customized as an accessory to be fitted on Hero Motorcar motorcycles, with an engine capacity
of 150cc and above. The bike ambulance accessories include sleeping arrangements with essential
medical equipment such as a first-aid kit, oxygen cylinders and fire extinguisher. There are many roads
accidental cases occurred every day in Bangladesh in which those injured people can call our emergency
bike ambulance for the instant first-aid treatment or to go to nearby hospitals.

Company Vision Mission Objectives

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 Name
Emergency Emergency Bike To provide our  Emergency bike
Bike Ambulance Service will patients with highest ambulances will be useful for
Ambulance strive to maintain its roles quality first aid reaching out to patients in rural
Service as a leader in the services and and remote areas and comfortably
Limited Emergency Medical emergency medical reaching to the nearest Hospital.
Services Industry. transportation services  Emergency bike
Emergency Bike through a unified ambulance try to save the injured
Ambulance Service will team. and patient’s lives and prevent
meet need and expectation further injuries using experienced
of the communities we medical staff.
serve.  Ensure genuine care is
provided to the genuine patient
with the absolute resource at the
right time.
 Explore novel models for
providing appropriate patient care.

Discussing Company’s vision, mission and objectives:

D. Statement of Financing Needed:

Initial financing requested of the company is 500000 taka taken to be paid off over 3 years from SME and
NGO. This loan will cover office Space, different type of promotional cost, office equipment, initial
training and development cost, office materials and hiring cost. The partners provided 500000 taka
jointly. So the total cost of the project estimated at 100000taka.Our partners initial capital will be
distributed in this way:

Serial No Partners Name Amount( LAKH TK)

01 Md. Abdullah Al
TK 1,00,000/=
Nasim
02 Ishrat Jahan Jui TK 1,00,000/=
03 Moneza Mustary
TK 1,00,000/=
Sumona
04 Thouhidul Hasan Rafi TK 1,00,000/=
05 Jannatul Maoua Joba TK 1,00,000/=

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E. Statement of Confidentiality of Report:
The undersigned reader of this business plan acknowledges that the information provided is completely
confidential therefore reader agrees not to disclose or duplicate anything that is found in business plan
without consent or permission of the company. Any used in whole or part in strictly prohibited. It is also
acknowledge by reader that information to be prepared in this business plan is in all respects confidential
in nature, other than the information that is in the public domain through other means and that disclosure
by reader may affects the company and may cause serious damage to the company.

II. Executive Summary:

"Emergency Bike Ambulance Service Limited" is a partnership firm, which is registered under the
partnership act of (ACT NO. IX OF 1932), consisting of 5 partners. Now they are contributing capital,
skills and time as per the Partnership deed. Our management team is consisted of the professionals of
diverse background. Emergency Bike Ambulance is a type of vehicle which either carries a single
paramedic or first responder to an emergency patient. Because of its size and performance, an ambulance
bike is able to respond much faster to a medical emergency than an ambulance car, fire truck or van in
heavy traffic, which can reduce death rates of patients suffering from cardiac arrest. As there is so much
traffic in Bangladesh, we hope that emergency bike ambulance will save time, money of our patients
compare to any other emergency ambulance car. Emergency bike ambulance is also available in many
countries like, Australia, Brazil, Germany, Ghana, Hong Kong, India, Israel, Japan, Kenya, Malawi,
Tanzania, Uganda, Poland, Portugal, Serbia , South Africa, Southern Sudan. Our business mission is to
provide our patients with highest quality first aid services and emergency medical transportation services
through a unified professional team. Emergency Bike Ambulance Vision is to maintain its roles as a
leader in the service industry. The roles and responsibilities of the Company officers are as followings-
Chief Executive Officer role is making decision about price fixing and signing business deal. CEO also
gives direction for the business is being provided and creates, communicates and implements
organizations vision, mission and other direction. Human Resource Manager is accountable for
supervision the smooth running of HR and administrative tasks for the organization. Sales and Marketing
Manager Role is to promote the company's existing brands and introducing new products to the market.
Emergency Bike Ambulance Service Ltd. is initially focusing on Dhaka city. We will start with BDT 10,
00,000 as our capital. Five people will be hired and trained to give the services. Firstly, the 5
entrepreneurs will maintain the business operation as it is small enterprise. Emergency bike ambulance
will try to deliver basic medical services in emergency situations and transport the injured patients to the
nearest equipped medical centers as quick as possible. These bike ambulances have been customized as
an accessory to be fitted on Hero Moto Corp motorcycles, with an engine capacity of 150cc and above.
The bike ambulance accessories include sleeping arrangements with essential medical equipment such as
a first-aid kit, oxygen cylinders and fire extinguisher. There are many roads accidental cases occurred
every day in Bangladesh in which those injured people can call our emergency bike ambulance for the
instant first-aid treatment or to go to nearby hospitals. The services, we will offer to our target customers,
are as the followings- Quick Response: We know ambulance is used for the critical moment. Therefore,
ambulances will be smaller in size than the typical ambulances, they will be able to avoid the traffic jam
and reach faster, First Aid: First aid will be given on the spot if needed and Emergency or non-emergency
medical transportation service : In case of serious injuries or the patient’s will, the injured will be
reached to nearest hospital. Our 24/7 hours service will be available in whole Dhaka city. Our company

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transforms the revenue into the net income or net profit. Our company “Emergency Bike Ambulance
Service Limited ’’also shifts its income into total profit. Here, profit indicates subtract expenses from
revenue. We provide services to patient so our main income source is revenue from billing patient,
subsidies, others revenue.4 types of service we provide First aid service, Broken issue service, Emergency
service and Pregnant women (carry to hospital). Here, we follow cash basis accounting rule. The cost
that have to pay for earning revenue such as employee’s salary, depreciation cost, bank interest, parking
cost and others. These costs are variable cost. It may be differed from one month to another such as
maintenance cost and one year to another. Our company is going to see net loss 38000 taka in the first
year. In the 2nd year company will earn profit 4000 taka and 3rd year our profit will be increase, net
profit will be 23800 tk. our company growth rate from 2020 to 2022 is 52.10%. The number of the people
who take emergency bike ambulance service will be increase over the years. Factors for market expansion
include convenience, quick response, and cheaper rate, affordable.

III. Industry Analysis:

A. Future outlook and trends

Emergency bike ambulance is a primary vehicle for delivering emergency medical services by using
motorcycles or bike. Bike Ambulance services help to transport the medically injured or ill patients to and
from hospitals to ensure timely health checkup and treatment.

Outlook and Descriptions

Trends
 Economy Emergency Bike Ambulance service is getting more and more popular in many
countries in the world because it is considered as a secure income source. Anyone can
start the business with a single bike with facilities of ambulance and start its
operation with permission from the authorities concerned. Specially, in developing
countries, this emergency service is emerging day by day as now females and males
can join this business and become self-employed. Through this business men and
women will be self- employed and contributed to the economy. According to the
recent WHO data was published in 2018, Coronary Heart Disease Deaths in
Bangladesh reached 118,287 or 15.23% of total deaths. And Road Traffic Accidents
Deaths in Bangladesh reached 20,816 or 2.68% of total deaths. Also, cardiovascular
disease, Heart Attack and Stroke is found to be the highest leading cause of death in
both male and female in Bangladesh. Therefore, such an increase in cardiac cases and
heart attack cases will raise demands emergency bike ambulance services. As
emergency bike ambulance will try to reach hospital in right time with their patients.
As though emergency service demand increase, that is expected to boost growth of
market in the future (www.worldlifexpectancy.com).

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  Culture With a positive economic growth for the upcoming years, a slight change in the
culture, especially in the world of business take place. The analyst say there will be
an easy in doing business in the BD, unlike the current years, that will be a good
opportunity for Emergency Bike Ambulance Services Limited.

 Technology Market is rapidly changing because of technological development so entrepreneur to

(Based on be prepared with contingency plan any new technology that may affect his product or
APP) services. Here our business will provide app based emergency bike ambulance
service for adapting with the new technology.
Emergency Bike Ambulance Service will be available 24/7 hours via App or contact
number patients can communicate with us. All information about bike ambulance
will be available in the app so that people can know about the bike ambulance service
and communicate with us without any issues. Many ride sharing app like Pathao,
Uber and Shohoz have already gained popularity so it is hope that using app bike
ambulance will also flourish in near future.

 Legal- To settle legal concerns with means of business name, business license and
Concern registration in order to provide good services in the Health Industry without any
harmful effect in the society as well as environment. And to have an attorney when
starting the business for some unanticipated circumstances that may occur.

B. Analysis of competitors:
Business has always competitors. The reality is most startups are a twist on something else. Some startup
business has indirect competitors. These companies don't challenge you directly, but they can steal your
customers, by offering them something better effort them to spend their money on. Our Emergency bike
ambulance service is a startup business in Bangladesh. Our company has no direct competitor as it’s a
startup business. But the indirect competitors can be car ambulance services in Bangladesh. Many
people can take car ambulance services instead of taking bike ambulance services.

C. Market segmentation:
Market segmentation is the research which is determines how your organization divides its customers into
smaller groups based on some characteristics such as, income, age, personality traits Or, behavior etc.
Market segmentation is created subsets of a market based on the demographics, priorities, needs, common
interests, and others psychographics or behavioral criteria used to better understanding the target
audiences. Our business Plan is on Emergency bike ambulance service which is service based business.
And Service industry varies widely in their capabilities of serving. It would then, not to wise to compete
in an entire market. But Organization should focus on the set of customers they conserve fast. So in that
case, we use service focused strategy which is offered a narrow range of services to a fairly broad market.
Focusing strategy serves a limited segment by choice, segment is understood and targeted. Company has
the resources, skill, and competence to serve the segment. Our focusing group is our patients who are got
injured and asking our help to receive emergency bike ambulance services to go to hospital.

D. Industry And Market Forecast:

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The market is forecast to record more that 52.10% in the three years period according to market analysis.
The number of the people who take emergency bike ambulance service will be increase over the years. A
factor for market expansion includes convenience, quick response, cheaper rate, affordability, availability
and better medical service of our communities. Demand for Emergency Bike Ambulance will also
increase in Bangladesh and especially in Dhaka City because of high traffic on the road.

IV. Descriptions of Venture:

A. Services of our Company:

Emergency bike ambulance service will be the first of its kind in Bangladesh. It will ensure the primary
medical help and ambulance transportation.

We are going to use some specially designed motorcycles to serve this purpose. These motorcycles will
have several custom-built accessories. There will be a full stretcher with a foldable hood mounted on the
side. Essential medical equipment such as a first aid kit, an oxygen cylinder will be present there. LED
flasher lights and siren will also be available. The ambulance will look sort of like the following picture:

The ambulances will be operated by some skilled drivers who will also be trained in giving first aid.

A. Services of our Company:

It’s a service-oriented business. The services, we will offer to our target customers, are the followings:

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 Quick Response: We know ambulance is used for the critical moment. So we will always try to
provide quick service to our customers. As these ambulances will be smaller in size than the typical
ambulances, they will be able to avoid the traffic jam and reach faster.
 First Aid: First aid will be given on the spot if needed.
 Emergency or non-emergency medical transportation service: In case of serious injuries or the
patient’s will, the patient will be transported to the nearest hospital.
 Pricing: The pricing strategies of other ambulance services vary widely depending on the distance,
services etc. Our pricing strategy ensures our target customers with the best and quickest service at
affordable prices.
We have segmented our services into three categories. Our pricing strategies for the three categories
are:

 First aid: For first aid service, the service charge is TK (100-150)
 Broken issue: The service charge for this service is TK (200-250)
 Emergency transportation: In case of transportation, the service charge is TK (300-350)

We have kept our service charges fixed which none of the ambulance services are doing right now.

Service Description Worksheet:

Business Name Emergency Bike Ambulance Service Limited

Service Idea Primary medical help Emergency transportation

Special Benefits Quick response, First aid, Emergency or non-emergency medical

transportation

Unique Features Motorbike ambulance with all the amenities

Limits and Liabilities Smaller in size, not capable of carrying more than one patient at a time

Service Description First aid, Broken issue, Emergency or non-emergency transportation

B. Size of the business:

Emergency Bike Ambulance Service Ltd. is initially focusing on Dhaka city. We will start with BDT 10,
00,000 as our capital. 5 people will be hired and trained to give the service. The 5 entrepreneurs will be
maintaining the business at first. In short, this business will be starting as a small enterprise.

C. Office equipment and personnel:

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The equipment we need to run the office is the followings:

 A garage/ parking space: We will need a garage to keep the bike ambulances. We will hire a garage
which will serve this purpose.
 An office room: A small office room attached to the garage will also be hired. The office room will
be used for administrational purpose.
 Personnel: 5 people trained in giving first aid and some basic treatments. The rest of the jobs will be
done by us, the entrepreneurs.

D. Background of the entrepreneurs:

A person who sets up a business or businesses, taking on financial risks in the hope of profit is called
entrepreneur. Emergency bike ambulance service limited has their entrepreneurs as well. Now we are
discussing about them. The background of emergency bike ambulance service limited’s entrepreneurs
are given below-

Partner’s Name Backgrounds

Md. Abdullah Al  Student of BBA 3rd Year, Department of Management, Bangladesh
Nasim
University of Professionals.
 Former Education:
 Area of Interest: Leadership, Management, Operations, Marketing

Ishrat Jahan Jui  Student of BBA 3rd Year, Department of Management, Bangladesh
University of Professionals.
 Former Education: Cantonment College Jashore
 Area of Interest: Marketing, Finance

Moneza Mustary  Student of BBA 3rd Year, Department of Management, Bangladesh

Sumona
University of Professionals.
 Former Education: Savar Cantonment Public School and College
 Area of Interest: Management, Operations

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 Thouhidul Hasan  Student of BBA 3rd Year, Department of Management, Bangladesh
Rafi
University of Professionals.
 Former Education: Adamjee Cantonment College
 Area of Interest: Operations, Accounting

Jannatul Maoua Joba  Student of BBA 3rd Year, Department of Management, Bangladesh
University of Professionals.
 Former education: Rafikul Islam Girls College
 Area of interest: Management, Operations

V. Production Plan:

As our company is a service-oriented business, we will not have any physical product. So, no
manufacturing process or physical plant is needed, but to render the service we will need some
equipment.

A. Machinery and equipment:

The equipment which we’ll need is the followings:

 Modified motorbikes: Specially designed motorbikes to serve as the ambulances. We will ask the
Bangladeshi companies at first to make the bike ambulances according to our requirements. If they
agree, we will directly deal with them. In case, they refuse or fail to make the bikes with
modification, then we will import the modified motorbikes through them.
 Stretchers and foldable hoods: These will be mounted with the motorbikes on the side and will be
used to carry the patient.
 First aid kits: To treat patient on the spot. Some other equipment, such as LED flasher lights, sirens,
oxygen cylinders will also be used.

B. Names of suppliers of raw materials: Hero, Yamaha, Honda etcetera are the companies which
are currently producing motorcycle ambulances globally. We are going to ask the Bangladeshi
companies at first to make the bike ambulances according to our requirements. If they agree, we will
directly deal with them. In case, they refuse or fail to make the bikes with modification, then we will
import the modified motorbikes through the official motorcycle dealers of Hero, Yamaha or Honda.

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VI. Operations Plan:
A. Description of company’s operations:

We have decided to render the best possible service to our clients. The following content is all about how
we are going to do this:

 Legal Formalities: We have set up our business according to the Partnership Act of 1932. We
have made a written agreement which abides by the Partnership Act. Now we are going to register
our business in the Registrar of Joint Stock Companies and Firm of Bangladesh. It’s not
compulsory to register. Though we have decided to register to obtain the rights which are denied to
an unregistered firm.

 Field Workers: As mentioned before, we will hire 6 people trained in driving. They will serve as
the field workers. We will get them trained in giving on the spot first aid and some basic treatments.
They will also be trained in transporting a patient properly to the hospital. They will receive salary
on monthly basis.
 App Based Ambulance Service: An application will be developed through which the patient will be
able to reach out to us within minutes. A hotline will also be available.
 GPS Tracker: When a person uses the app, the nearest biker available would be notified. The biker
will reach there as soon as possible. After reaching there, the person would be given first aid and
then transported to the nearest hospital if needed.
 Toll free number: In case of phone call, the process is also same. The nearest available biker would
be notified, so that the customers get quick service.

We are charging certain amounts according to our pricing strategy from the patient for on the spot
service or transportation to the hospital. This is the basis of our profit.

B. Flow of orders for services:

Orders for services will be maintained through app and phone call.

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 C. Technology Utilization:

The residents of Dhaka city are more or less familiar with smart a phone, that’s why we have chosen this
app-based service. Through app, they will be able to save time and get help within minutes. We will also
use the modified bikes to serve as ambulance, which will be done using some advanced technology.
Thus, we are going to utilize technology in our business.

VII. Marketing Plan:

A marketing plan is an operational document that outlines an advertising strategy that an organization will
implement to generate leads and reach its target market.

Pricing: 

Pricing is something that determines the value of a producer will get in exchange of goods and services.
The pricing strategy of our "Emergency Bike Ambulance Service" is what amount we are going to charge
in exchange of our services. We have segmented our service into 3 categories. Our pricing strategies are:

 First aid service:

It includes minor cuts, scrapers or burn. The bike ambulance will have portable oxygen cylinder, first aid
kits, dressing materials, air splints, GPS and communication device and among others.    For this type of
service we will charge from TK (100-150). 

 Broken issue:

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It includes severe type of health issue like respiration, sudden cardiac arrest and multi traumatised
patients and severe accident etc. For these we will charge from TK (200-250).

 Emergency issue:
In this case, if needed, we will carry them to the nearest hospital. For these we will charge TK (300-350).

Name of Service Charge of service

First aid service TK (100-150)

Broken issue service TK (200-250)

Emergency service TK (300-350)

Pregnancy service 20% discount in any kind of service

 Payment System:
The payment policy of our company is inclusive because we are aware that different customer prefers
different payment options. Our Payment options are:
 Payment with Cash
 Payment via BKash
 Payment via Rocket
 Payment via Nagad  
 Payment via Check

Our bank account will be available on our website and promotional materials. We have special offer for
pregnant women. We will charge 20% less for them in any type of service.                    

 Distribution: 
Distribution of our service included how we reach our services to our target customer. We are
dividing the whole Dhaka city into 6 segments where most accidents occur. The areas are Dhaka-
Mymensingh Road, Airport Road, Mirpur Road, Hatirjheel, Begum Rokeya Sharani, Pragati
Sharani etc. We have decided to provide direct service through our ambulance driver who is both
quacks.

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We will reach throughout our customers via

 Mobile application.  
 Toll free number

 Mobile Application:
We are trying to design the mobile application which is swift and efficient for the customers and our
ambulance can respond simultaneously. Our software's important feature is request ambulance,
symbolized ambulance, rating, fee type etc.             

 Toll Free Number: 

Using toll free number customers can call us from any type of phone. It is always free. We will give them
24/7 hours service. Through toll free number they can call upon ambulance and inform about the location
and accident.                   
To contact with us through mobile application need smart phone and internet connection. To contact with
us through offline media, we have arranged a toll free number. They will call us and we will try to reach
the spot within a very short time. Some key points of our distribution are:

 We are available in whole Dhaka city

 24/7 hours service
 Bridge Toll-free, no charge

 Promotion:
The marketing strategy of "Emergency Bike Ambulance Service Limited" is to make long term
personalized relationships with customers. We will try hard to ensure that we provide bike ambulance
services at affordable prices. Our resource personnel will be trained and equipped to provide excellent
bike ambulance Transportation services. To promote our bike ambulance service we will adopt following
approaches:

 We will give them free service for a certain period of time. 

 Introductory letters will be sent to residents, business owners, hospitals and corporate organisations in
and around Dhaka to introduce our business. 
 Advertisements of our business will be given in community based newspapers, local TV and local
radio stations. 

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 We will list our business on local directories. 
 Try to leverage on the internet and social media to flourish our business. 
 We will partake in direct marketing. 
 Engage in Word of Mouth marketing. 
 We will start business partnership with hospitals, government agencies and health insurance
companies. 
 We will take part in health care related exhibition. 
 We will give advertisement on both print and electronic media platform. 
 We will arrange sponsor pertinent to community health programs. 
 Promote our brand on social media platforms 
 Billboards will be placed in strategic location all around Dhaka. 
 Fliers and handbills will be distributed in target areas.     

 Control:                                                                          
We will control and monitor our 5 ambulance through our app and GPS tracking system. We will monitor
that whether ambulance will go to the accident spot within the shortest period of time or not. In our
mobile application, we have specialised feature named "Tracking Ambulance". Though this features, the
admin panel can track the ambulance location and details about that ambulance. In this way, admin panel
can monitor the overall activities.    
           
VIII. Organizational Plan:  
Organizational planning is the process of defining a company's reason for existing, setting goals aimed at
realizing full potential, and creating increasingly discrete tasks to meet those goals. 

 Form of Ownership :
"Emergency Bike Ambulance Service Limited" is a partnership firm, which is registered under the
partnership act of (ACT NO. IX OF 1932), consisting of 6 partners. Now they are contributing capital,
skills and time as per the Partnership deed.          

 Identification of partners:
Our Partnership firm has 5 members. The designation of our member is given below:

Name Designation

Md. Abdullah Al  Chief  Executive Officer 

Nasim Address: Dhaka Cantonment
Email: abdullahnasim178@gmail.com
Phone no: 01876904616
Ishrat Jahan Jui  Human Resource Manager 
Address: Mirpur Cantonment
Email: ishratjui77@gmail.com
Phone no:01769327617
Moneza Mustary  Manager 
Sumona Address: Savar,Dhaka

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 Email: monizadhk@gmail.com
Phone no: 01908549733   
Thouhidul Hasan  Area Manager 
Rafi
Address: Kishoreganj district 
Email: thouhidulrafi@gmail.com   
Phone no: 01786413469
Jannatul Maoua  Accountant
Joba Address: Razia Mention,32/2 Mirpur 12, Dhaka. 
Email: jannatjoba@gmail.com  
Phone no :01686190974

Authority of principle:

Name Amount of Principle  (LAKH TK)

Md. Abdullah Al Nasim TK1,00,000/=

Ishrat Jahan Jui TK 1,00,000/=

Moneza Mustary Sumona TK 1,00,000/=

Thouhidul Hasan Rafi TK 1,00,000/=

Jannatul Maoua Joba TK 1,00,000/=

Management Team Backgrounds:

 Md. Abdullah Al Nasim, CEO of "Emergency Bike Ambulance Service Limited", is a 3rd year
student of Management Department at Bangladesh University of Professionals. He passed his SSC
and HSC both from BAF Shaheen College. He is engaged with some famous clubs of his University.

 Ishrat Jahan Jui, HR manager of "Emergency Bike Ambulance Service Limited", is a student of
Management Department, Bangladesh University of Professionals. She passed her SSC exam from
Jashore cantonment High school and HSC from Jashore Cantonment College. She is from satkhira . at
Her responsibility is to oversee the smooth running of HR and administrative tasks for the
organisation. 

 Moneza Mustary Sumona, a former student of Savar Cantonment Public School and College, and
Zirabo Cantonment Public School and College, Savar, Dhaka. Currently she is studying in

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 Management department at Bangladesh University of Professionals. She is the manager in
“Emergency Bike Ambulance Service Limited". She is hoping that her bike ambulance project
become a great contribution to the medical field of her country. 

 Thouhidul Hasan Rafi, is from Kishoreganj. He is a student of Management Department,

Bangladesh University of Professionals. He passed his SSC exam from Kishoreganj Govt.Boys’
High School and HSC exam from Adamjee Cantonment College. He is engaged with some famous
clubs of his University. Now, He is a Area Manager in "Emergency Bike Ambulance Service
Limited who enjoys complex challenges and feel extremely thrilled while working for his country,
found bike ambulance is very worthy.        

 Jannatul Maoua Joba, is a 3rd year Management student at Bangladesh University of Professionals.
She passed her SSC exam from NKM high school and Homes College and HSC exam from Rafikul
Islam Girls College .She is responsible for preparing financial reports, budgets and financial
statement for the organisation. Her responsibility is also to manage external research and coordinate
all the internal sources of information to retain the organisation best customers and attract new ones.

Roles and responsibilities of member of the organization:

 Chief Executive Officer:

 Making decision about price fixing and signing business deal. 

 Direction for the business is being provided.   
 CEO creates, communicates and implements organisations vision, mission and other
direction.      
 Checks and documents on behalf of the company are signed by Chief Executive Officer.
 Assess the prosperity of the organisation. 

 Human Resource Manager: 

 Accountable for supervision the smooth running of HR and administrative tasks for the
organization. 
 Responsible for designing job description with KPI to drive performance management for
clients. 
 Responsible for defining job positions for recruitment and managing interviewing process. 
 Monitoring the smooth running of daily office activities. 
 Arranging travel, meetings and appointments. 
 Accountable for training, evaluation and assessment of employees. 

 Area Manager:
 Responsible for promoting the company's existing brands and introducing new products to the
market. 
 New sales plan and advertisement is being implemented. 
 Accountable for handling business research and developing materials opportunities and planning
and implementing new sales plans. 

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  Accountable for overseeing implementation, advocate for the customer’s needs, and communicate
with clients. 
 Describes winning proposal documents, negotiate fees and rates in line with organisation policy. 
 To meet and surpass agreed targets, marketing manager empowers and motivates the sales team. 

 Accountant:
 Accountable for making financial reports, financial statements and budgets for the organisation. 
 Accountant is responsible for financial forecasting and risk analysis. 
 All financial transactions are handled by accountant for the organisation. 
 Accountable for administering payrolls. 
 Cash management, general leader accounting and financial reporting are performed by
accountant. 
 Developing and managing financial systems and policies. 
 Performs as internal auditor for the organisation.                                                                                   

VIII. Financial Plan:  

A. Assumption:
1. Our business is partnership business.
2. 5 partners provide equal capital.
3. We calculate 3years income statement and balance sheet.
4. We assume number of customer (patient) that may be vary year to year.
5. We increase our service price in 3rd year when our service may be known to the customer.
6. We pay salary to the employee at 8000 taka.
7. We purchase 5 bike ambulances. Per bike ambulance cost is 110000 and its life time will be 15
years.
8. We make agreement for office room per month 10000 for 10 years with owners
B. Pro forma income statement:

Income statement is that financial statement of a company that shows the company’s revenue and
expenses during a particular period. It indicates how the company transform the revenue into the net
income or net profit. Our company Emergency Bike Ambulance Service Ltd also transfer its revenue
into net profit. Here profit indicates subtract expenses from revenue.

 Revenue:

As we provide services to patient so our main income source is revenue from billing patient, subsidies,
others revenue.4 types of service we provide

1. First aid service

2. Broken issue service
3. Emergency service
4. Pregnant women (carry to hospital).
Here we follow cash basis accounting rule.

 Expenses:

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The costs need to pay for earning revenue. Such as employee’s salary, depreciation cost, bank interest,
parking cost and others. These costs are variable cost. It may be differed from one month to another such
as maintenance cost and one year to another.

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Calculate growth rate:

 In 2020 net loss is 38000 taka

 In 2021 net profit is 4000 taka
 In 2022 net profit is 11400

Growth rate = (Revenue year 2021 – Revenue year 2020) / Revenue year 2020

= {4000 – (- 38000)} / (- 38000) *100

= - 110.53

Growth rate = {23800 – (-38000)} / (-38000) * 100

= -162.63

Growth rate from 2020 to 2022 is = {- 110.53 – (-162.63)}

= 52.10%

C. Cash flow projection:

Cash flow is an account that shows how much cash we earn and how much cash use for business
operation. Cash receive and cash paid happened in three ways-

1. Operational cash flow:

2. Financial cash flow:
3. Investment cash flow

D. Pro forma balance sheet:

Balance sheet is a financial statement that shows an organization’s total assets and total liability and
owner equity. Here total assets equals to total liability and owner equity.

 Assets: An asset is a resource that have economic value and that will provide future benefit. Assets
are two types one is fixed asset and another is current assets. Current assets are cash, bank balance,
account receivable etc. Fixed assets are building, equipment, plant, property that allow with
applicable depreciation.

 Liabilities and equity: This account represent that organization is liable for something. Such as
account payable, line of credit, bank loan etc. And owners’ equity is that part which is provided by
the owners.

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E. Break-even analysis:

It indicates a point where total income is equals to total cost. At the break-even point there is no profit and
no loss.

Here,

BEP= Break-even point

S= Sales

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VC= Variable cost

FC= Fixed cost

CM= Contribution margin

Break-even point = Fixed cost / contribution margin ratio

Contribution margin ratio = (Total sales – Variable cost)/ sales * 100

For 2020:

BEP = 700000 / {(888000 – 140000)/888000}*100

= 831057

For 2021: BEP= 700000/ {(930000- 140000)/ 930000}*100

=824111

For 2022: BEP= 700000/ {(979800- 170000)/ 979800}*100

= 846945

According this calculation, we can conclude that we cannot receive the break-even point.

F. Source and application of fund:

Source:

We collect our capital in two ways

 Owners’ equity: 5 partners provide equal amount of capital. Per person 100000 tk. So total owners’
equity is 500000 tk.
 Bank loan: We collect 500000 taka loan with 9% interest from Sonali Bank.
Application:

1. Purchase 5 Bike Ambulance and per ambulance cost is 110000 so total costs is 550000 tk.
2. Purchase EBA apps at 40000tk that helps us to connect with our customer.
3. And others amount will use when don’t pay operating cost such as in 2020.

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IX. Conclusion:
According to the business plan, it could be concluded that emergency bike ambulances are effective
rescue vehicles to reduce response time for emergency service missions in crowded cities with heavy
traffic, especially round the clock at peak traffic hours. This could be an advantage in terms of reducing
costs imposed on emergency centers, ambulances readiness to go for more necessary missions, and
preventing crowded emergency department in hospitals; however, in term of patients refusing hospital
transport, nothing has been reported yet, and its causes and outcomes should be investigated further in the
future studies. It should be highlighted that the advantages of bike ambulances are not only restricted to
reducing response time and costs but also can manage events better before the arrival of ambulances.
Regarding the large number of refusals for hospital transport, it is recommended that bike ambulances
should be enhanced both qualitatively and quantitatively. It is also suggested that citizen should learn how
to perform first-aid procedures and distinguish necessary situations requiring ambulance requests. It is
also suggested that ambulances should be used more often for traffic accidents and bike ambulances for
other cases, including weakness.

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X. References:
1. Ebarhimian A, Saedin H, Jamshidi-Orak R. Exploration of Internal Emergency Predictors to Determine

the Instrument in Pre-Hospital Environments: Iran University of Medical Sciences. School of

Health Management and Information Sciences. 2014 

2. Khankeh H-R, Saberiniya A, Nakhaei M, Khorasani -Zavareh D, Ardalan A, akbari Y, et al. National

Health Assessment Tools in Emergencies and Disasters. Tehran, University of Welfare and

Rehabilitation Sciences, Arshia publishers. (2nd ed) 2016:24. 

3. Abolghasem Gorji HA, Shahidi Sadeghi N. Relationship between pre-hospital services to patients with

acute myocardial infarction and their hospital length of stay in Hazrat Rasool Hospital: 2009. J

Health Adm. 2013;15:7–17. 

4. Lee LL, Yeung KL, Lo WY, Lau YS, Tang SY, Chan JT, et al. Evaluation of a simplified therapeutic

intervention scoring system (TISS-28) and the modified early warning score (MEWS) in

predicting physiological deterioration during inter-facility transport. Resuscitation. 2008;76:47–

51. 

5. Keskinoglu P, Sofuoglu T, Ozmen O, Gündüz M, Ozkan M. Older people's use of pre-hospital

emergency medical services in Izmir, Turkey. Arch Gerontol Geriatr. 2010;50:356–60. 

6. Thang ND, Karlson BW, Bergman B, Santos M, Karlsson T, Bengtson A, et al. Characteristics of and

outcome for patients with chest pain in relation to transport by the emergency medical services in

a 20-year perspective. Am J Emerg Med. 2012;30:1788–95. 

7. Ong ME, Cho J, Ma MH, Tanaka H, Nishiuchi T, Alsakaf O, et al. Comparison of EMS systems in the

pan – Asian resuscitation outcomes study countries: Report from a literature review and

survey. Resuscitation. 2012;83(Suppl 1):e29. 

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8. Karlsten R, Elowsson P. Who calls for the ambulance: Implications for decision support. A descriptive

study from a Swedish dispatch Centre. Eur J Emerg Med. 2004;11:125–9. 

….……………….

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