DANA C. HACKLEY, PH.D.

99 Seneca Drive • Pittsburgh, PA 15228 • dhackley@gmail.com • 412-303-4110

__________ COMMUNICATIONS, MARKETING & MULTIMEDIA PROFESSIONAL_________

Developing key communications strategies • Designing impactful marketing collateral • Establishing

critical messaging for targeted audiences • Serving as corporate/firm spokesperson • Writing effective
press releases, articles, and blog posts • Producing digital elements, social media, and website content

Distinguished 15+-year career reflects leadership experience, consistent achievements,

and creative design skills. Proven strengths in media relations, corporate communications,
and legal marketing. Adept at project management and crafting brand awareness.

Qualifications Summary

Communications Strategic Planning • Graphic Design • Desktop Publishing • Social Media

Management • Video Editing • Digital Metric Analysis • Website Design • Copywriting • Event Planning

_________ ___________________CAREER HIGHLIGHTS ___________________________

• Planned the Resilient Pittsburgh strategic plan release panel discussion and celebratory
reception for the city’s mayoral office.
• Oversaw a team to become a finalist for the ABC television series Battlebots.
• Developed the Avonworth School District mobile app, one of the first in the region for a K-12
school district.
• Produced live news coverage from Baghdad, Kirkuk, Irbil, Mosul, and Basra, Iraq.

_________ ____________________CAREER HISTORY _____________________________

JACKSON KELLY PLLC, Pittsburgh, PA June 2019-Present

Legal Marketing and Client Development Public Relations Specialist

Create, manage, and execute the firm’s communications strategy across multiple office
locations. Jackson Kelly PLLC has more than 160 attorneys located in ten offices across
Colorado, Indiana, Kentucky, Ohio, Pennsylvania, West Virginia, and the District of Columbia.
Duties include:

• Write and disseminate press releases and media advisories.

• Design all advertisements and marketing collateral in both print and digital mediums including
anniversary logos.
• Write, design, and disseminate all internal and external messages including emails, newsletters,
videos, and official Firm Managing Member statements.
• Assist in crisis communications and strategic planning.
• Update firm website and manage all social media content, SEO, and corresponding analytics
including obtain Advanced Google Analytics certification.
• Schedule all attorney headshots as well as lead the new hire marketing onboarding
process.
• Work with outside vendors for strategic marketing initiatives as well as research
 gamification options.
• Plan events such as the Pittsburgh office open house and virtual holiday parties.
• Manage the virtual events and aspects of the summer associate program.
• Attend legal marketing webinars and research programs such as the Mansfield Project to assist
in RFPs as well as remain knowledgeable of the latest legal marketing trends.
• Meet twice a week with the Marketing and Client Development group.

LEGAL MARKETING ASSOCIATION, Chicago, IL January 2021-Present

Board of Directors Member at Large for the Northeast Region

The LMA Northeast Region provides continuing education and professional development to its members
and provides forums to share ideas and experiences among its members and others involved in legal
services marketing. The region includes Connecticut, Delaware, Maine, Massachusetts, New Hampshire,
New Jersey, New York, Pennsylvania, Puerto Rico, Rhode Island, Vermont and the Virgin Islands. Serve as
the Communications co-chair with duties that include:

• Review and approve regional communications.

• Collaborate with Local Steering Committee communication leads.
• Update the region’s website.
• Maintain the region’s mailing list.
• Coordinate preparation and distribution of the regional newsletter.
• Manage applicable social media platforms.
• Meet monthly with legal marketing leaders.

INSTRUCTIONAL CONNECTIONS, LLC, Dallas, TX 2017-Present

Academic Coach

Provide high quality instructional support services to colleges and universities that offer online
courses and degree programs in the form of an online coach or teaching assistant. Duties
include:

• Serve as liaison between university faculty of record and students within the assigned
online course.
• Be the student's initial point of contact, grade assignments, moderate discussions, and
ensure students have the assistance they may need to complete the course.
• Utilize the Blackboard or Canvas LMS for communication and grading.

CHAMBER MUSIC PITTSBURGH, Pittsburgh, PA 2017-2019

Marketing, Program, and Accessibility Coordinator

Promote Chamber Music Pittsburgh through marketing materials as well as oversee the box
office and patron accessibility needs with duties including:

• Responsible for all marketing projects, media partnerships, and sponsorships.

 • Write and disseminate press releases and schedule resulting media interviews.
• Design all promotional collateral including print and digital mediums.
• Oversee social media content, planning, advertising, and analytics.
• Manage and update the organization’s website content.
• Track, report and thank all donors/donations.
• Manage the ticketing box office, patron requests, and staff including student
employees utilizing Salesforce, PatronManager, and ArtsPeople software.
• Manage all front-of-house operations for concert events including ticket and CD sales
as well as assisting patrons with disabilities.

MANCHESTER BIDWELL CORPORATION, Pittsburgh, PA 2016-2017

Communications Director

Responsible for the development and delivery of key communications initiatives that support
the strategic objectives of the organization, uphold its established brands, and promote the
mission of its affiliated organizations (Bidwell Training Center, Drew Mathieson Center, MCG
Jazz, MCG Youth & Arts, National Center for Arts and Technology).

• Creating and manage all websites.

• Managing all social media channels, analyze analytics, and SEO.
• Designing all print, digital, and online marketing materials.
• Writing press releases, media advisories, and serving as spokesperson for the
organization.
• Overseeing departmental budget and purchases.

NEW CENTURY CAREERS, Pittsburgh, PA 2015-2016

Communications and Relationship Specialist

Support the Southwestern Pennsylvania BotsIQ program and National Robotics League through
digital media and marketing communications, copy writing, and CRM database management. Key
responsibilities included:

• Maintaining website and social media.

• Creating print, digital, and online promotional material.
• Assisting with event management.
• Copyediting grant reports.

AVONWORTH SCHOOL DISTRICT, Pittsburgh, PA 2012-2015

Director of Communications and Public Relations

Serve as the district spokesperson as well as create all communications including:

• Planning, overseeing, and designing print, digital, and online collateral.

• Redesigning district and individual school websites.
• Creating news releases and coordinate news dissemination.
• Managing all internal and external communications.
• Overseeing social media for the district and individual schools.
• Creating and maintain district mobile app.
 • Managing crisis communications and assist in creation of emergency disaster plan.

NATIONAL AERONAUTICS AND SPACE ADMINISTRATION (NASA), Wheeling, WV 2011-2012

Media Event Assistant

Collaborate with the Center for Educational Technologies personnel as well as NASA researchers,
educators, astronauts, and Digital Learning Network customers. Contribute to multimedia
programming and K-12 curriculum for the DLiNfo Channel for on-air operations through:

• Editing of videos.
• Creating graphics.
• Producing live events.

WHEELING JESUIT UNIVERSITY, Wheeling, WV 2011-2012

Visiting Instructor

Teach Visual Design, Desktop Publishing, Intercultural Communication, and Public Relations Writing
courses.

ROBERT MORRIS UNIVERSITY, Moon Township, PA 2004-2011

Part-time Faculty (2009-2012)

Teach Journalism News Writing, Journalism Copy, Journalism Production, and Professional Writing
for all mediums including the corporate utilization of the web.

Student Print and Broadcast Media Advisor (2007-2009)

Oversee all student broadcast television programming for RMU-TV and print publication of the
student newspaper by:

• Advising editorial staff of both RMU-TV and The Sentry newspaper.

• Obtaining media credentials for local and national events.
• Managing the layout and production of the student newspaper/production of student
television programming.
• Supervising student advertising representatives and overseeing client billing.
• Managing the payroll of the student staff.
• Organize and supervise commencement video production.
• Produce and edit university videos.

Production Coordinator (2004-2007)

Oversee all student broadcast television programming for RMU-TV by:

• Assisting students with studio aspects of putting on a show and writing for the public.
• Accepting vendor bids and compiling technology research.
• Giving tours to prospective students.
• Assisting students with internships.
• Organizing and managing field coverage like commencement and athletic events.
• Managing work study payroll and budget.
POINT PARK UNIVERSITY, Pittsburgh, PA 2010-2011

Visiting Assistant Professor and Broadcaster in Residence

Teach courses in broadcast journalism, video production, online multimedia, and mass
communication. Assist in supervision of student multimedia program production, the student
television station, and student broadcast club.

HARRISBURG UNIVERSITY OF SCIENCE AND TECHNOLOGY, Harrisburg, PA 2010-2010

Adjunct Faculty

Teach Media Selection, Design, and Production within the Learning Technology Master of Science
program. The course focused on creating media for learning solutions and instructing middle and
high school teachers how to implement media into their curriculum.

INDIANA UNIVERSITY OF PA, Indiana, PA 2009-2010

Graduate Assistant

Assist the graduate school’s marketing efforts by:

• Modifying and updating the graduate school website including developing and creating a
landing page template for all departments to use.
• Shooting and editing videos for each graduate department.
• Creating a graduate school newsletter.
• Assisting with Google Analytics analysis.

SINCLAIR BROADCAST GROUP, Hunt Valley, MD 2002-2004

Weekday Evening Producer (2003-2004)

Producer for national weekday 11pm newscast.

Iraq Field Producer (2004)

Field Producer live reporting from Iraq which included:

• Travelling to Iraq with 4-person crew.
• Orchestrating interviews with Coalition Provisional Authority officials and military
personnel.
• Going on interviews with a correspondent throughout Iraq.
• Approving correspondent scripts.
• Coordinating script information with producers back in the U.S.

Associate Producer (2002-2003)

Associate Producer for national weekday/weekend national 10pm newscast.

WHAS-TV, Louisville, KY 2001-2002

Noon & Weekend Evening Producer (2001-2002)

Producer for local noon newscast and weekend 6pm and 11pm live newscast.
 Weekday Morning Producer (2001)

Producer for local morning, weekday newscast and weekend morning newscast.

_________ _____________________EDUCATION _____________________________

INDIANA UNIVERSITY OF PA, Indiana, PA 2009-2013

Ph.D. - Communications Media and Instructional Technology

ROBERT MORRIS UNIVERSITY, Moon Township, PA 2004-2006

M.S. - Communications and Information Systems

UNIVERSITY OF MARYLAND, College Park, MD 1996-2000

B.A. – Journalism

_________ __________________HONORS & AWARDS_____________________________

Pennsylvania School Boards Association 2014 Educational Publications Contest Award of Excellence for
district calendar and social media campaign, Pennsylvania School Boards Association 2014 Educational
Publications Contest Honorable Mention for website design and public relations handout, Pennsylvania
School Boards Association Award 2013 Educational Publications Contest Award of Excellence for video,
Pennsylvania School Boards Association Award 2013 Educational Publications Contest Honorable
Mention for district calendar and e-publication, NASA's Digital Learning Networks annual award for
outstanding distance learning service, Delta Epsilon Iota Academic Honor Society, John P. Murtha
Institute for Homeland Security scholarship winner; Winner of Thinking Worlds’ Serious Games
Challenge, Winner of the Videographer Award of Distinction in 2010 and 2011, Winner of Global
Green’s 2007 Green Your Routine video contest - Global Green was founded by Mikhail Gorbachev in
1993.

_________ ____________AFFILIATIONS & VOLUNTEER WORK______________________

International Legal Technology Association member and whitepaper contributor 2019-Present,

Allegheny Conference Strategic Communications Committee 2016-2017, Pittsburgh Opera Marketing
Committee 2016-Present, Mount Lebanon Community Relations Board (2014-2020), Mount Lebanon
Aqua Club Public Relations Chair (2015-2016), Public Relations Society of America 2012-2016, National
School Public Relations Association 2012-2015, Pennsylvania School Public Relations Association 2012-
2015, Broadcast Education Association 2010-2012, Women in Film and Media 2006-2010, Sigma Kappa
Sorority National Officer 2009-2018, Sigma Kappa Sorority Pittsburgh Alumnae Chapter 2004-Present
(served as President for one year and panhellenic representative for five years), Pittsburgh Alumnae
Panhellenic Association 2004-Present (served as benefit chairman for one year), Hadassah Women’s
Organization 2000-Present, Beth El Congregation of the South Hills 2004-Present (served as newsletter
editor for 3 years, taught religious school for two years, serve on the technology committee), Jewish
Federation of Greater Pittsburgh 2004-Present, Brookline Community Newsletter editor (2008-2010),
Military Affairs Coalition of Western PA website creator (2012), Head Huggers of Western PA founder
(2007-2008), University of Pittsburgh School of Law website creator (2006), Technostorks Documentary
business plan developer (2006).