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Exploring CSR and Financial Performance of Full-Service and Low-Cost Air Carriers
Exploring CSR and Financial Performance of Full-Service and Low-Cost Air Carriers
Exploring CSR and Financial Performance of Full-Service and Low-Cost Air Carriers
PII: S1544-6123(17)30177-0
DOI: 10.1016/j.frl.2017.05.005
Reference: FRL 709
Please cite this article as: Ann Shawing Yang , Suvd Baasandorj , Exploring CSR and finan-
cial performance of full-service and low-cost air carriers, Finance Research Letters (2017), doi:
10.1016/j.frl.2017.05.005
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carriers
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National Cheng Kung University
1, University Road, Tainan 701, Taiwan R.O.C.
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Email: pearl_1232@yahoo.com
ABSTRACT
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We analyze the influence of corporate social responsibility (CSR) toward the financial
performance of low-cost (LCC) and full-service air carriers (FSC). The fixed-effect
model of panel data analysis is applied for the study period from 2006 to 2015. FSCs
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improve financial performance via environmental and social CSR activities; compared
to LCCs via increased firm size and environmental CSR activities. Firm age significant
negatively influences LCCs, whereas leverage shows mixed significant influence
toward FSCs. CSR increases current and expected financial performances for FSCs and
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LCCs, respectively. FSCs and LCCs, with further environmental participation, could
increase CSR scores and enhance financial performance.
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1. Introduction
significantly influence stock prices and financial performance (Kim et al., 2013; von
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Arx and Ziegler, 2014). Companies participating in CSR activities not only increase
shareholder values but also preemptively signal company risk (Godfrey et al., 2009;
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Kim et al., 2014). CSR activities have significant positive influence on sales growth,
market share, and profit, leading to an overall significant positive effect on corporate
performance (Menguc and Ozanne, 2005; Barneet and Salomon, 2012). In particular,
significant positive increase in firm performance resulting in greater stock returns (von
Arx and Ziegler, 2014). Firms engaging in CSR activities are conservative and make
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2013). Moreover, older firms (characterized by a stable cash flow and profitability),
creates significant positive increase in CSR performance, where broader social issues
can be encountered to support long-term firm performance (Xu and Liu, 2017).
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Consequently, CSR activities not only build reputational capital but also increase
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public trust, causing positive market response toward improved financial performance
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(Fombrun et al., 2000; Robert and Dowling, 2002).
Despite the benefits of CSR activities, the aviation industry has minimal CSR
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participation (Tsai and Hsu, 2008; Seo et al., 2015). Less than 2.5% of firms in the air
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carrier industry participate in CSR activities (Waddock and Graves, 1997; El Ghoul et
al., 2011). Although CSR activity participation may decrease short-term financial
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performances of air carriers, CSR activities cause significant positive effects on the
overall financial performance of air carriers (Lee and Park, 2010; Lee et al., 2013). Air
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from operations and cash flows) participate more in CSR-related activities (Borghesi
et al., 2014). Low-cost carriers (LCCs) are generally perceived as firms with the least
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CSR’s significant positive correlation to stock returns and returns on assets, as well its
CSR activities (Nelling and Webb, 2009). Although greater corporate social
performance leads to higher firm value, for the transportation industry such
performance generally has a significant negative effect on firm stock prices and
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market-to-book ratios, thereby causing a decrease in corporate performance (Gregory
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et al., 2016).
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Using CSR data for the international aviation industry consisting of FSCs and
LCCs, we analyze the causal relationship between CSR activities and financial
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performance via fixed-effect panel data analysis. In this study, the international
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aviation industry includes the U.S., the U.K., Canada, Australia, Ireland, Germany,
France, China, Taiwan, Hong Kong, Malaysia, Singapore, and Thailand for both FSCs
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performance via Tobin’s Q. Strategic trading development for FSCs and LCCs are
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identified via causal relationship among CSR activities, financing activities, and firm
via Tobin’s Q. Moreover, with regard to FSCs, the use of leverage produces a
significant positive influence on expected financial performance. For both FSCs and
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via economic and social activities and leverage, LCCs improve financial performance
via greater firm size and economic activities. LCCs are also significantly negatively
2. CSR theories
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Corporations frequently engage in CSR or irresponsibility via positive theory
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approach, where limiting corporate irresponsibility outweighs the importance of
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progressive development of responsible corporate actions (Windsor, 2013).
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negative actions exogenous to the firm, including reputation development or legal
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action for specific firms (Godfrey et al., 2008). Based on theory of the firm
perspective, an individual CSR task is carried out relevant to: 1) specific industry
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requirements of firms and stakeholder demands and expectations (Brown and Forster,
2013). Thus, passenger airlines and heavy industrial industries may focus more on
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influenced by firm size, through which a firm’s financial status and ownership
3. Method
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We collect complete statistical data from the Thomson Reuters ASSET4 ESG
database. Following Seo et al. (2015), we utilize unbalanced panel data to provide a
sample representation of the international aviation industry. We divide air carriers into
full panel, full-service carrier panel, and low-cost carrier panel. Each panel contains
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analyses related to CSR, environmental performance, and social performance
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categories. We refer to Lu et al. (2015) in selecting full-service air carriers and
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low-cost carriers. A total of 16 airlines1 (11 full-service carriers and five low-cost
carriers) are selected with 130 firm-year observations within the study period from
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2006 to 2015. (See Table 1 for the list of air carriers.)
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Insert Table 1 about here
3.2. Variables
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are adopted for financial performance analysis (see Alexander and Buchholz, 1978;
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Waddock and Graves, 1997; Hilman and Keim, 2001). Accounting-based measures
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accordance with Chung and Pruitt (1994), Seo et al. (2015), and Ding et al. (2016), we
adopt Tobin’s Q for the analysis of the relationship between corporate social
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Tobin’s Q of a firm.
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In this study, the 11 FSCs include: Delta Air Lines (USA), American Air Lines (USA), Quanta
Airways (Australia), Singapore Airlines (Singapore), Thai Airways International (Thailand), EVA Air
Corp. (Taiwan), China Airlines (Taiwan), Cathay Pacific (Hong Kong), Deutsche Lufthansa (Germany),
Air France – KLM (France), and China Southern Airlines (China). The five LCCs include SouthWest
Airlines (USA), Air Asia Berhad (Malaysia), Easy Jet (UK), Ryan Air (Ireland), and West Jet (Canada).
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stock of firm i; Debti denotes short-term liabilities and net of short-term assets, plus
the value of the long-term debts of firm i; and TAi signifies the total assets of firm i.
We also refer to Guenster et al. (2011) and Roberts and Dowling (2002) in
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performance and profitability toward corporate social performance. Equation 2
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presents the ROA calculation formula, where net profit is divided by total assets:
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ROA = . (2)
3.2.1. CSR
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In accordance with Ding et al. (2016), Seo et al. (2015), Kim et al. (2014), and
Tsai and Hsu (2008) we select CSR scores to identify the causal effect toward
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financial performance. The CSR score includes the overall scores on CSR,
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participation from airlines, China Airlines is regarded as the top Taiwanese company
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and Hsu, 2008). China Southern Airlines is also one of the best performing airlines in
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China in relation to CSR activities as a state-controlled local airline with large size,
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Following Kim et al. (2014), Chen and Gavious (2015), Seo et al. (2015), and
Ding et al. (2016), we select firm size to identify the causal effect toward financial
performance. Despite the significant positive influence of firm size toward CSR
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participation (Kim et al., 2014), LCCs may observe significant negative influence of
firm size toward financial performance (Seo et al., 2015). For the majority of firms,
however, firm size causes a significant positive increase in corporate profit (Roberts
3.2.3. Leverage
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In line with Kim et al. (2014), Seo et al. (2015), Chen and Gavious (2015), and
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Ding et al. (2016), we use debt ratio to represent a firm’s financial leverage. Leverage
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is defined as the ratio of total liabilities over total assets. While leverage generates an
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(Seo et al., 2015), it produces a significant negative influence on financial
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performance at the industry level (Kim et al., 2014).
3.2.4. Profitability
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Following Roberts and Dowling (2002), Kim and Li (2014), Seo et al. (2015),
and Ding et al. (2016), we choose ROA measurement as the proxy for profitability.
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ROA is used as a control variable to identify the association between CSR and the
In accordance with Saeidi et al. (2015), we utilize a firm’s age to identify the
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We refer to Seo et al. (2015) and Lee et al. (2013) in applying panel data analysis
via variance component model to determine the fixed- or random-effect models for
analysis. We analyze the relationship between CSR and current financial performance
, (3)
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where represents corporate financial performance of firm i at time t;
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signifies CSR measured by the sum of environmental and social scores of firm i at
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time t (the sub-panel variable for CSR also includes Envit, which denotes the overall
environmental performance score of firm i at time t; and Socit means the overall social
time t; represents the age of the firm i at time t; and signify error
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follows:
, (4)
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represents CSR measured by the sum of environmental and social scores of firm i at
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time t (a sub-panel variable for CSR also includes Envit signifying the overall
environmental performance score of firm i at time t, while Socit represents the overall
firm i at time t; represents the ratio of total liabilities over the total asset of firm
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the age of the firm i at time t; and represent error terms of firm i at time t.
4. Results
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panel (FSC), and low-cost carrier panel (LCC). The ROA for LCCs is triple of that for
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FSCs, and they also possess greater Tobin’s Q than FSCs. However, FSCs participate
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more in CSR, environmental, and social activities than either LCCs or the entire
aviation industry. While all panels indicate similar firm sizes, FSCs utilize more
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leverages than LCCs. LCCs are also younger in firm age than FSCs.
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Table 3 shows the correlation matrix of variables for the ROA panel (Part 1) and
Tobin’s Q panels (Part 2). All absolute values of correlations for both panels are under
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presents the variance inflation factors (VIF) of variables. All the VIF values are lower
Table 5 shows the panel data regression for ROA including the full panel, and the
FSC and LCC panels for these categories: CSR, environment performance, and social
performance. The Hausman test indicates significant results for all sub-panels.
Moreover, a fixed-effect model is conducted. From the CSR category, results show
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that CSR has a significant positive influence on ROA in the full panel and the FSC
panel. In particular, the FSC panel indicates double the significant positive influence
of CSR than in the full panel, as their coefficient values are at 10.343 and 5.308,
respectively. However, the LCC panel suggests that CSR has insignificant influence
toward ROA. In contrast, SIZE has a significant positive influence on ROA, where
LCCs indicate twice the influence of SIZE than in FSCs (coefficient values are at
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4.416 and 2.598, respectively). In full panel, SIZE also has significant positive
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influence on ROA. LEV has a significant negative influence on ROA for the full and
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FSC panels with coefficient values at -18.642 and -17.980, respectively. However,
AGE shows insignificant negative influence on ROA across all three panels. For both
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environmental performance and social performance categories, FSCs have a
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significant positive influence on ROA. Moreover, LCCs indicate greater significant
positive influence toward ROA than FSCs. In contrast, FSCs have a significant
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From full-service and low-cost carriers, AGE exerts insignificant negative influence
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toward ROA. Overall, full panel and FSCs cause a significant positive increase in
ROA via CSR activities, environmental performance, social performance, and size.
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However, leverage causes a significant negative decrease in ROA for full panel and
FSCs. In contrast, LCCs generate a significant positive increase in ROA via size. Age
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Table 6 shows panel data regression for Tobin’s q panel consisting of full panel,
FSC panel, and LCC panel for these categories: CSR, environmental performance, and
social performance. The Hausman test indicates significant results for all sub-panels.
A fixed-effect model is also conducted. In the CSR category, CSR activities from
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Q. In contrast, SIZE, LEV, and ROA have significant positive influence on Tobin’s Q.
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In particular, FSCs show significant positive influences of size, leverage, and ROA
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toward Tobin’s Q. LCCs indicate significant positive influence of size toward Tobin’s
Q. However, AGE has a significant negative influence on Tobin’s Q for FSCs and
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LCCs. From both environmental performance and social performance categories,
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FSCs indicate significant positive influence toward Tobin’s Q via environmental and
social activity participations. Both FSCs and LCCs have significant positive and
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significant negative influence on Tobin’s Q via size and leverage, respectively. Age
shows insignificant negative influence toward Tobin’s Q. Overall, the full-panel and
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FSCs cause a significant positive increase in Tobin’s Q via size, leverage, and ROA.
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performance and size. However, age causes a significant negative decrease in Tobin’s
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Q for FSCs and LCCs in all categories. LCCs suffer greater negative influences than
5. Conclusion
full-service and low-cost air carriers via three categories: CSR, environmental
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panel data analysis with ROA and Tobin’s Q indicating firm performance. We
performance (via ROA) and market future expectation (via Tobin’s Q). We identified
the causal relationship between CSR activities and financial performance. Strategic
financial performance management strategies are identified for FSCs and LCCs,
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accordingly.
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FSCs have a significant positive influence on ROA via CSR, environmental
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performance, and social performance activities. In particular, CSR activities indicate
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performance and social performance. This finding corresponds to Kim et al. (2014),
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Seo et al. (2015), and Tsai and Hsu (2008) with regard to CSR performance increasing
toward ROA via firm size than FSCs, as well as insignificant influence arising from
CSR-related activities. This result differs from Seo et al. (2015) for LCCs on firm size
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has a significant negative influence on FSCs and full panel for firm performance via
ROA. This finding corresponds to Kim et al. (2014) regarding leverage creating a
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from Tsai and Hsu (2008) and Wang et al. (2015) which suggest that FSCs increase
increase and decrease Tobin’s Q via CSR, environmental performance, and social
performance. Firm size also has greater significant positive influence toward Tobin’s
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Q for LCCs than FSCs in the CSR, environmental performance, and social
performance categories. This result corresponds to Kim et al. (2014) and Robert and
causes a significant positive increase in Tobin’s Q for FSCs, followed by ROA. This
outcome differs from Kim et al. (2014) and Seo et al. (2015) on the significant
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negative influence on LCCs more than on FSCs for expected firm performance via
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Tobin’s Q.
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Thus, for current firm performance via ROA, FSCs generally outperform LCCs
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by focusing on firm size. For expected firm performance via Tobin’s Q, the
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environmental performance and firm size of LCCs outperform those of FSCs. FSCs
Our academic contribution lies in applying the fixed-effect model for panel data
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analysis of both FSCs and LCCs. With the investigation of CSR-related activities, we
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also incorporated the influences of firm size, leverage, and age toward firm
relation to current and future expected financial performance (Barneet and Salomon,
2012). However, the use of leverage and firm age exert significantly negative
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influence on FSCs and LCCs, respectively. Moreover, LCCs can significantly improve
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in-depth analysis on LCCs can be performed and compared with FSCs. Extended
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research can provide further insights on achieving financial performance via CSR
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activities.
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Table 1
Full service carriers and low-cost carriers – international aviation industry.
Business Model Company Country Years of Data
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American Air Lines USA 2008-2015
Qantas Airways Australia 2006-2015
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Singapore Airlines Singapore 2006-2015
Thai Airways International Thailand 2010-2015
Full service
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air carrier EVA Air Corp Taiwan 2010-2014
China Airlines Taiwan 2010-2015
Cathay Pacific Hong Kong 2006-2014
Deutsche Lufthansa
Air France - KLM
China Southern Airlines
US Germany
France
China
2006-2015
2006-2015
2010-2015
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Table 2
Descriptive statistics.
Full panel ROA TOBQ CSR ENV SOC SIZE LEV AGE
Mean 3.559 1.187 4.067 4.053 4.049 15.436 0.708 3.033
Median 3.645 1.123 4.217 4.257 4.235 15.684 0.701 2.944
Maximum 24.17 2.138 4.551 4.549 4.566 17.519 1.339 4.330
Minimum -21.86 0.813 2.901 2.484 2.728 11.672 0.388 1.791
Std. Dev. 5.456 0.274 0.425 0.492 0.465 0.926 0.173 0.674
Skewness -0.443 1.492 -0.945 -1.382 -0.926 -0.721 0.966 0.388
Kurtosis 7.748 5.126 2.811 4.149 2.811 4.607 4.861 2.211
Jarque-Bera 126.420*** 72.797*** 19.570*** 48.535*** 18.807*** 25.269*** 39.022*** 6.646**
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Probability 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.036
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Full-service
ROA TOBQ CSR ENV SOC SIZE LEV AGE
carrier
Mean 2.134 1.100 4.201 4.219 4.151 15.433 0.751 3.203
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Median 1.94 1.069 4.297 4.313 4.314 15.701 0.725 3.091
Maximum 24.17 1.808 4.551 4.549 4.566 17.519 1.339 4.330
Minimum -21.86 0.813 3.162 2.541 2.728 11.672 0.388 1.945
Std. Dev.
Skewness
Kurtosis
5.698
-0.238
8.473
0.184
1.209
5.206
0.319
-1.244
3.776
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0.321
-2.040
9.828
0.442
-1.488
4.381
0.972
-0.939
5.091
0.194
0.451
3.871
0.644
0.355
2.145
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Jarque-Bera 109.416*** 38.875*** 24.640*** 229.415*** 39.036*** 28.663*** 5.705** 4.474
Probability 0.000 0.000 0.000 0.000 0.000 0.000 0.057 0.106
Low-cost
ROA TOBQ CSR ENV SOC SIZE LEV AGE
carrier
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Table 3
Correlation coefficients matrix – ROA panel and Tobin’s Q panel.
Part 1 ROA CSR ENV SOC SIZE LEV AGE
1
ROA
-0.166* 1
CSR
(0.060)
-0.119
ENV 1
(0.177)
-0.168* 1
SOC
(0.056)
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0.400*** 0.039 -0.004 0.075 1
SIZE
(0.000) (0.659) (0.963) (0.399)
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-0.438*** 0.281*** 0.209* 0.308*** -0.395*** 1
LEV
(0.000) (0.001) (0.017) (0.000) (0.000)
CR
-0.205** 0.424*** 0.380*** 0.392*** 0.299*** 0.431*** 1
AGE
(0.019) (0.000) (0.000) (0.000) (0.001) (0.000)
Part 2 TOBQ CSR ENV SOC SIZE LEV ROA AGE
TOBQ
CSR
1
-0.326*** 1
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(0.000)
-0.310***
ENV 1
(0.000)
-0.287*** 1
SOC
(0.000)
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Table 4
Variance inflation factors of variables.
Tobin’s Q
ROA Panel CSR SIZE LEV AGE CSR SIZE LEV ROA AGE
Panel
CSR Category 1.239 1.714 1.963 2.001 CSR Category 1.240 1.985 2.000 1.409 2.088
Envir.Category 1.191 1.773 1.955 2.045 Envir.Category 1.192 2.015 1.992 1.408 2.114
Social Category 1.221 1.753 2.013 1.900 Social Category 1.413 1.226 1.998 1.982 2.045
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Table 5
ROA results – CSR, environment, and social performance categories.
Panel I - Full Panel II-FSC Panel III-LCC
CSR category
coefficient t-statistics coefficient t-statistics coefficient t-statistics
Intercept -41.695*** -2.620 -46.576** -2.003 -55.241** -3.054
(0.010) (0.048) (0.004)
CSR 5.308*** 3.434 10.343*** 3.962 1.626 1.155
(0.000) (0.000) (0.256)
SIZE 2.996*** 3.788 2.598** 2.565 4.416*** 4.208
(0.000) (0.012) (0.000)
LEV -18.642** -2.312 -17.980* -1.766 -11.0850 -0.881
(0.022) (0.081) (0.384)
AGE -3.097 -1.196 -6.660 -1.555 -2.165 -0.886
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(0.234) (0.124) (0.381)
Obs. 130 87 43
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Adj.R2 0.464 0.411 0.434
F-Stats. 6.896*** 5.298*** 5.026***
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Durbin Watson 1.859 1.807 2.353
Hausman Test 0.000 (fixed effect) 0.000(fixed effects) 0.003 (fixed effect)
Environmental Panel I - Full Panel II-FSC Panel III-LCC
category coefficient t-statistics coefficient t-statistics coefficient t-statistics
Intercept
ENV
-39.025**
(0.011)
5.177***
(0.000)
-2.570
4.384 US
-41.154*
(0.060)
9.436***
(0.000)
-1.907
4.931
-53.856**
(0.004)
1.775
(0.113)
-3.046
1.625
AN
SIZE 2.832*** 3.684 2.356** 2.439 4.326*** 4.195
(0.000) (0.017) (0.000)
LEV -19.887** -2.539 -19.932** -2.062 -12.263 -0.995
(0.012) (0.042) (0.326)
AGE -2.652 -1.086 -5.594 -1.416 -2.049 -0.874
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ACCEPTED MANUSCRIPT
Table 6
Tobin’s Q results – CSR, environment, and social performance categories.
CSR category Panel I - Full Panel II-FSC Panel III-LCC
coefficient t-statistics coefficient t-statistics coefficient t-statistics
Intercept -3.779*** -5.649 -1.741** -3.070 -8.270*** -8.418
(0.000) (0.003) (0.000)
CSR -0.054 -0.825 -0.052 -0.769 0.086 1.253
(0.410) (0.443) (0.218)
SIZE 0.266*** 7.771 0.166*** 6.614 0.640*** 10.285
(0.000) (0.000) (0.000)
LEV 1.772*** 5.262 1.428*** 5.783 0.553 0.904
(0.000) (0.000) (0.372)
ROA 0.010** 2.633 0.008** 2.910 0.006 0.748
(0.009) (0.004) (0.459)
T
AGE -0.072 -0.679 -0.184* -1.788 -0.360** -3.027
(0.498) (0.078) (0.004)
IP
Obs. 130 87 43
Adj.R2 0.647 0.684 0.858
F-Stats. 12.872*** 13.427*** 29.287***
CR
Durbin Watson 1.171 1.990 1.566
Hausman Test 0.000(fixed effect) 0.002 (fixed effect) 0.003 (fixed effect)
Envir.Category coefficient t-statistics coefficient t-statistics coefficient t-statistics
Intercept -3.927*** -5.959 -1.799** -3.266 -8.338*** -8.876
ENV
SIZE
(0.000)
-0.005
(0.918)
0.269***
-0.102
7.840
US
(0.001)
0.036
(0.512)
0.167***
-0.657
6.674
(0.000)
0.112**
(0.043)
0.646***
2.098
10.796
AN
(0.000) (0.000) (0.000)
LEV 1.761*** 5.184 1.442*** 5.824 0.424 0.720
(0.000) (0.000) (0.476)
ROA 0.009** 2.339 0.008** 2.794 0.003 0.450
(0.021) (0.006) (0.655)
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