Evidencia 6: segmentation ¨describing potential clients¨

Karol Yulieth Hernandez Bautista

Tecnology in negociation internacional

Activity 3

2021
1. Resuelva en inglés las preguntas que se le presentan a continuación:
• Where do you usually buy your cleaning products?
- I buy my cleaning products at a local supermarket in the city I currently live in.

• Do you consider yourself as a neat person? Why?

- Yes, I like to work with my space in order and clean, this allows me to pamper
myself more and be more efficient, in addition, since I was little they have taught
me to be orderly.

• Do you feel satisfied with the cleaning products you buy? Why?
- In general, yes, they are not very demanding with these, but when it comes to
personal cleaning products I am more demanding and they preferred the best
quality products that the market offers me.

• What kind of cleaning product would you like it to be improved? Why?

- I actually have no idea what product I would like to see improved.

• Mention 5 cleaning product brands you consider as the best ones

- family products, ariel, colgate, clorox, imperial.

• Which are the most important aspects to be taken into account to choose a cleaning
product brand?
- first the product must comply with what it promises on its labels, second the
product must not have strong odors since I have allergies and it must be durable.

• Imagine you are promoting a new product. Describe it and write in ten lines the
reasons to convince your potential clients to buy your product.
- this time I'm going to promote a shampoo bar (solid)

Every day we women worry about our personal image, an important part of this is
our hair, which is worthy of the best products on the market, in addition, we see more
and more products but none of these completely satisfy our expectations, it is For this
reason, today I am going to show you the new star product of our ecolive brand, I
present you the new shampoo bar, it does not contain salts or silicones harmful to you
and the environment, this product was created in order to pamper our Clients and
protect the environment from waste, this product lasts more than three months and if
you take it right now we will add a conditioner of the same presentation, buy our
product and you will notice the difference.
2. Describa en inglés el tipo de población a la que pretende proyectar el producto o
servicio, de acuerdo con el país ya seleccionado.
 • This is product is aimed mainly at women of any age who want a change in their hair
and others who like the ecological side of the industry and the most natural products.

3. En base a la población descrita con anterioridad elabore una encuesta en inglés para
ser aplicada a esta población.

SURVEY
1. Name: ________________________________________

2. What products do you generally use to clean and care for your hair?
___________________________________________________________________
___________________________________________________________________

3. Are you satisfied with the care that these products give to your hair?

__ Yes. __No.

4. If your answer is NO, write why below

__________________________________________________________________

5. Did you know that some of the shampoo brands on the market use silicones, salts
and parabens, which are harmful to the hair??
__Yes. __No.

6. Are you interested in implementing ecology and plastic reduction in your life?
why?
___________________________________________________________________

7. Do you know if there may be men interested in using this new solid shampoo?

___________________________________________________________________

Se realizaron algunas encuestas a mujeres que presentan el perfil estipulado en el

punto 2 y estos fueron los resultados (español).