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Media Research Assignment
Media Research Assignment
The emergence of New OTT platforms has changed the TV-watching behavior of teenagers. It is
due to widespread use of internet and smart devices. The following research is about the
impact of Netflix on the phycology of teenagers. It also investigates the level of vulnerability of
Netflix on teenagers in shaping their values and mindsets. A planned questionnaire was created
to gather information from the sample of 100 participants (primarily teenagers). The survey
showed that the Netflix is increasingly popular among the teenagers. The results revealed that
Introduction
The research can be given as a physiological questionnaire made to learn more about how
Netflix’s visual content can affect the people's thinking process or overall judgments on various
controversial/Taboo topics. We can also explain this in a way if digital content has power of
human mind to change its perception to different things without the person even realizing he
has been propagandized/influenced, the person thinks of it as his genuine opinion on the topic.
Hence, to have a deeper and more personalized learning about all this this research was done
especially teenagers. The Psychology of Social Media, September 19, 2019. Moreover, the
other way this research will deal is that what effect does it has on the mindsets and attitude
of the teenagers.
Significance
The study will help individual (media persons, teachers and parents) to understand that the
exposure of infiltrated Netflix content can directly impact the Psychological conduct of
teenagers. Moreover it might help researchers to find the solutions of it in order to minimize
the negative impacts of it. It might take a similar OTT platform with filtered content for
millennials that can help them to learn and grow rather than being addictive.
In this modern day world Netflix and OTT platforms have replaced watching television. People
now see shows and movies on these streaming apps and even binge watch them and spend the
entire day seeing shows. After researching it is evident that the age group which is a big
consumer of Netflix is teenagers. (S. Umesh and Swarnali Bose, 2019) Teenagers are at home
most of the time and they need something to spend time and nowadays they binge watch. The
age in which these teenagers are, it’s a very vulnerable age. In this age you start to learn about
life, gain experiences, get to know about people, values, and ethics and also have a look of how
the world functions and how the society around you is. Thus, watching Netflix may affect
psychologically on teenagers and may shape their mentality in a different way. (Kam Kelson,
2017)
Not everything you watch on Netflix is positive and will bring goodness in you. Many things are
bad and can affect you mentally. Teenager binge watch Netflix so much that they start to live in
the world of Netflix and gets away from the reality. Shows causes harm to psychology of the
teenagers in many ways. Like on show Lucifer shows us how a Satan comes to earth and starts
to live as a human disobeying the God. This can’t be true in real life and when teenagers see
this they’re moral and religious values are affected. Two more shows promote false world in
teenager’s life they are 13 reasons why and Elite. Both of these shows portray college life in a
very fictional way that there are many competitions, relationships, nudity and all but in real
world college life is very strict and no such things are here. This causes depression, anxiety in
teenagers when they face this because they were far from reality and were living in a world of
fiction. Another topic; LGBT is also promoted in Netflix shows and movies which is not normal
or common in our society and not promoted or accepted too. But seeing this a teenager feels it
is natural and normal and his cultural and ethical values are changed and he starts to accept
things which is not allowed religiously or ethically. Flirting and touching in shows are shown for
entertainment purposes which results in teenagers practicing this here in real life and due to
which we see many harassment cases showing up because teenagers cannot differentiate that
Binge watching is also one of the main problems. People binge watch shows like they complete
entire shows in a day or two staying at home addicted to their mobile or TV screens. This thing
causes social isolations in teenagers and they become less confident and don’t talk to people
much. They don’t go out and don’t interact with people this makes them less social and in
future they find it hard to sustain and compete with the world as they are shy and they lack
Other studies have found negative effects including increased fatigue, mood disturbances, and
insomnia. Many of these studies show correlation, rather than causation and it’s easy to
imagine that someone who is already depressed or anxious might spend more time binge-
watching TV. However, there are also a number of reasons to believe that binge-watching may
Due to widespread use of internet the popularity of Netflix had rapidly increased among
teenagers. As a result, it has many psychological effects; Depression, Social Isolation, mood
swings etc. Therefore, stressing on the awareness of it is the central idea of this research.
Hypothesis:
Research Objectives:
To evaluate the impacts of Netflix and Binge watching on the phycology of teenagers.
Research Questions:
Sample:
Sample size:
We collected a survey on the impact of Netflix on the phycology of teenagers. We collected
100 responses for the research. The audience is primarily teenagers. As a result, we found
Sampling technique:
Convenient sampling
In this research paper, we used primary and secondary sources. Initially, we survey how
Netflix and Binge watching affects teenagers phycology. This survey included One Hun dred
participants. This research paper also used secondary sources, including the articles and
other research papers, which helped finding the relation between Netflix and phycology of
teenagers.
Findings:
Discussion and Analysis:
The results on the survey conducted on how Netflix affects the phycology of teenagers are
marveling. It found that 39/39.4% watch Netflix daily and 26/26.4% watch weekly. This
shows that Netflix addiction is increasing among teenagers. Besides, the highest percentage,
53/53% of teens are consuming the Netflix content regularly because of the content.
Following the last question 61/61% of the participants agrees that they accept cultural
representations projected through Netflix. The content can be sometimes very addictive and
depressing. Jeunesse: Young People, Texts, Cultures 6.1. As a result, survey found out that
most of the teens face social isolation 31/32.3% and 19/19.8% are victims of mood swings.
Also, the results also highlighted that even after facing consequences teens love binge
watching for long hours. Jeunesse: Young People, Texts, Cultures 6.1 However, the content
on Netflix is diverse and infiltrated. The users can easily access the content which should be
restricted. Moreover, this could be against the social and cultural values of a society. It was
surprising to see that 61/61.3% participant agreed that they accept cultural representations
projected through Netflix content. Also the largest share 52/52% believed that digital content
changed their desires and necessities. Although teen viewers may be agnostic about which
shows they stream, but they are picky about what programs they watch. Jeunesse: Young
People, Texts, Cultures. Another thing survey revealed that 78/78% participants said that they
use Netflix for entertainment. This should be taken into account that Netflix had completely
changed the way people looked the entertainment before. “It’s hard to believe that the
company, which allows subscribers to watch whatever they want, whenever they want, and
on nearly any device, is already nearly 20 years old.” How Netflix Changed Entertainment by
Wesley Baines. The features like VOD (Video on Demand) and original content had really
Conclusion
The research shows that Netflix being an addictive video on demand streaming platform, is
negatively affecting the phycology of teenagers; depression, Social Isolation, and mood swings
etc. Also the teens are very much imitated by the infiltrated contents they are exposed to.
Limitations
Like every research this also has its own limitations, one can be our own point of not including
the elder age groups in this because it would have been harder to get a conclusion.
Second can be wrong understanding of questions as it is a really delicate matter and the
were taken nor every confusion was answered about the research which means the actual
though process may differ a little than what an individual may have answered, slightly.
For a future research instead of giving out a questionnaire a focus group would be more better
as the people understanding the whole though behind this research would only participate and
would be more interested in giving their full opinions in detail instead of just ticking boxes
which would give us more accurate data to work with, though like all research this will have its
References
The_Netflix_Effect_Teens_Binge_Watching_and_On-Demand_Digital_Media_Trends
how-netflix-changed-entertainment.aspx
How does binge watching affect yours mental-health Published by the Centre for Research in
Binge-Watching: A Matter of Concern? - S. Umesh and Swarnali Bose, Indian J Psychol Med.
2019 Mar-Apr