Introduction:

Honda cars pakistan limited is a joint venture between honda motor company limited japan and
Atlas group of companies pakistan signed on 5 August 1993. Collaboration was the done of the
development of parts and system of manufacturers of honda cars in Pakistan. Pakistani and
japanese culture are blended exceptionally well to form a professional team of dedicated
specilist. HACPL keeping its promise to come up the customer expectation and to give them
money Worth.

Vision Statement:
“To be the first preference at every level of car lovers, and be the market leader.”

Mission Statement:
“A dynamic growth oriented company through excellence in quality, dedication to provide
greater fuel efficiency at competitive prices, and service ensuring attractive returns to equity
holders, rewarding associates according to their ability and performance, fostering a network of
engineers and researchers ensuing unique contribution to the development of the industry,
customer safety, satisfaction and protection of the environment by producing emission friendly
green products as a good corporate citizen fulfilling its social responsibilities in all respects.

TWOS MATRIX
The Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix is an important matching tool
that helps managers develop four types of strategies:
1. SO (strengths-opportunities) Strategies.
2. WO (weaknesses-opportunities) Strategies.
3. ST (strengths-threats) Strategies.
4. WT (weaknesses-threats) Strategies.
Following are the Honda Atlas’ important Strengths, Weaknesses, Opportunities and
Threats:

Strengths:
1. Brand image
2. Strong R&D
3. Timely new models
4. Advance technology/equipment
5. Customer loyalty
6. Smoother drive as compare to its competitors
7. Safety
8. Environment Friendly Cars

Weaknesses:
 1. Dealership Network
2. Costly Spare Parts
3. Limited Product Line
4. Shortage of Trained Technicians
5. High Cost of Production

Opportunities:
1. People’s awareness about Global Warming
2. Customer desire for hybrid and fuel efficient vehicles
3. Increase in technology in automobiles forces customers to return to dealer for service
4. Budget friendly & economy cars
5. Automobiles increasing

Threats:
1. WTO (World trade Order) opening local markets for global competition
2. Political instability
3. Energy crises
4. Depreciation of rupee against dollar
5. Increase in Petroleum and steel prices
6. Inflation
7. Declining quality of the infrastructure in the country.

ST strategies: Use a firm’s internal strengths to overcome external threats.

1. Utilize research and development to minimize the steel prices

2. Energy crises can be minimize through advance technology (by using more efficient
Plants & Equipment).

WT strategies: Defensive tactics aimed at reducing internal weaknesses and avoiding

environmental threats.

1. Rightsizing
2. Strict employee policies to contain overhead and unfavorable economic condition.

SO strategies: use firm strength to take advantage of external opportunities.

1. By using technology hybrid and fuel efficient vehicle can be manufactured.

 2. Through R&D global warming can be minimize and customer awareness program can be
conducted.

WO strategies: Improving internal weaknesses by taking advantage of external opportunities

1. Introducing new budget friendly small vehicles

2. Introduction of flexible fuel vehicle and going for product diversification.

BCG Matrix
It is the base on observation that the company unit can b classified into four categories based on
market growth and market share relative to the best competitors.

Parts of BCG matrix;

 Star
 Cash cow
 Questions marks
 Dogs

BCG Matrix Of Honda

Relative Market Share Cash Generation
High Low

Stars: Question Mark:

High market share and high market Low market share and High market growth
growth Doing well great opportunities. Don’t know what to do with opportunities
Honda Accord. decide weather to increase investment.
Honda Civic. Honda CBR.
Honda Amaze. Honda Pump25.

Cash Cows: Dogs:

High market share and low market Low market share and low market growth
growth. Doing well in no growth market Weak in market difficult to make profit.
with limited opportunities. Honda Jazz.
Honda Activa. Honda70.
Honda City.