Republic of the Philippines

CAVITE STATE UNIVERSITY – IMUS CAMPUS

Cavite Civic Center, LTO Compound, Palico IV, Imus City, Cavite
(7 (046) 471-66-07 / 436-6584

BMGT 30 – Strategic Management

Student Activity No. 001 Date: April 5, 2021

Student No. 101010101
Full Name Juan Dela Cruz_______ Rating __________

Title of Case Study: JOLLIBEE FOODS CORPORATION

I. Time Context - 2004

II. View Point - CEO
III. Central Problem - GLOBAL BRANDING
IV. Statement of Objectives
a. Must Objective - expansion in offshore operations
b. Want Objective 2000 food outlets across the globe
By the end of 2004
V. Areas of Considerations

strengths Opportunities
1. Top quick service food chain 1. there are established food
2. Publicly traded company service brands around the world
3. Huge amount of cash from sales that are available for acquisition
of stock in the stock market
4. 800 food stores across the
country
5. Outlets in the US, Brunei, UAE,
Kuwait, and Hong Kong
weaknesses Threats
1. Reception towards taste of JFC 1. Competition
food products abroad was a mixed
bag

VI. Strategy Formulation

a. S3 + O1 = Acquisition
b. S5 + O1 = Market Penetration
c. S3 + W1 = Product Development

VII. Alternative Courses of Actions (ACA)

1. Acquisition of established food service brands in current market abroad
Advantages:
a. Already established but foreign brand
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 b. Secured market
c. Ease of ownership legalities
d. Ideal locations
Disadvantages:
a. Capital intensive
2. Market Penetration (abroad)
Advantages:
a. Being able to serve larger market with corporate flagship brand.
b. The company will be able to establish its own identity.
Disadvantages:
a.
3. Product Development
Advantages:
a. Less costly
Disadvantages
b. Takes time to perfect the food formulation that will suit the taste of
the foreign market
c. Hit and miss scenario

VIII. Recommendation.
Based on the above alternatives, ACA No. 1 offers the most benefits if
implemented, thus it is recommended that the management implement it
effective immediately through the following Detailed Plan of Action.

IX. Detailed Plan of Action

Strategy: Acquisition of established food service brands

FUNCTIONAL PERSON BUDGET TIME FRAME EXPECTED

AREA INCHARGE OUTPUT
OPERATIONS VP Operations Operations 1 week Approved
Budget Strategic
Operation Plan
MARKETING VP Marketing Marketing 1 week Approved
Budget Strategic
Marketing Plan
FINANCE VP Finance Financial 1 week Approved
Budget Strategic
Financial Plan
HUMAN Admin Human 1 week Approved
RESOURCE Director Resource Strategic
Budget Organizational
Plan
BUSINESS President Consolidated 2 weeks Comprehensive
LEVEL Budget Strategic Plan

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