Mavey's Carideria Bplan 1

CONFIDENTIAL
Mavey’s Carinderia
Business Plan
January 2021
,
Table of Contents
Executive Summary.............................................................................................1
Summary............................................................................................................................................1
Management Team............................................................................................................................1
Products and Services.........................................................................................................................1
Customers..........................................................................................................................................1
Marketing and Sales...........................................................................................................................1
Financial Forecast...............................................................................................................................1
Required Funds...................................................................................................................................1
Company and Financing.......................................................................................2

Company Overview............................................................................................................................2
Management Team............................................................................................................................2
Required Funds...................................................................................................................................2
Exit Strategy........................................................................................................................................2
Mission Statement..............................................................................................................................2
Company History................................................................................................................................2
Locations and Facilities.......................................................................................................................2
Products and Services..........................................................................................3

Products and Services.........................................................................................................................3
Competitors........................................................................................................................................3
Sourcing and Fulfillment.....................................................................................................................3
Intellectual Property............................................................................................................................3
Future Products and Services.............................................................................................................3
Customers...........................................................................................................4
Market Overview................................................................................................................................4
Market Needs.....................................................................................................................................4
Market Trends....................................................................................................................................4
Key Customers.....................................................................................................................................4
CONFIDENTIAL - This document is strictly confidential and the information and ideas shared within the business plan are not to
be re-distributed, shared, or copied without written consent of the owner.
Marketing and Sales............................................................................................5

Overview............................................................................................................................................5
Positioning..........................................................................................................................................5
Pricing.................................................................................................................................................5
Promotion...........................................................................................................................................5
Strategy and Implementation..............................................................................6

Milestones..........................................................................................................................................6
SWOT Analysis....................................................................................................................................6
Competitive Edge...............................................................................................................................6
Strategic Alliances...............................................................................................................................6
Financial Plan......................................................................................................7
Sales Forecast.....................................................................................................................................7
Personnel Plan....................................................................................................................................8
Budget................................................................................................................................................8
Cash Flow Assumptions......................................................................................................................9
Loans and
Investment....................................................................................................................................10
Starting Balances...............................................................................................................................10
Historical Financials..........................................................................................................................11
Key Metrics for Success....................................................................................................................11
Financial Statements.........................................................................................12
Profit and Loss Statement Table.......................................................................................................12
Balance Sheet Table.........................................................................................................................14
Cash Flow Statement Table..............................................................................................................15
Financial Ratio Table.........................................................................................................................17
Appendix...........................................................................................................20
Sales Forecast...................................................................................................................................20
Personnel Plan..................................................................................................................................22
Budget..............................................................................................................................................23
Loans and Investments.....................................................................................................................25
Profit and Loss Statement................................................................................................................26
Balance Sheet...................................................................................................................................30
Cash Flow Statement........................................................................................................................35
Glossary.............................................................................................................41
4
Executive Summary
Summary
Mavey’s Carinderia will serve to its customers the food that will satisfy their cravings, Mavey’s
Carinderia will be offering different Filipino dishes that will fit for their taste. Mavey’s Carinderia will
be located in Jimalalud downtown where customers can easily go there and eat anytime whenever they
are hungry. Mavey’s Carinderia will assure to its customers to serve them clean and healthy food, the
menus are very affordable and delicious rest assured that once you’ve tasted Mavey’s recipes then for
sure you will keep on coming back.
Mavey’s Carinderia wants to share its delicious and yummy recipes and to help some individuals by
providing them work. Where they can earn money by working with us, and the service that they
rendered will be paid by money. And Mavey’s Carinderia want to give the best to its customers.
Mavey’s Carinderia wants their customers to experience the joy having fun with their loved ones (their
families and friends) while eating, at the same time they can relax while enjoying the food together.
Management Team
Mavey’s Carinderia is a partnership business. The owners of the business are Eva C. Babor and Mary
May F. Estoconing would come up with the total starting capital of Php300,000. In order to come up
with the capital needed for the business the owners alloted a part of their allowances and save it to have
the amount of Php300,000. The main goal of putting up this kind of business is to gain profit and at the
same time help the economy.
Products and Services
Mavey’s Carinderia will offered the following dishes: Humba, Adobo, Pansit Guisado, Pinakbet, Pork
Menudo, and Shanghai Lumpia, Mavey’s Carinderia choose to have this kind of recipes because the
menus above mention are the dishes that Filipinos love to eat. And for the drinks Mavey’s Carinderia
will be offering the following: Coke, sprite, royal, C2, viva bottled water.
Customers
The target customers of Mavey’s Carinderia are usually students, working professionals, and the
residents living in Jimalalud downtown. Customers can easily go there since it is along the
5
highway, it is near with schools and municipal hall so the students and employees who work at
the municipal can go there whenever they need to eat their meals. And we will be distributing
flyers to the residents of Jimalalud and with help also of advertising our business through the
word of mouth.
²Marketing and Sales
Financial Forecast
Required Funds
6
7
Company and Financing

Company Overview
Mavey’s Carinderia is just a small business which located in South Poblacion, Jimalalud Negros
Oriental. The owners start to run this business last December 5, 2020 and the store is just a
walking distance from school. It is just a simple Carinderia but can save and satisfy your empty
and hungry stomach.
Management Team
Mary May Estoconing – Owner
Currently studying at Negros Oriental State University, a sophomore, and

studying Bachelor of Science in Business Administration major in Human
Resource Development Management. Knows how to handle business.
Eva Babor – Business Partner/ Owner
Currently studying at Negros Oriental State University, a sophomore, and

studying Bachelor of Science in Business Administration major in Human
Resource Development Management. Knows how to handle business also.
8
Requirement Funds
The allocated money in order to put up this business is Php 300,000 it is the owners personal
money where all the expenses are already included like ( building rent, water, salary, and other
equipment and utensils to be used during the operation of the business.
The allocated capital will be used:

 For the start up and opening of the business
 For the rent, salary and other bills to pay
 For marketing the business or advertise it through flyers.
Exit Strategy
Mavey’s Carinderia will focus on how to succeed the business by having positive perspective
for the future. And to expand the small business by putting up another branch to other places,
where the business can grow and employed some individuals whose seeking for a job. Especially
nowadays there are a lot of unemployed individuals due to lack of works. Mavey’s Carinderia
plans also to merge with other business in order for the business to continue its operation in the
near future to come.
When a downfall of business may happen before exiting/ closing the business, Mavey’s
Carinderia will make sure that the business were able to meet its obligations to its employee and
make sure also to compensate the employee salary, bonus and the likes. And when bankruptcy
may happen to the business will sell its property to other investor in order to get back its capital
and avoid profit loss.
9
Mission Statement
Our Mission is to provide a unique and relaxing dining experience similar to dining at home. We
will strive to achieve this goal by providing menu items incorporating quality ingredients at
reasonable prices, and we will be mindful of the well being of our customers and staff treating
each and everyone with dignity and respect just like what we do at our own home.
To serve customers the best that the business can offer, by rendering the services that the
customers deserve. Providing the customers a clean and healthy place to dine in, and make the
customers experience meaningful while enjoying the food.
Company History
The owners started to have this kind of business since they both love to cook food, afterwards
they have decided why not try to make business out of their passion which is cooking. Where
they can share it to others the tastiest and delicious dishes they cook for meals at the same time
they earn money from it. The name Mavey’s Carinderia is combined by the name of the owners
Mary May and Eva, they come up of having this type of business since most us rely on eating
through fast food chains especially during busy hours and days that you don’t have time to cook
for your own. The owners started to run this business last December 5, 2020.
Locations
10
The business owners will rent a space located at South Poblacion, Jimalalud Negros
Oriental, there is a building for rent fronting "4 Times Gasoline Station" along the highway
and we will rent the space for the said business which is Mavey’s Carinderia that is nearby
the Jimalalud National High School.

Mavey's Carinderia will offer to its customers the following

dishes that most Filipinos love to eat whether there is an
occasion or just a normal day. Pork Humba, Chicken Adobo,
Pansit Guisado, Pinakbet, Pork Menudo, and Shanghai Lumpia
are the foods that the business offers. And for the drinks
Mavey's Carinderia will be offering the following: Coke, Sprite,
Royal, C2, and Viva bottled water these are the drinks that
customers loves to purchase.
Competitors
The primary competitors of Mavey's Carinderia is the small

Carinderia's nearby. Which also offers the same food that we
have, but though we offered the same menus, Mavey's
11
Carinderia will have this advantage to others because were

having a friendly and approachable staff. Where customers will
feel being valued and will love their stay while eating their
favorite food.
Mavey's Carinderia will treat its customers like their just eating
their favorite meals at home. We will provide them a
comfortable place to dine in. And make sure that the staffs will
attain every customers concerns, just like as to what food they
want to order and the likes.
Sourcing and Fulfillment

Mavey's Carinderia will get its supply and fresh raw ingredients in the market, where we
will be choosing the fresh vegetables and fresh meat to cook. The business plans to
look for a supplier of organic vegetable which is fresh from their farm. And also when it
comes to meat, we will look for a supplier of fresh and good quality of meat. So that we
can secure that everything we prepare is fresh, healthy, and safe. Because we care for
the health and safety of our dear customers that is why we choose what is the best and
guarantee a yummy and delicious food to eat.
Future Products and Services

Mavey's Carinderia always want to explore for something new. Where we will be open and
were willing to adopt as of to what is new and trend in the years to come, and in the long run
Mavey's Carinderia will be one of the most carinderia who offers the best dishes, a dish that is
cooked with love. And Mavey's Carinderia will improve the taste of the foods they market, and
improve its communication and give fair treatment to its customers better than others.
Customers
12
Market Overview
Mavey's Carinderia expects that the residents of Jimalad Negros oriental will come and visit the
Carinderia and will purchase or dine in with us. According to our survey the residents of
Jimalalud are willing to patronize the business that were opening. With the help of this customers
were assuming that their buying habits would give a big impact to the business since they are
contributing money to us whether small or big amount. These customers will help the business
to gain profit, help the business to continue operate and the business will be contributing to the
economy. Where the business will be one of those who contribute to the economy by their taxes
once the business is being registered to the Local Government Unit. With that we were able to
help the economy or the government by paying taxes, where this taxes help the government
provide programs for the benifits of its people.
Market Needs
The business will provide to its customer the service that the customers deserve, the target of
Mavey's Carinderia is to give the best as to what their customers needs. The food taste and
ambiance of the place is rest assured well provided that they may find comfort when they come
and dine in.
Market Trends
In the long run of the business since we are having a lot of competitors, we will be adopting as to
what is the new trend in the market. Where we will be marketing new recipes that the customers
will love it and this will make them to keep on coming back and they will invite their friends also
to come and try some of the dishes that Mavey's Carinderia have.
Key Customers
Mavey's Carinderia has three target types of customers, the teenagers which is the students,
working professionals who is working in private and public company, and families who wants
to spend their time bonding with their loves ones. We will accomodate them in our utmost
convenient time, they can go their anytime and eat the food they want. Mavey's Carinderia
welcomes all the customers who want to dine in, may it be a traveler, a tourist or a customers
residing within Jimalalud area only.
Marketing and Sales

Overview
13
Positioning
Mavey’s Carinderia will be the premier home-style dining. We will offer reasonably price meals,
in a warm, relaxed and comfortable setting. We have a wide selection on our menu and also
have menu options for lighter fare as well as a children’s menu.
Pricing
When it comes to setting a price, several considerations are taken such as quality of the product.
Pricing is important, since the profitability of individual dishes can vary significantly and will
initially determine the cost of the menu items. We will take advantage of our excellent credit
terms with our suppliers and will also update our menu to take advantage of seasonality for
example in local produce items..
Promotion
Mavey’s Carinderia will promote through social media sites, such as Leafleats and facebook and
will provide basic information about the business and also it will be advertise on local radio
station.
14
Strategy and Implementation

The Strategy and Implementation
Mavey’s Carinderia, will provide good quality home style meals, prepared with quality
ingredients at a reasonable prices. The customers will enjoy, relaxing environment while eating
of more delicious food providing a customer with outstanding service. Mavey's Carinderia
believe that this business industry is great place to begin.
Milestones
First Opening of Mavey’s Carinderia
Completion Date year 0, Month 1
Milestones Start Date End Date Budget Owner

Completion of *December,2020 January, 2021 300,000 Mary may
the Business Plan Eva
December, 2020
Mavey’s Carinderia is open 24 hours, to securing and preparing of all needs. We assure to
accommodate the customer comfortable and safety. This milestones were chosen to develop
achievable yet softly performance goals.
SWOT Analysis
Strengths Weaknesses
*Building Customer Relationship * Price confusion
*Cleanliness * Negative publicity
* Good taste * lack of labour
* Affordable price * No proper storage facilities
Opportunities Threats
* Educate the workers * Parking restrictions
*New market * Competitive of others food house
15
* Expansion * Competitors offer delivery

* Competitive price pressure
Competitive Edge
Competitive Edge of Mavey’s Carinderia is in its people, the home cooked menu, the Chef, the
environment, and the management and service. The best Chef is chosen according to their
specialty. We truly believe that your business is not only as good as your food but it will matter
how your staff will treat your customers. The staff may reflect to us if they are pproachable to
the customers. Our food has a good taste most of all very delicious to make the customer
satisfied.
Strategic Alliances
Mavey’s Carinderia is a food house a newly opened freely to visit and willing to serve. These
strategic alliances provide the partnerships of Estoconing and Babor, strongly build of this
business in order to gain an income and help to the economy.
Total Cost for Kitchen Utensils
Kitchen Utensils Quantity Cost per Price Total Cost
Stove with Oven in 1 7,000 7,000

Gas Range
16
Food warmer set 1 760 760
Rice cooker (5L) 1 2,685 2685
Deep-fyer 1 1,099 1,099
Chef knives 2 sets 262 524
Ladles 2 sets 177 354
Plate 8doz. 1,462 11,696
Saucer 16 set 147 2,352
Bowls 16 set 150 2,400
Spoon 8 doz. 49 392
Fork 8 doz. 49 392
Refrigerator 1 14,487 14,487
Freezer 1 13,252 13,252
Chop board 3 155 465
Saucepan 1 set 849 849
Tongs 6 55 330
Mixing bowls 5 92 460
Fire Extinguisher 2 1,001 2,002
Total 43,731 61,499
Personnel Plan
Monthly Salary
17
Employee Basic Salary No. of Working Monthly

Position No. Days Salary
Chef cook 1 350 x 26 9,000
Asst. cook 1 300 x 26 7,800
Cashier 1 300 x 26 7,800
Waiter 1 265 x 26 6,890
Waiter 1 265 x 26 6,890
Waiter 1 265 x 26 6,890
Total 5 45,270
18
Employee Monthly Salary No. of Months Annual

Position No. Salary
1
Chef cook 9,000 x 12 108,000
1
Asst. cook 7,800 x 12 93,600
Cashier 1 7,800 x 12 93,600
Waiter 1 6,890 x 12 82,680
Waiter 1 6,890 x 12 82,680
Waiter 1 6,890 x 12 82,680
Total 5 45,270 543,240

Annual Salary
Utility Expenses
Expenses Monthly No. of Month Annual Total

Expenses
Rental 6,000 x 12 72,000
Electricity 1,500 x 12 18,000
19
Water Bill 500 x 12 6,000
Total 8,000 96,000
FINANCIAL PLAN
Sales Forecast
Sales Forecast Table
2021 2022 2023
Unit Sales
Dishes ₱ 26,000 ₱ 31,200 ₱ 41,600
Rice ₱ 13,000 ₱ 17,680 ₱ 31,200
Drinks ₱ 9,750 ₱ 13,260 ₱ 15,600
Price Per Unit

Dishes ₱ 35 ₱ 35 ₱ 40
Rice ₱ 10 ₱ 10 ₱ 15
Drinks ₱ 15 ₱ 15 ₱ 15
Sales
Dishes ₱ 910,000 ₱ 1,092,000 ₱ 1,664,000
Rice ₱ 130,000 ₱ 176,800 ₱ 468,000
Drinks ₱ 146,250 ₱ 198,900 ₱ 234,000
Total Sales ₱ 1,186,000 ₱ 1,467,700 ₱ 2,366,000
Direct Cost Per Unit

Dishes ₱ 30 ₱ 30 ₱ 25
Rice ₱8 ₱8 ₱8
Drinks ₱ 12 ₱ 12 ₱ 12
Direct Cost
Dishes ₱ 884,000 ₱ 1,060,800 ₱ 1,622,400
Rice ₱ 117,000 ₱ 159,120 ₱ 436,800
Drinks ₱ 136,500 ₱ 185,640 ₱ 218,400
Total Direct Cost ₱ 1,137,500 ₱ 1,405,560 ₱ 2,277,600
Gross Profit ₱48,500 ₱ 62,140 ₱ 88,400
Gross Profit % 24% 24% 26%
20
21
Personnel Plan
Personnel Table
2021 2022 2023
Chef cook ₱ 108,000 ₱ 108,000 ₱ 109,000
Asst. cook ₱ 93,600 ₱ 94,000 ₱ 94,500
Cashier ₱ 93,600
₱ 94,000 ₱ 94,500
Waiter ₱ 82,680
₱ 83,000 ₱ 83,500
Waiter ₱ 82,680
₱ 83,000 ₱ 83,500
Waiter ₱ 82,680
₱ 83,000 ₱ 83,500
Total ₱ 543,240 ₱ 545,000 ₱ 548,000
Budget
Budget Table
2021 2022 2023
Expenses
Salary ₱ 543,240 ₱ 545,000 ₱ 548,000
Rental Payments ₱ 72,000 ₱ 72,000 ₱ 72,000
22
Supplies ₱ 1,782 ₱ 1,782 ₱ 1,782
Utilities ₱ 24,000 ₱ 24,000 ₱ 24, 000
Advertising ₱ 2,000 ₱ 2,000 ₱ 2,000
Improvement and
Construction ₱ 20,000 ₱0 ₱0
Total Expenses ₱ 663,022 ₱ 644,782 ₱ 575,782
Loans and Investments

Loans and Investments Table
2021 2022 2023
Investment (Eva Babor) ₱ 150,000 ₱0 ₱0
Investment (Mary May Estoconing) ₱ 150,000 ₱0 ₱0
Total Amount Received ₱ 300,000 ₱0 ₱0
Financial Statements
Profit and Loss Statement Table
2021 2022 2023
Revenue ₱ 1,186,000 ₱ 1,467,700 ₱ 2,366,000
Direct Cost ₱ 1,137,500 ₱ 1,405,560 ₱ 2,277,600
Gross Profit ₱48,500 ₱ 62,140 ₱ 88,400
23
Gross Profit % 24% 24% 26%
Operating Expenses
Salary ₱ 543,240 ₱ 545,000 ₱ 548,000
Rental Payments ₱ 72,000 ₱ 72,000 ₱ 72,000
Supplies ₱ 1,782 ₱ 1,782 ₱ 1,782
Utilities ₱ 24,000 ₱ 24,000 ₱ 24, 000
Advertising ₱ 2,000 ₱ 2,000 ₱ 2,000
Improvement and Construction ₱ 20,000 ₱0 ₱0

Expensed Portion of Other Current
Assets ₱0 ₱0 ₱0
Depreciation and Amortization
₱0 ₱0 ₱0
Total Operating Expenses
₱ 663,022 ₱ 664,782 ₱ 647,782
Operating Income
₱ 614,533 ₱ 602,642 ₱ 559,382
Other Expenses (& Other Income)
Loss (or Gain) on Sale of Asset
₱0 ₱0 ₱0
Interest Expense
₱0 ₱0 ₱0
Total Other Expenses (& Other
Income) ₱0 ₱0 ₱0
Income Before Income Tax ₱ 614,533 ₱ 602,642 ₱ 559,382
Income Taxes ₱0 ₱0 ₱0
Net Income ₱ 614,533 ₱ 602,642 ₱ 559,382
Net Income / Sales 52% 41% 23%
24
Balance Sheet Table
2021 2022 2023

Mavey&#39;s Carideria Bplan 1

Uploaded by

Copyright:

Available Formats

You might also like

Mavey&#39;s Carideria Bplan 1

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Mavey&#39;s Carideria Bplan 1

Uploaded by

Copyright:

Available Formats

CONFIDENTIAL

Company and Financing.......................................................................................2

Products and Services..........................................................................................3

Marketing and Sales............................................................................................5

Strategy and Implementation..............................................................................6

Products and Services

²Marketing and Sales

Company and Financing

Mary May Estoconing – Owner

Currently studying at Negros Oriental State University, a sophomore, and

Eva Babor – Business Partner/ Owner

Currently studying at Negros Oriental State University, a sophomore, and

The allocated capital will be used:

Products and Services

Mavey's Carinderia will offer to its customers the following

The primary competitors of Mavey's Carinderia is the small

Carinderia will have this advantage to others because were

Sourcing and Fulfillment

Future Products and Services

Marketing and Sales

Strategy and Implementation

First Opening of Mavey’s Carinderia

Completion Date year 0, Month 1

Milestones Start Date End Date Budget Owner

* Expansion * Competitors offer delivery

Total Cost for Kitchen Utensils

Kitchen Utensils Quantity Cost per Price Total Cost

Stove with Oven in 1 7,000 7,000

Food warmer set 1 760 760

Rice cooker (5L) 1 2,685 2685

Deep-fyer 1 1,099 1,099

Chef knives 2 sets 262 524

Ladles 2 sets 177 354

Plate 8doz. 1,462 11,696

Saucer 16 set 147 2,352

Bowls 16 set 150 2,400

Spoon 8 doz. 49 392

Fork 8 doz. 49 392

Refrigerator 1 14,487 14,487

Freezer 1 13,252 13,252

Chop board 3 155 465

Saucepan 1 set 849 849

Mixing bowls 5 92 460

Fire Extinguisher 2 1,001 2,002

Total 43,731 61,499

Employee Basic Salary No. of Working Monthly

Chef cook 1 350 x 26 9,000

Asst. cook 1 300 x 26 7,800

Cashier 1 300 x 26 7,800

Waiter 1 265 x 26 6,890

Waiter 1 265 x 26 6,890

Waiter 1 265 x 26 6,890

Employee Monthly Salary No. of Months Annual

Cashier 1 7,800 x 12 93,600

Waiter 1 6,890 x 12 82,680

Waiter 1 6,890 x 12 82,680

Waiter 1 6,890 x 12 82,680

Total 5 45,270 543,240

Mavey's Carideria Bplan 1

Mavey's Carideria Bplan 1

Mavey's Carideria Bplan 1