MUKURWEINI TECHNICAL TRAINING INSTITUTE

BUSINESS DEPARTMENT CAT 1

CERTIFICATE IN SALES AND MARKETING/2016 JAN/ MAY
TIME 1HOUR : Date 29 /06/2016
Subject: principles and practice of marketing
Answer all the questions:

1) Define the term marketing. (2mks)

2) Highlight four methods of data collections. (4mks)
3) Identify five components of the marketing information. (4mks)
4) Identify three pillars of marketing concept. (3mks)
5) State four qualities of good report. (4mks)
6) Highlight three disadvantages of using questionnaire a as method of data collections. (3mks)
7) Identify five steps in marketing research. (5mks)
8) Identify three internal sources of information. (3mks)
9) Identify four elements of the marketing mix. (2mks)

MUKURWEINI TECHNICAL TRAINING INSTITUTE

BUSINESS DEPARTMENT CAT 1
CERTIFICATE IN SALES AND MARKETING/2016 JAN/ MAY
TIME 1HOUR : Date 29 /06/2016
Subject: principles and practice of marketing
Answer all the questions:

1) Define the term marketing. (2mks)

2) Highlight four methods of data collections. (4mks)
3) Identify five components of the marketing information. (4mks)
4) Identify three pillars of marketing concept. (3mks)
5) State four qualities of good report. (4mks)
6) Highlight three disadvantages of using questionnaire a as method of data collections. (3mks)
7) Identify five steps in marketing research. (5mks)
8) Identify three internal sources of information. (3mks)
9) Identify four elements of the marketing mix. (2mks)