Anjeza May R.

Balindres
1HM1

RECIPE FOR GREAT COMMUNICATION

1. Clarity - make your point clearly.
2. Brevity - make your point quickly.
3. Context - make your message relevant.
4. Impact - make your message memorable.
5. Value - make your message valuable.

WHEN DO WE NEED MORE…

1. CLARITY – when there’s a lot of complexity around the situation or around the issue. You need
to make sure that your message includes plenty of clarity. So people understand what this is really
about.

2. BREVITY - when time is short, when we think the attention span is short, when your audience is
going to be very very senior. You want to make sure that you have enough the brevity ingredient.

3. CONTEXT - maybe when there’s unfamiliarity with the topic or maybe when you’re
communicating with people that have a lot on their mind or are walking in to listen to you having
just come from something very very confusing. You probably want to make sure you use plenty
of the ingredient context.

4. IMPACT - when there’s a lot of noise, when we really work hard to make it memorable, when
we really want it to stand out and we think that’s going to be hard to achieve.

5. VALUE – when there’s skepticism, when there’s choice, when there’s competition, when a
decision has to be made and there are other choices that could be made.
REMEMBER:
Different audiences have different “palates,” so be sure to adjust your “ingredients” to suit their taste!
 COMMUNICATION CYCLE
8 COMPONENTS OF COMMUNICATION
1. Sender – who has some kind of idea that he is trying to get to a receiver.
2. Receiver – the one who receives the message.
3. Message – the idea is being communicated.
4. Encoder – to package the message.

Options in encoding:
 Verbal
 Non-verbal
 Both

5. Channel – how the receiver takes in the message.

6. Decoder – making sensitive.
7. Feedback – any response the receiver gives to the sender.
8. Noise – anything complicating a message being sent or received.
If our sender has a bad handwriting, our receiver can be no longer decode his/her message. This alters his
response and there in changes the feedback in the end. Miscommunication is just as much as part of this
cycle.

Encode
Message Channel

Sender Receiver

Feedback Noise
Decode