Professional Documents
Culture Documents
Articulate: Unit 1
Articulate: Unit 1
Articulate: Unit 1
When she calmed down, she was more coherent (= able to speak clearly and
be understood)
Her reply showed that she was very sensitive to criticism.
He was very sensitive about his scar and thought everyone was staring
Rambling - too long and confused
a long rambling speech
Concise - succinct
Could you clarify the first point please? I don't understand it completely.
The position of all shareholders will be clarified next month when
we finalize our proposals.
But I digress. To get back to what I was saying, this poem reflects the
poet's love of nature and his religious beliefs.
The lecturer temporarily digressed from her subject to deal with a related theory.
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Be at a loss for words – unable to say anything because sth surprising or totally unexpected
has happened
Give somebody the low-down – tell somebody all the information they want or need to
know
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Venture - a new business activity
Forecast - to judge what is likely to happen in the future, based on information you have
now
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Fragrance - a sweet or pleasant smell
Urban – relating to towns and cities
A storyboard – (in films and television)
a series of drawings or images showing the planned order of images
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Realm - an area of interest or activity
UNIT 3
break off - to end a relationship
build-up - an increase in the amount of something over a period of time
cement - to make something such as an agreement or friendship stronger
sour - no longer successful or pleasant
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Notion - a belief or idea
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Stormy – involving a lot of strong argument and shouting
Strain - something that makes you feel nervous and worried
Widespread – existing or happening in many places and/or among many people
Rumours – an unofficial interesting story or piece of news that might be true or invented,
and quickly spreads from person to person
Research – detailed study of
a subject, especially in order to discover new information or understand the subject bette
r
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Carbon dioxide - a colourless, odourless gas produced by burning carbon and organic
compounds and by respiration.
Carbon footprint – the amount of carbon dioxide released into the atmosphere as a result
of the activities of a particular individual, organization, or community.
Give someone a helping hand out of some situation – help and support
Supply chain – the system of people and organizations that are involved in getting
a product from the place where it is made to customers
Loosely – not exactly
Emerging – starting to exist
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Expertise – a high level of knowledge or skill
We could meet and take it from there - start from that point
Amenities – something such as a swimming pool or shopping area that is intended to
make life more pleasant or convenient for people in a town, hotel, or other place
Winning concept –
To get a foothold in the market – a situation in which someone has obtained the power or influence
needed to get what is wanted: In buying their business, the company gains a major foothold in
a market it considers critical to the future of the industry.
Springing up (new businesses are springing up on the market) – to grow or appear suddenly
Value for money – the most advantageous combination of cost, quality and sustainability to meet
customer requirements.
The company was ripping off its customers – selling them products that are not value for money
USP (Unique Selling Point) – a feature of a product that makes it different from and better than
all its competitors
Cut our losses – abandon an enterprise or course of action that is clearly going to be unprofitable or
unsuccessful before one suffers more loss or harm
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UNIT 4
Flagship store – the lead store in a retail chain acting as a showcase for the brand or retailer
Fortune - an extremely large amount of money
Restricted - limited in amount or range
Midst – among
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Put sth. down to sth. – to think that a problem or situation is caused by a particular thing
Distressed assets – their value is severely depressed for a reason particular to the issuer
and not because of general market conditions. The most common situation is a
commercial loan on which the issuer has defaulted on payments of interest or principal.
Conversely - in an opposite way
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Fringe benefits – an extra benefit supplementing an employee's money wage or salary, for
example a company car, private healthcare, etc.
Unit 5
High-flyer – an extremely successful business or organization
Secondment – a period of time when
an employee is sent to work somewhere else temporarily, either
to increase the number of workers there, to replace a worker, or
to exchange experiences and skills
Proactive vs. reactive – Reactive : Reacting to the past rather than anticipating the
future. Proactive: Acting before a situation becomes a source of confrontation or crisis.
Scheme – an officially organized plan or system
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Unit 6
Stocks and shares – It is often used to describe a slice of ownership of one or more
companies. In contrast, in common parlance, "shares" has a more specific meaning: It
often refers to the ownership of a particular company.
Actuaries – a person whose job is
to calculate risk for insurance companies and pension funds, especially the age to
which people are expected to live. The companies and funds use the results to
make certain that they always have enough money to make payments to the people who
have a right to them
Minuscule – extremely small
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Fairly accurate
Incredibly well-prepared
absolutely awful
severely criticized
badly misjudged
deeply disappointing
slightly damaged
totally unrealistic
superbly presented
thoroughly enjoyed
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From the shop floor – the part of a workshop or factory where production as distinct from
administrative work is carried out.
Brunt, bear the brunt – Put up with the worst of some bad circumstance, as in It was the
secretary who had to bear the brunt of the doctor's anger.
to pave the way – to make it easier for (something to happen or someone to do something)
Apply common sense – good sense and sound judgement in practical matters
Low-wage countries – used to describe jobs for which or places in which workers are paid
little: They are lowering costs by moving production to low-wage countries.
Accumulate – to gradually increase in amount