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Business Concepts in Management of The Company Now Has A Change Viewpoin1
Business Concepts in Management of The Company Now Has A Change Viewpoin1
Business Concepts in Management of The Company Now Has A Change Viewpoin1
Business
concept long ago confirmed that the company established for profit as much as possible. In
this concept then the company is only concerned the interests of management and
shareholders without paying attention the interests of the parties who are at outside the
company. In line with the development of time, understanding the meaning and benefits of
business value in in business concepts shift from a single P namely profit to 3P
(TripleBottom Line). The Triple Bottom Line, initiated by Elkington (1997), formulates three
main factors in the company's operations, namely economic factors and profits, human and
community factors (people), and environmental factors (planet). These three factors are
related to each other.
Society depends on the economy; the economy and corporate profits depend on society and
the environment. This approach is to improve decision making about policies and programs
in a better direction by considering economic, environmental and society aspects at the same
time. Company performance that reflects the three main factors in this 3P concept can be
demonstrated in Sustainability Reporting (SR). The company's sustainability report has
become a new form of corporate management responsibility. The company management is
now no longer reporting only accounting figures to corporate stakeholders, but the
information submitted to corporate stakeholders must be more comprehensive.
This understanding will lead us to assess that the CSRS profession is very important. The
CSRS profession must be able to become the main "actor" who will connect the interests of
the company with the interests of all company stakeholders. The CSRS profession must be
able to translate items contained in the GRI G4 guideline to be implemented in accordance
with the real conditions in the company. The fact that happens is that most companies in
Indonesia have not been able to fulfill all the items contained in the GRI G4.
Sustainability reports are prepared by someone who has passed a Certified Sustainability
Reporting Specialist (CSRS) certification. The CSRS profession is a profession whose task is
to compile a company's sustainability report. Someone who has passed the CSRS certification
have sufficient ability to compile a sustainability report and be able to account for the
information presented in the company's sustainability report. The role of the CSRS profession
in the preparation of sustainability reports can be interpreted as a form of application of
enterprise theory in the business world.
Enterprise theory is a new paradigm in which company management views the interests of
parties outside the company. The form of company management's attention to stakeholders
outside the company is by compiling a company sustainability report. In a sustainability
report you will see how the balance between economic performance, social performance, and
environmental performance of the company.