The Effect of the Trend Advertisement to the needs or wants

of the students of Wonderful Grace Learning Center

Introduction
Advertising is a way of communication to encourage an
audience for making purchase decision about a product or
service and conveying information to viewers. It is considered as
a vital and essential element for the economic growth of the
marketers and business (Ryans,1996). Advertising is usually a
paid form of exposure or promotion by some sponsor that
reaches through various traditional media such as television,
newspaper, commercial radio advertisement, magazine mail,
outdoor advertising or modern media such as blogs, websites
and text messages ( Ahmed & Ashfaq 2013).
Marketers have always adapted to changing business
demands when it comes to creating new advertisements. The use
of advertisements has significantly increased in the 20 th century
as industrialization expanded the supply of manufactured
products. However, not many businesses practiced advertising at
the time. During the late 80s advertisements were fairly limited
to television, radio, billboards and newspapers. In the modern
times, businesses are leaning towards Digital Advertising.
Companies are so focused in social media and mobile
advertisements that they may take over Television advertisement
very soon. In Bangladesh, the tred of Digital Marketing I s just
on the bloom. Most large local and multinational giant
companies are now practicing digital market in full swing.
 The major aim of advertising is to impact on buying
behaviour; however this impact about brand is changed or
strengthened frequently through people’s memories. Memories
about the brand are formed by associations that are related to
brand name in consumer mind ( Khan, Siddiqui, Shah & Hunjra,
2012). These brands continuously influence consideration,
evaluation and finally purchases (romaniuk & Sharp, 2004).
Consumers buying behaviour has always been given so much
importance and space in the literature study of impact of
advertising regarding its effectiveness (Ajzen, 2002). Most of
the time consumers buying behaviour depends on liking or
disliking of consumer towards the advertisement of the product
advertised (Smith et al., 2006). A good quality advertisement is
likely to influence consumers to buying that product while a
poor quality advertisement will do the opposite.
In this paper we introduced a combination of different
variables and attempted to examine their influence on consumers
behaviour. This paper aims to determine which of this variables
carries the most importance in terms of effecting consumers
behaviour and which of these variables carries less significant
impact. This will help marketers to focus on the right factors and
achieve maximum benefit from the advertisement. We believe
that the study will offer useful insights for both advertising
scholars and executives to understand the ins and outs of
advertising and to introducing better approaches to advertising.
Statement of the Problem
The purpose of the study is to determine The Effect of the Trend
Advertisement to the needs or wants of the students of Wonderful Grace
Learning Center.
Research Questions
1. What are the possible effect of the trend advertisement to
consumers?
2. Does this affect their decisions in buying what their needs
and wants?
3. Does trend advertisement helps consumer to buy things
effectively?
Respondents Profile
Our 40 respondents comes from the students of Wonderful
Grace learning Center. In this study a set of personal
characteristics namely, age, sex, education, of the 40
respondents have been examined and presented in this chapter.

Scope of Delimitation
The scope of this study focuses on how does the trend advertised
affect the consumers needs or wants.
This study was undertaken in the first semester, school year 2019-2010
at Wonderful Grace Leaarning Center
Hypothesis
 Does Trend advertisement makes consumers of the
Wonderful Grace Learning Center good at choosing
product?
 Do this advertisement can lead consumers to good quality
products with less price or that high price but not the
quality itself?

Significance of the Study

This study will be particularly useful to consumers. This

study will highlight ways in which how to be a good consumer

everyday and on how you set aside what is trending or what you

really want considering what you really need, and build a

productive choice in buying what is really necessary.

After reading this study, consumers especially students

will gain best practices on how to not be affected by what you

just see but what must be necessary and good. In this study also

you can now identify what must be bought and not.

 Parents will benefit overall from this study, cause some

might realized something and apply it on their self effectively.

Upon completion of this study, the students of Wonderful Grace

Learning Center will be able to clearly identify specific

strategies that will impact their life as a consumer.

Conceptual Framework

Entertainment

Familiarity
Consumer Buying
Behaviour
Social Imaging

Advertisement
Spending
Definition of terms
 Trend Advertisement – the thing that is being
used in introducing products that can catch
consumers attention.
 Consumers – the people that consume/buy
things.
 School- Place where the students enrolled and

learned.

 Students- The person who enrolled at

Wonderful Grace Learning Center