Advertising

Step 1: Target Audience

Female: Age 13 and above (37,057,667) 33.94% female population

Teens:

PH Care is gentle enough for teens, especially if you're entering adolescence stage, so we suggest
using pH Care everyday if you start having menstrual period. It will help in keeping your
feminine area clean and odor-free every day.

Moms:

Moms can definitely use pH Care, as it is specially made for gentle cleansing for fresh and odor-
free feminine area every day. If you're pregnant or if you have just given birth though, better
consult your OB-gyne before using any feminine care product.

Menopausal:

Feminine care doesn't have to stop as you mature. You can browse pH Care’s wide range of
feminine washes to find the one that suits your needs! We also recommend that you consult with
your OB-gyne about using pH Care
Step 2: Communicaation Objectives

Awareness

 Increase brand awareness by getting influencers display our products, we will post
regularly to our social media using our brand voice, we will participate in or sponsor
local events and we will give something for free.

Knowledge:

 Here are 7 intimate benefits that you can get from each bottle of pH Care:

✓ Antibacterial

✓ Cools and refreshes

✓ Deodorizes

✓ OB-gyne tested

✓ contains silky softeners

✓ Hypo allergenic

✓ has the right pH level of 5 - perfectly matching that of the intimate area

Women can turn to no other than the one feminine wash that they recognize with all these
advantages, offering the unique kind of treatment that every woman needs.

Liking

 With the existing knowledge and awareness embedded to the buyer, creating a video
presentation or ad with an actual user review of the product on how it was able to help or
satisfied the consumer need would be able to help relate the buyer to the product more
efficiently.
Preference:

 Unlike soap, pH Care has the right pH level of 5 that is gentle and safe for the feminine
area.

Unlike every other brand, our product is different:

1. Our product has a pH Level of 5. It is to match the pH of the external genitalia.

2. Our product is OB-Gyne Tested so it's safe and effective for everyday use.

3. Its Hypoallergenic, so you know it's mild and gentle

4. Our product is with anti-bacterial properties to wash away odor- causing bacteria.

5. Our product has cooling properties for a refreshing feeling.

6. Our product is formulated with deo-fragrances to help keep you smelling good.

7. Our product has silky softeners to help skin moisturized, soft and supple.

Conviction

 Since the preferences are already available, an additional factual data of actual user and
purchase data, can be shown that to give assurance to the buyer that the product is better
and more effective compared to other brands, and also it is more bought and use by the
public. It is to give assurance that product is truly effective and not a scam.

Purchase

 Upon the actual purchase of the product, discounts, gift card, or reward card of the brand
can be given to encourage the buyer to make another purchase. Freebies of a soon to be
launched product for example can be given to try for people, to urge them again to return
and buy again.