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LinkedIn Slider Writing Hacks 12
LinkedIn Slider Writing Hacks 12
Five
content
writing
hacks
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1. Lose the fluff.
Let positivity ring through in your writing. The odd exclamation mark
or confetti emoji is great!
But if we use them in every other sentence, they start to feel a bit
forced and insincere.
The same goes for superlative words like ‘great’, ‘lovely’, and ‘awesome’.
If we use them all the time, they start to lose their power. (If
everything’s awesome, then is anything really awesome? ).
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Let’s not get started on ‘delighted’.
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2. Use an active voice.
Example:
Need a way to remember? Think ‘what would pandas do?’ . Add ‘...by
pandas’ to the end of any phrase you think might be passive. If it still
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Using ‘...by pandas’ won’t make sense if you’re using an active voice.
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3. Ditch the avoidable.
If possible, cut extra expressions that don’t offer value to your writing.
Example:
‘During the course of the research, the users did not like the navigation.’
can be:
‘During the research, the users did not like the navigation.’
or even:
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4. Use sentence case.
Consider these:
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5. Be human.
“Good communicators make themselves look smart. Great
communicators make their audiences feel smart.”
Patronizing writing
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Makes user feel dumb Makes user feel smart
Frustrating, if not
Rewarding, but hard to
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