Running head: BUS 3306 WRITTEN ASSIGNMENT UNIT 6

Written Assignment Unit 6

Anonymous

University of the People

BUS 3306 WRITTEN ASSIGNMENT UNIT 6 2

Written Assignment Unit 6

For this week’s assignment, I decided to explore in depth the sustainable and ethical

practices McDonald’s has incorporated into their business model. McDonald’s has four core

areas that they strive to make a positive impact. They believe these four areas of focus can

provide the greatest benefit to the communities they serve.

First is food quality and sourcing. McDonald’s is committed to the safety and quality of

their food. They are always looking for ways to innovate new ways to meet and exceed customer

expectations. Some of the areas they emphasize focus on quality and safety are everyday

operations, logistics, food sourcing, menu development, packaging, and distribution[ CITATION

McD \l 1033 ].

Next, is the planet. This focus area particularly applies to this week’s lesson because it

presents the commitment McDonald’s has made to improve their green market strategy.

McDonald’s is always looking for new ways to reduce emissions, minimize waste and preserve

natural resources. They were the first global restaurant company to set a science-based target to

reduce emissions in restaurants, offices and across their supply chain. They are anticipating

being able to prevent approximately 150 million tons of greenhouse gas from being released into

the atmosphere. They also claim that investment made in 2019 will result in the reduction of

700,000 tons of carbon emissions. Lastly, in 2020 they unveiled a first-of-its-kind restaurant

designed to create enough renewable energy on-site. Production capabilities will result in

restaurant being able to cover 100% of their energy needs to cover 100% of its own energy needs

[ CITATION McD \l 1033 ]. McDonald’s has also committed to developing packaging and recycling

solutions to reduce waste, work improve processes for water conservation, and commit to

reducing deforestation.
BUS 3306 WRITTEN ASSIGNMENT UNIT 6 3

Written Assignment Unit 6

McDonald’s third area of commitment is community connection. McDonald’s main area of focus

around the community is the Ronald McDonald House Charities. This organization provides

families in need with world class care facilities for children that are fighting life threatening

illnesses. They also provided free meals and community support throughout the COVID-19

pandemic [ CITATION McD \l 1033 ].

Lastly, the fourth area McDonald’s strives to demonstrate their value in in society as a

strong corporate citizen is their commitment to jobs, inclusion, and empowerment. McDonald’s

is committed to providing training and education opportunities for their employees. They are also

committed to promoting an environment that promotes equality and transparency. McDonald’s is

also committed to keeping their employees and customers safe and healthy. Especially during the

pandemic, McDonald’s has remained in compliance with health guidelines offered by several

government ministries as well as the World Health Organization [ CITATION McD \l 1033 ].
BUS 3306 WRITTEN ASSIGNMENT UNIT 6 4

Reference

McDonald's. (n.d.). Our Purpose and Impact. Retrieved from McDonald's:

https://corporate.mcdonalds.com/corpmcd/our-purpose-and-impact.html