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  • Measuring The Cultural Values Manifest in Advertising: Journal of Current Issues and Research in Advertising May 2012

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    This document provides metadata about a research publication from 1983 that measured the cultural values present in advertising. The publication is titled "Measuring the Cultural Values Manifest in Advertising" and was published in the Journal of Current Issues and Research in Advertising in May 2012. It has received 217 citations and been read over 2,500 times. The author is Richard W. Pollay from the University of British Columbia.

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    This document provides metadata about a research publication from 1983 that measured the cultural values present in advertising. The publication is titled "Measuring the Cultural Values Manifest in Advertising" and was published in the Journal of Current Issues and Research in Advertising in May 2012. It has received 217 citations and been read over 2,500 times. The author is Richard W. Pollay from the University of British Columbia.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    19 views13 pages

    Measuring The Cultural Values Manifest in Advertising: Journal of Current Issues and Research in Advertising May 2012

    Uploaded by

    saqib ghias
    This document provides metadata about a research publication from 1983 that measured the cultural values present in advertising. The publication is titled "Measuring the Cultural Values Manifest in Advertising" and was published in the Journal of Current Issues and Research in Advertising in May 2012. It has received 217 citations and been read over 2,500 times. The author is Richard W. Pollay from the University of British Columbia.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
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    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/261619104

    Measuring the Cultural Values Manifest in Advertising

    Article  in  Journal of Current Issues and Research in Advertising · May 2012


    DOI: 10.1080/01633392.1983.10505333

    CITATIONS READS
    217 2,506

    1 author:

    Richard W. Pollay
    University of British Columbia - Vancouver
    82 PUBLICATIONS   4,068 CITATIONS   

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    Some of the authors of this publication are also working on these related projects:

    Cigarette Advertising (US) View project

    Canadian Cigarette Advertrising View project

    All content following this page was uploaded by Richard W. Pollay on 02 February 2015.

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