McDonald’s:

McDonald’s is one of the major players in the quick service restaurants industry in U.S. It is a leading
global foodservice retailer with more than 32000 local restaurants serving more than 60 million people
in 117 countries each day. More than 75% of the number of restaurants worldwide are owned and
operated by independent local men and women.

It has won many corporate accolades like Forbes, Fortune 500, Interbrand, Barron’s, Business
Bloomsberg. Business Week, Corporate Responsibility Magazine etc. In 2010 McDonald’s had a total
number of 32737 franchise and company operated restaurants. It has its presence in U,S, Europe,
APMEA ( Asia Pacific Middle East and Africa).

Products:

McDonalds’s is a major player in the QSR industry. The major product of McD is its fast food which has a
huge variety to cater to all demographics. Its menu includes:

Breakfast Core Menu

Salads
Menu tems

Snacks and
Beverages
Deserts
Financial Position:

Systemwide sales increases/(decreases)

Excluding
currency
              translation  
200 201 200
  2010   9       0   9  

U.S. 4 % 3 % 4 % 3 %

Europe 3 (2) 7 7

APMEA 15 8 7 7
1
Other Countries & Corporate 3 13 7
Total 7 % 2 %     6 % 6 %

Comparable sales increases

200 200
  2010   9   8  
U.S. 3.8 % 2.6 % 4.0 %
Europe 4.4 5.2 8.5
APMEA 6.0 3.4 9.0
13.
Other Countries & Corporate 11.3 5.5 0
Total 5.0 % 3.8 % 6.9 %

Franchised margins

In millions 2010   2009   2008  

$3,23 $3,03 $2,86

U.S. 9 1 7
Europe 2,063 1,998 1,965
APMEA 686 559 511
Other Countries & Corporate 476 397 388

$6,46 $5,98 $5,73

Total 4   5   1  
Percent of revenues

U.S. 83.4 % 83.1 % 83.3 %

Europe 78.3 78.6
 78.2

APMEA 89.3 89.6 89.6

Other Countries & Corporate 86.0 86.1 86.4

Total 82.4 % 82.1 % 82.3 %

 
Company-operated margins
 
In millions 2010   2009   2008  
$ $ $
U.S. 902 832 856
Europe 1,373 1,240 1,340
APMEA 764 624 584
Other Countries & Corporate 134 111 128

$3,17 $2,80 $2,90

Total 3   7   8  
Percent of sales
U.S. 21.3 % 19.4 % 18.5 %
Europe 19.8 18.4 18.0
APMEA 17.8 16.8 15.9
Other Countries & Corporate 17.2 15.2 15.3
Total 19.6 % 18.2 % 17.6 %

Dividend History:

Since going public in 1965, McDonald's has paid twelve stock splits. In fact, an investment of $2,250 in
100 shares at that time, had grown to 74,360 shares worth over $4.6 million as of year-end market close
on December 31, 2009.

McDonald's has raised its dividend each and every year since paying its first dividend in 1976. Given the
substantial increase to the Company's dividend over the last several years, McDonald's Board of
Directors has decided that beginning in 2008, dividends declared will be paid on a quarterly basis.

On September 22, 2010, McDonald's Board of Directors declared a quarterly cash dividend of $0.61 per
share of common stock payable on December 15, 2010 to shareholders of record on December 1, 2010.