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Cocacola1 160815180059
Cocacola1 160815180059
Overview
Company Perspectives
Mission
Goals
Vision
Organizational structure
Company system
Principal Competitors
Market strategy of company
Future vision
overview
One of the leading global brands in beverages, Coca Cola offers its
complete portfolio of products in India with drinks, energy drinks,
juices, tea, packaged water and coffee.
Coca Cola offers more than 3,500 beverages around the world.
The very first new product distributed by the Company was Fanta
Orange in Naples, Italy. After the success of this product,it
established a diverse portfolio through acquiring Minute Maid
Corporation and adding a line of juice products.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy
people’s desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual,
enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support
sustainable communities.
Profit: Maximize long-term return to shareholders while being mindful of our overall
responsibilities.
He was an American business tycoon who established the the coca-
cola company.
In 1888 he bought the formula for Coca-Cola from its inventor John
Pemberton and several other shareholders for $550.
He is the chairman and chief executive officer of The Coca-Cola Company.
He was appointed to the position of chief executive officer of the company
in 2008 and became chairman of the board in 2009.
Ms. Waller has been the Executive Vice President and Chief Financial
Officer of The Coca-Cola Company since 2014.
It offers soft drinks, juice drinks, fruit drinks, and bottled water, as
well as ice tea and cold coffees.
Thumps-up, Sprite, Fanta & Maaza are Stars as these brands have high
market share but high competition in their respective segment.
Kinley is question mark reason being low sales. Company is not able to
distinctly position Kinley due to the presence of lots of local players in the
highly commoditized market resulting in low sales.
The main brand Coca Cola is considered a cash cow because it has a single
competitor in Pepsi and has a fantastic presence across the world.
Coke-diet, Tea & coffee brands are dogs since it’s not able to attract
customers for this segment and these are probably more long-term units
and under establishment.
Distribution strategy in the Marketing strategy
of Coca Cola
It uses several sales and distribution models depending on market,
geographic conditions and the customer’s profile:
The pre-sale system, which separates the sales and delivery functions, permitting
trucks to be loaded with the mix of products that retailers have previously
ordered, thereby increasing both sales and distribution efficiency.
The conventional truck route system, in which the person in charge of the delivery
makes immediate sales from inventory available on the truck.
A hybrid distribution system, where the same truck carries product available for
immediate sale and product previously ordered through the pre-sale system.
Competition from the local players is the other major issue that
company is facing now days.