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Graphic Design in The Age of Interactive Media: January 2005
Graphic Design in The Age of Interactive Media: January 2005
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Figure 3 shows a process of creation of the New media Figure 4 depicts some new graphic disciplines to create
according to key phases. the interactive media.
Information design does not replace graphic design page into a home site or to other sites trough
and other visual disciplines, but is the structure hyperlinks.The navigation elements are not only
through which these capabilities are expressed [4]. elements of navigation item of menu bar, controlling
The role of the information designer is to guide users panels or windows, but also each hyper media
away from confusion into understanding of subjects. reference.
Information designers consider the selection,
structuring and presentation of the information To facilitate the correct interface design and
provider's message in relation to the purposes, skills, navigation in the information space, many formal
experience, preferences and conditions of the methods of modeling it appeared in last years.
intended users. To do this they need specialist Information space can be represented as a finite
knowledge and skills in graphic communication and state machine – deterministic automaton. Visual
typography, the psychology of reading and learning, depiction of how the user will move and navigate
human-computer interaction, usability research and trough this space of interactive application is in form
clear writing, plus an understanding of the potential of navigation flow chart, which is non-linear series of
and limitations of different media. boxes connected by lines that show the paths of
information flow. There is generally a main screen or
2.3 Navigation and interface design menu, which is usually where the users start. There
The relationship between user and digital are keywords or graphic icons and symbols on the
environment has been solved by Human Computer main page that take the user to other areas of the
Interaction HCI, in this time traditional discipline yet. application.
HCI has introduced a new concept to share
2.4 Interaction design
information as User Centered Design (UCD)
Interaction Design is a field and approach to
illustrated in Figure 3.
designing interactive experiences. Interactive
Garret [5] says interface design by HCI concept is experiences, necessarily, require time as an
‘design of interface elements to facilitate user organizing principle and interactive design is
interaction with functionality and content concerned with a user, customer, audience, or
requirements’ that supports data transfer to a flat participant's experience flow through time.
panel display in digital format. Jeeves [11] defines Interactivity should not be confused with animation in
HCI as ‘a discipline concerned with the design, which objects may move on a screen. Interactivity is
evaluation and implementation of interactive concerned with being part of the action of a system or
computing systems for human use and with the study performance and not merely watching the action
of major phenomena surrounding them. passively. Interaction design describes the set of
skills that are needed to design the forms through
Figure 2 illustrates dual nature of the recent New which we can effectively use information technology
media. While the task centred design is able to the [13]. According to Gerret [5] the interaction design is
interactivity like concept action – data when a user at ‘…development of application flows to facilitate user
first selects action (from menu bar alternatively by tasks defining how the user interacts with site
typing ) after that inputs data, in the object orientation functionality…’ and content requirements.
interface is able to use a new concept object – action
when a user at first selects object (often as GUI5) Interaction design is involving term which reflected
and afterward chooses action. For the concept object technical and technological possibility therefore most
– action has been established term navigation designations on the design field not commonly
design. Garret [5] says that navigation design is agreed with original explication of interaction design
‘design of interface elements to facilitate the user's as simple character user interface (DOS, UNIX) or
movement through the information architecture’. graphical user interface GUI. The most used GUIs
Navigation is a way to pass from one page to another represent a desktop metaphore (Xerox idea,
commercially introduced by Apple and mass
application by Microsoft Windows). Other online applications (one step towards the semantic
metaphores of user interfaces appeared. These Web) and faciliate data mining and other more
simulate natural communication in a specific effective searching of information in the complex
appllications (for example simulators and games) by structures.
exploiting multimedia, virtual reality and augmented
reality. Scientists, engineers as well as artists and Enforcement of the Metadesign is not simple. It
designers work on the interfaces which could involve requires a new way of thinking, active contributors
more human senses. and not just passive consumers. The bottom-up
relationship between consumer-designer is
3 Advanced New media
supposed to change from passive consumer trough
Advanced New media as new kinds of methods and
active consumer, end-user, user, power users, local
techniques allow sharing information to advanced
developers, domain designer to ‘meta-designer’ [4].
manners. This environment supported by artificial
On the other side the develop design top-down will
intelligence requires a new kind of expert of graphic
have to satisfy users needs with sophisticated User
design. Advanced New media change the structure
Centred Design.
and contents of our interests, the nature of our
cognitive and collaborative tools, the social
3.2 User Centred Design
environment in which thoughts invent and develop,
User Centred Design (UCD) is a comprehensive
and mindsets. Fischer [4] reports that advanced New
product development methodology. It starts by
media increases the potential issues and research
clearly specifying the site objectives, and the user's
problems for new design methodologies, cognition
needs, limitations and preferences. The HCD
and motivation the design of New media and new
analysis is applied to the design of the product, and
technologies. The changed conditions require a new
the testing of the product. A UCD approach meets
view to design in future digital environment. Figure 3
both user's need and the business objectives. As
illustrates effective solution trough intelligent
Nomesa [15] has shown ‘UCD is circular process and
interactive environment that include the most
contains stages like requirements gathering &
sophisticated methods of treating and structuring
analysis, content design & structure ,
information by top-down way, jointly in conjunction a
implementation, QA testing, deploy-ment,
new form of self-organization design that Fischer [4]
measurement and analysis’. UCD works with user at
labelled the ’metadesign’ and we denote as bottom-up
every stage of the process to ensure that the solution
way.
generated has the highest levels of usability and
accessibility. The end result is a solution that has
3.1 Metadesign
been adjusted to the requests of the user. The UCD
In philosophy or human sciences, meta means, what
process is continuous and the only way to ensure
goes beyond or what is more comprehensive or
that the experience generated by the product
fundamental. In computer science metadata is data
remains effective requires that it must be measured.
that describes other data (data about data) [8]. One
could describe any computer programming as a
Current trend in intelligent communication system is
meta-language for interacting with a computer. Meta
characterized by ‘multiple communication modalities,
in consequence technology delivers not only content
distribution of information and control, and flexible
but also through its codes and structures, a specific
adaptation to the user’ [14]. Distributed multimedia
meaning. This specific meaning is described by ‘the
and global information network such as Internet are
meta information defining a relation between
the key enabling technologies for such a system.
technology, structure, sign and content’ [12].
Intelligent agent technology is a new approach to the
intelligent system development which harmoniously
Extended Markup Language (XML) and other tools
works with distributed multimedia and Internet
for creating metainformation are examples of simple
technologies. It also allows the developer to create
intelligent system with greater adaptability to the construction to programming and production experts.
user. Wyllys [14] explains that the most successful Problems that were serious five years ago have been
examples of intelligent agent understand user's easily solved in the repertoire of contemporary
language, infer user's real goals, derive plans to graphic design.
satisfy user's goals, and carry out the plans. Such
agents also utilize various ‘multimedia resources and In the try to redefine graphic design in the 1990s, the
other agents on the network, in order to communicate Web has involved traditional graphic applications,
to the user in the most effective way’ [14]. such as type and page layout, wed to non-traditional
graphic design such as sound and motion [1]. The
4. The designer in advanced New media role of designer has involved to two ways. Some New
A few years ago, the technology did not allow for media designers come directly from traditional
sophisticated design nuances. Today it seems that media, while others bypass traditional entirely. While
graphic design was never easy. The designer in designer in traditional media should understand
these days is solely an architect, leaving the prepress and printing limitations (can actually make
mechanical aspects of Web page CD/DVD-ROM without contact to press room), the Web and
Figure 5 outlined the model of interaction process in advanced new media according to two collaboration bottom-up
and top-down ways.
CD/DVD designer must work directly with the Conclusion
technology to achieve results. Different designers This paper has provided a brief history and overview
use different methods - combining market research, of some terms of the major themes and influences
user testing, prototyping and trend analysis. A that have shaped the original field of graphic design.
graphically designed object can be expressive or Current graphic design in advanced New media is
neutral, hard sell or soft sell, classical or radical. not only defined as visual problem. The field of
Graphic design may be utilitarian, but it is not void of graphic design diffuses into experience design,
the creative essence too. Some designers may have interaction design and sensorial design near (include
personal styles, but none can be islands without design all sense) to cognitive science. The original
bridges to clients, production personnel or other voluntary design has become component part the
designers. Although good instinct is part of the sophisticated UCD that facilitated and activated the
designer's arsenal, there are more scientific ways to individual users to enter into digital environment. This
make appropriate design. The level of complexity or paper is not intended to provide either a complete
simplicity is determined either by the nature of the history of the past or a full scale future trends. It is
message or the preference of the designer. rather to give a context for the recommendations
which will follow. It examines some of the options that
A good graphic designer is able to adapt existing graphic designers are offered today and analyses the
historical or contemporary models and derive unique widening expectations of users in relation to
approaches. The future of graphic design rests in its technological shifts that have allowed the graphic
ability to be absorbed into different sectors of human designer to branch away from traditional toward
activity from art and sciences to entertainment. The advanced New media. Understanding what design is
volume of cross-disciplinary activities that affect and how it works in both philosophical and practical
designers today is going to grow in the future and context will be more important than decorating digital
“graphic design” will become a much more massive artefacts with the goal to give a form to the content.
discipline that will include the ability to write, to
design, to communicate, and to edit. To develop a Acknowledgement
useful theory of decision information processing, This project was partially supported by grant
designer needs to further understand the process by VG1/0161/03 (Information processing in the
which humans make decisions, how information distributed environment of intelligent agents).
affects this process, and how to construct effective
interface technologies to enlarge user performance. References
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appropriate structure of sharing information. This
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comes by patient study of user’s knowledge
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representation and enthusiastic practice.
[3] Wands, B., (2002) Digital creativity New York:
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defined problems, which caused them to develop a [4] Fischer, University of Colorado, Meta design
variety of skills and methods necessary to generate http://www.cs.colorado.edu/~l3d/ (2003)
creative solutions. On the other hand, certain thought
in the fields of human-factors have dealt with well- [5] Garrett, The Elements of User Experience,
defined problems that generate specific knowledge. http://www.jjg.net/ia/, (2000)
A broader approach, combining these two ways of [6] http://www.cultureandrecreation.gov.au/
thought, is necessary to deal with the complexity of articles/newmedia/
interaction in the future.
[8] http://www. Webster.com
[9] http://www.wordiq.com/definition/CD-ROM
[10 Oxford University Press, Oxford English
dictionary, www.oed.com/public/inside (2002)
[11] Ask Jeeves, Inc. http://www.ask.com (2004)
[12] l'ARCA, http://www.lab-au.com (2003)
[13] Shedroff, Information interaction design, Vivid
studios http://www.nathan.com/thoughts/unified/
(1994)
[14] Wyllys et al., Information Technologies and the
Information Professions
http://www.ischool.utexas.edu (Jan, 2003)
[15] Humanising technology for effective eBusiness,
Nomesa, www.nomesa.com, (2003)
[16] Ocvirk, O.G. et al. (2001) Art fundamentals,
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[17] Sartoris, M., (2004) System for the Layout and
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