CASE ASSIGNMENT 2 1

Case Assignment 2

Student’s Name

Institutional Affiliation

Course Number: Course Name

Instructor

Due Date
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Q3. Describe the sampling strategy. How appropriate were the various sampling design

decisions?

The target demographic should be defined when trying to formulate a sample design

[ CITATION Coo14 \l 1033 ]. Consensus should take into consideration all aspects of the intended

population, and a survey would evaluate a section of the intended population. It is not known if

the questionnaires were distributed to particular age ranges or were totally random. The findings

as to who responded to that survey in terms of age ranges are entailed below.

 Under 46 years old (19 %)

 Between 46 and 55 years old (23 %)

 Between 56 and 65 years old (26 %)

 66 years or older (33 %)

The NCRCC is committed to recruiting younger guests and families. The study they utilized

was not adequate for the findings they were seeking to obtain. Moreover, a majority of these

surveys were to be submitted to people under 46 years old and intended couples having children,

as the survey findings also revealed that around 78% of those sampled had no children. The

sampling method used was a random collection of participants. Area and stratified random seem

to be versions of the random sampling that enable subgroups to be examined in more detail

[ CITATION Mar96 \l 1033 ]. A more suitable sampling technique should have been for stratified

sampling [ CITATION Coo14 \l 1033 ]. After the demographic is separated into the required strata, a

clear random sample may be conducted within each stratum. The results of the analysis can then

be assessed and combined into acceptable population projections. If samples were structured

using stratified sampling techniques, the NCRCC would presumably have a clearer idea of their

target groups' willingness to become members.

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Q4. What, if any, problems did you find with the questionnaire as a whole? Consider the

structure, directions, question order, question phrasing, appropriateness of response

strategy chosen, etc.

On the very first page of the questionnaire, the 1st sentence says "answer all questions that

pertain to your interests." The phrase should be updated to instruct the person to respond to every

question, not just those they are keen on. This could create some misunderstanding and make it

simpler to modify the directions. Furthermore 2nd question, "which of the following best

represents what you feel" is quite confusing. This statement does not offer much insight into

what might be changed to further grow membership. Question 5 begins to get complicated for

the person taking the survey. Two separate rating scales are given, and questions alter the format.

The person would have to reflect back to decide what that number scale represents instead of

simply reading it from the scale. The "no opinion" choice should be excluded. This would

compel the participant to pick the response that suits best. Furthermore, question 11 should not

show up at the end of the page and also the bubbles that are on the page next to it. This seems to

be a formatting issue as the discussion should be relocated to the next page so that the participant

can, if appropriate, conveniently switch back to the initial question. The available responses to

Question 12 are quite confusing. Additionally, the choices should do not comprise "not quite

dissatisfied" or "fine as is", as both are quite broad options. The questionnaire should be

compatible around the board with the same responses as "very satisfied" or "strongly agreed" etc.

The golf segment contains dining questions which should be segregated since they are split into

two distinct categories.

Finally, segment V "about you" can be shifted to the front page of the questionnaire.

There is no correct or incorrect positioning for this segment. Findings of a web-based study
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showed that the "demographic questions" at the starting of a survey substantially improved the

rate of response for the demographic section without impacting the rate of response for "non-

demographic items" (Teclaw et al., 2012). Since NCRCC seems to be interested in recruiting

younger participants, getting demographics at the start of the questionnaire would help to sort

their intended population.

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References

Cooper, D. R., & Schindler, P. S. (2014). Business research methods. McGraw-Hil.

Marshall, M. N. (1996). Sampling for qualitative research. Family practice, 13(6), 522-526.

NCR Country Club. (n.d.). Our Tradition. Retrieved from

https://www.ncrcountryclub.com/belong/our-tradition

Teclaw, R., Price, M. C., & Osatuke, K. (2012). Demographic question placement: Effect on

item response rates and means of a veterans health administration survey. Journal of

Business and Psychology, 27(3), 281-290.