Source Notes Comments

(Where?) (What?) (So what?)

Including author, title, page nos. of Including select quotations and paraphrasing of key points. Use “quotation Including things you don’t understand,
quotations, etc. marks” for all direct quotations. things you disagree with, the names of
authors who have written something
similar or different.
These should be your ideas, recognizing
links in the text to your assignments or
lecture/tutorial topics.
https://www.nielsen.com/us/en/insights/r
eport/2015/global-trust-in-
advertising-2015/
https://venturebeat.com/2015/09/29/new
-marketing-survey-its-the-
trust-stupid/
https://www.forbes.com/sites/forbesagen
cycouncil/2019/06/14/four-
things-we-can-learn-about-
influencer-marketing-from-
nike-and-apple/?
sh=7e2f5a7b3628
https://www.brandsvietnam.com/13399-
6-buoc-su-dung-influencer-
hieu-qua-tu-Bitis-hunter
http://webbut.unitbv.ro/BU2016/Series
%20V/2016/BULETIN%20I
%20PDF/06_Todor%20R.pdf
https://www.diva- This to get a better understanding of what is needed To summarize the analysis, the involvement
portal.org/smash/get/diva2:12 of an influencer in its marketing strategy
14105/FULLTEXT01.pdf? to be taken into consideration before starting a gives a certain effect in interaction.
fbclid=IwAR2bvRf65plZoA1 collaboration between a business and an influencer. However, it can also be efficient to apply the
9o2R6PUIMM69uS1NQjZ6bj After its rise in 2016, a new marketing regulation was features of Instagram and launch product-
xkRytB0P8L1XQ499Tze1gY
introduced to make consumers aware of the content oriented campaigns on your social media
platforms to gain interaction in terms of likes
on social media that is regarded as paid partnership, and comments among your followers.
The Impact of Influencer Marketing on
Consumers’ Attitudes which has changed how people perceive influencer Finally, it is difficult to generalize the
marketing. conclusion since the outtake of this study
only includes three Swedish companies and
their content.
The overall findings of this research indicate that
millennials attitudes are affected by influencer
marketing due to several reasons such as the
alignment of promotions presented by an influencer,
the degree of credibility and trustworthiness of the
messages, as well as, an influencer’s change in style. 

https://hbswk.hbs.edu/item/lipstick-tips-
how-influencers-are-making-
over-beauty-marketing
https://www.researchgate.net/profile/Sal This research is to study the perceptions of emerging adults on the difference Relevant Reference List To My Essay!!!
omi_Simon/publication/33658 between male and female social media influencers’ style of promotion
1314_MALE_AND_FEMAL Findings showed that female respondents are influenced by influencers who promote
E_SOCIAL_MEDIA_INFLU beauty products while male respondents are drawn to technology and gaming
ENCERS_THE_IMPACT_OF products. The most important factors mentioned by the respondents in the impact of
_GENDER_ON_EMERGING the social media influencers’ posts are the entertainment factor and followed by
_ADULTS/links/5dd20e93a6f informativeness.
dcc7e138a310f/MALE-AND-
FEMALE-SOCIAL-MEDIA-
INFLUENCERS-THE-
IMPACT-OF-GENDER-ON-
EMERGING-ADULTS.pdf

MALE AND FEMALE SOCIAL

MEDIA INFLUENCERS:
THE IMPACT OF GENDER
ON EMERGING ADULTS
https://www.researchgate.net/profile/Sar
ah_Rahmah2/publication/3414
46470_THE_IMPACT_OF_M
ICRO-
INFLUENCER_MARKETIN
G_ON_MILLENNIALS_PUR
CHASING_DECISION/links/
5ec15c06a6fdcc90d67b5415/T
HE-IMPACT-OF-MICRO-
INFLUENCER-
MARKETING-ON-
MILLENNIALS-
PURCHASING-
DECISION.pdf