Managing Enterprise-wide IT

Architectures
CASE STUDY SEMINAR

Case 1 – The Weather Company

Michael Amberg, Josephine Fischer
Nürnberg
https://hbs
The Weather Company: Creating Consumer Apps
that leverage Big Data
The case deals with the challenge faced by The Weather Company of
leveraging its Big Data on weather to create new consumer products and
services.

• Download your copy of the case via the

Harvard Business School Publishing
Website:
https://hbsp.harvard.edu/import/815137

• Please upload your presentation slides on

studon.

Friedrich-Alexander-Universität Erlangen Nürnberg, Institut für Wirtschaftsinformatik

Josephine Fischer 2
Lehrstuhl für IT-Management, Prof. Dr. Michael Amberg
Case 1 Presentation
5-10 Min. of your Presentation: Present how you worked with the case. Use this Group Work to get
familiar with the case study method as a team. Answer the following questions in your presentation:
• discuss a case specifically, between 3 case types
• know key information from the case,
• defend your line of argument persuasively, why we decided for specific case
• describe options/solutions using data from the case. if eg Problem case
-> what are solutions in the text or
our own
5-10 Min. of your Presentation: Choose an organization one (or some) of you has worked for in the
past, currently work for or are simply familiar with and answer the following question:

• How can the organization you chose leverage its data to create or enable new products/
services?
• What data does the company have and what public/private data could it be combined with to
enhance its value?
• Who would benefit from the data?
• How would it be delivered or accessed? ?
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Friedrich-Alexander-Universität Erlangen Nürnberg, Institut für Wirtschaftsinformatik ? ?
Josephine Fischer 3
Lehrstuhl für IT-Management, Prof. Dr. Michael Amberg
Three basic possibilities to generate value from data

Improving Internal
Processes

Data

Wrapping Information
Selling Data
Around Products/Services
Wixom und Ross 2017

TWC used wrapping Information around Products/Services.

Friedrich-Alexander-Universität Erlangen Nürnberg, Institut für Wirtschaftsinformatik

Lehrstuhl für IT-Management, Prof. Dr. Michael Amberg 4
The four dimensions of a business model

Al-Debei and Avison 2010

This is a framework to analyse digital business models: You have different views:
• Value Proposition: What is offered to which customer segments?
• Value Architecture: What key ressources and capabilities are needed?
• Value Finance: How is revenue generated from the offering? (Weather Channel: advertising-
based)
• Value Network: Which partners do I need to provide the offering?
Friedrich-Alexander-Universität Erlangen Nürnberg, Institut für Wirtschaftsinformatik
Lehrstuhl für IT-Management, Prof. Dr. Michael Amberg 5
Presentation – Group Work
• Presentation (PPT(X) format)

• Teams of 4 students

• The presentation must be held/written in English

• Each team will have 15 minutes to present how they worked with the case & to pitch their idea

• The way of presenting is free

• Due to Corona Virus: Please prepare your Presentation as a Screencast (Use Google
Hangout, PowerPoint recordings or any other software to record your Presentation) and upload
your Screencast (Please make sure you used a standard video format) on Studon.
Prepare the Screencast together. It is sufficient for the recording if only one
person speaks.

Friedrich-Alexander-Universität Erlangen Nürnberg, Institut für Wirtschaftsinformatik 7

Josephine Fischer
Lehrstuhl für IT-Management, Prof. Dr. Michael Amberg