Competitor Analysis

Direct Competitors

My main competitors would include Logitech, Thrustmaster, and Fanatec. They all

sell steering wheel, Thrustmaster and Fanatec also selling many different

accessories. Logitech only sells one kind of wheel and one shifter, making them

less of a threat, but Thrustmaster and Fanatec both sell much more, such as

shifters, handbrakes, different wheel bases, and many different steering wheels to

attach. Fanatec is more expensive, with a basic setup coming in around $800,

whereas Thrustmaster also sells cheaper stuff, as well as expensive things. Both of

them have a bigger name, and a bigger community supporting them, but many

small sim racing business have blown up in the past years, so I think I could get in

there too.

Indirect Competitors

My indirect competitors would include companies such as Scuf gaming, and Razer,

as they sell things like controllers and keyboards. They don’t sell steering wheels,

but they could take away my business by making people want to use keyboard and

mouse, or a controller. But Sim Throttle will work to make sure we can get around
these obstacles. We will provide better service, and products, and sim racing is

more fun with an actual wheel anyway.

Market Share

For small businesses, Sim Throttle probably the only one in Manitoba, but as we

are shipping are products worldwide, that doesn’t matter too much. I would say

that Thrustmaster, Fanatec, and Logitech all have about 25% each, and the rest of

the market are small businesses that couldn't name all of. Sim Throttle probably

has around 1% because of all the small businesses.