• Low-cost advertising.

Blog marketing is relatively cheap, all you have to do is find a writer

who will regularly publish posts on your blog. Often, employees within a company can write
content, or even the owner himself can invest time in content creation. No matter the
approach, when compared to other methods, this is one of the cheapest ways to advertise
your brand.
• Long-term results. Running a blog marketing strategy means that you there for the long
term. You can expect some serious results only when your blog is at least a year old and has
enough useful content. But, once the results start coming in, they scale well, making both
your first and last post equally valid.
• A great foundation for other online marketing channels. No matter what digital
marketing approach you are planning, you need to build a blog. It is a necessary foundation
for social media marketing, inbound marketing, and email marketing. Without it, it is almost
impossible to create a steady marketing approach.
Even though these benefits are significant, blog marketing also brings some cons to the table. Let’s
take a look at what those are.

The cons of blog marketing

There are some downsides to blogging. So, before starting a blog, make sure that you are aware of
them. It will help you create a better plan that will bring you good results:
• It takes time to build good content. Time investment is the biggest downside to creating
high-quality content. You need to establish a plan that will allow you to invest time in your
blog. The whole process is quite demanding but, when done properly, incredibly rewarding.
• The results will come gradually. The benefits of a high-quality blog can be seen only later
down the road. It is the primary reason why people steer away from it. The risk of hiring a
writer only to feel the benefits after a year of blogging is something that not everyone is
willing to take.
• You have to be consistent. Having an inconsistent blog is worse than having no blog at all.
The inconsistency is going to be noticed by both the customers and search engines, bringing
a bad image to your brand.
Being aware of these cons will help you build a better blog marketing strategy. Before you start
making a blog, make sure that you know that it will take some time to make it efficient. Be
dedicated, consistent and create relevant content is the only way to ensure that blog marketing is
successful.

Blog marketing tips

You have to create a sound plan before starting your blog marketing campaign. It is the only way to
determine how high of an impact your blog is going to make on your business. Creating a blog is
easy, in technical terms. The real challenge comes when you start looking at the type of content you
are going to create.
Let’s take a look at a few tips that will get you going in the right direction.
• Define your target audience. Who are you writing this blog for? It is the first question you
should be asking yourself. It is going to let you pick the right topics for your blog, and it will
help you establish a particular style of content you need to create.
• Establish a publishing schedule. Before you start writing, make a commitment. How often
are you planning to write? Is it going to be once a week? Three times a week? Every day?
No matter what kind of publishing schedule you create, make sure that you stick to it. Take
into consideration how much time you have on your hands and create a publishing schedule
 accordingly. Make sure to prepare 10-15 blog posts and use them when you start falling
behind schedule. Always make sure to have backup articles in cases of emergency; it will
help you stay consistent.
• Create content that matters. What does this mean? Well, you should create content that
your audience is going to find useful. Share your knowledge with other people in the
industry. High-quality content is the only way to turn your blog into a success. It will take
more time to create such content, but the long-term results are going to be much better.
Figure out what you are going to write about, put yourself in your customer’s shoes and
consider what type of information they will find useful.
• Use different mediums. Enrich your content with video, images, and audio content. Various
people enjoy consuming content differently. Provide more options for your visitors, as it will
bring better results. Additionally, images and video material carry a much higher sharing
potential. Thus, the next time you are providing statistics in your content, consider adding an
infographic; it will reach out to a much higher of people.
• more influence your brand is going to have. By actively blogging, your brand becomes
alive, and people start building trust within your brand. If more people see you as an
authority in your niche, there’s a good chance that you’ll see an increase in sales. Assuming
that you have strong calls to action to increase conversion rates and offer quality products.

• Comentarios: son las entradas que pueden hacer los/as visitantes del blog, donde dejan
opiniones sobre la nota escrita por el/la autor/a. En inglés se le llama comments.
• Low-cost advertising. Blog marketing is relatively cheap, all you have to do is find a writer
who will regularly publish posts on your blog. Often, employees within a company can write
content, or even the owner himself can invest time in content creation. No matter the
approach, when compared to other methods, this is one of the cheapest ways to advertise
your brand.
• Long-term results. Running a blog marketing strategy means that you there for the long
term. You can expect some serious results only when your blog is at least a year old and has
enough useful content. But, once the results start coming in, they scale well, making both
your first and last post equally valid.
• A great foundation for other online marketing channels. No matter what digital
marketing approach you are planning, you need to build a blog. It is a necessary foundation
for social media marketing, inbound marketing, and email marketing. Without it, it is almost
impossible to create a steady marketing approach.
Even though these benefits are significant, blog marketing also brings some cons to the table. Let’s
take a look at what those are.

The cons of blog marketing

There are some downsides to blogging. So, before starting a blog, make sure that you are aware of
them. It will help you create a better plan that will bring you good results:
• It takes time to build good content. Time investment is the biggest downside to creating
high-quality content. You need to establish a plan that will allow you to invest time in your
blog. The whole process is quite demanding but, when done properly, incredibly rewarding.
• The results will come gradually. The benefits of a high-quality blog can be seen only later
down the road. It is the primary reason why people steer away from it. The risk of hiring a
writer only to feel the benefits after a year of blogging is something that not everyone is
willing to take.
• You have to be consistent. Having an inconsistent blog is worse than having no blog at all.
The inconsistency is going to be noticed by both the customers and search engines, bringing
 a bad image to your brand.
Being aware of these cons will help you build a better blog marketing strategy. Before you start
making a blog, make sure that you know that it will take some time to make it efficient. Be
dedicated, consistent and create relevant content is the only way to ensure that blog marketing is
successful.

Blog marketing tips

You have to create a sound plan before starting your blog marketing campaign. It is the only way to
determine how high of an impact your blog is going to make on your business. Creating a blog is
easy, in technical terms. The real challenge comes when you start looking at the type of content you
are going to create.
Let’s take a look at a few tips that will get you going in the right direction.
• Define your target audience. Who are you writing this blog for? It is the first question you
should be asking yourself. It is going to let you pick the right topics for your blog, and it will
help you establish a particular style of content you need to create.
• Establish a publishing schedule. Before you start writing, make a commitment. How often
are you planning to write? Is it going to be once a week? Three times a week? Every day?
No matter what kind of publishing schedule you create, make sure that you stick to it. Take
into consideration how much time you have on your hands and create a publishing schedule
accordingly. Make sure to prepare 10-15 blog posts and use them when you start falling
behind schedule. Always make sure to have backup articles in cases of emergency; it will
help you stay consistent.
• Create content that matters. What does this mean? Well, you should create content that
your audience is going to find useful. Share your knowledge with other people in the
industry. High-quality content is the only way to turn your blog into a success. It will take
more time to create such content, but the long-term results are going to be much better.
Figure out what you are going to write about, put yourself in your customer’s shoes and
consider what type of information they will find useful.
• Use different mediums. Enrich your content with video, images, and audio content. Various
people enjoy consuming content differently. Provide more options for your visitors, as it will
bring better results. Additionally, images and video material carry a much higher sharing
potential. Thus, the next time you are providing statistics in your content, consider adding an
infographic; it will reach out to a much higher of people.
•