Lab Exercise: Basic Data Analytics

Based on the data sets involving OMT posted in UNIEC Virtual, you are going to develop pivot tables
during the lab sessions. In the last lab session, the lab test may start. Questions will be asked at
random based on any of the data sets used during your training. Those who do not get the chance to
do it during that time will have to arrange a specific time with the instructor. Answer multiple
questions and even experiment with the data to learn new things about it.

ANSWER THESE QUESTIONS USING YOUR PIVOT TABLE

• Where do most of our customers come from? The answer might tell managers where to spend
more marketing resources, or to initiate new marketing efforts.

• Where are the average purchases higher? The answer might tell managers where to focus
marketing and sales resources or pitch different messages to different regions.

• What form of payment is the most common? The answer could be used to emphasize in advertising
the most preferred means of payment. • Are there any times of day when purchases are most
common? Do people buy products while at work (likely during the day) or at home (likely in the
evening)?

• Are there regional differences in the average purchase? If one region is much more lucrative,
managers could focus their marketing and advertising resources on that region.

• Are there regional differences in the sources of our customers? Perhaps in some regions, e-mail is
the most effective marketing tool, whereas in other regions, Web banner ads are more effective? The
answer to this more complicated question could help managers develop a regional marketing
strategy

Once you are familiar with Pivot tables, you can attempt to answer the Lab Exercise questions
prepared. Choose from between 4 sets that are available randomly. The lab exercise will be worth
15% of the overall coursework marks.
Lab Exercise (Set A): 15 marks

Name: _________________________________________

Matric. No.: _________________________________________

1. Where do most of our book customers come from? The answer might tell managers where to
spend more marketing resources, or to initiate new marketing efforts for increasing book sales.

2. What is the most effective source of advertisement to sell books in the South region? Is it also the
most efficient? So what should OMT do?

3. Are there regional differences in the sources of advertisements for our book customers? Perhaps
in certain regions email advertisement is more effective, while it is web banners in others. The
answer to this complicated question could help managers develop an enhanced regional marketing
strategy.

4. What is the total revenue generated from the sale of books that are priced between RM150 to
RM200, paid using PayPal? (Hint: Use the Filter function instead)
Lab Exercise (Set B): 15 marks

Name: _________________________________________

Matric. No.: _________________________________________

1. What form of payment is the most commonly used to purchase books? The answer might tell
managers where to spend more marketing resources, or to initiate new marketing efforts for
increasing book sales.

2. What is the most effective source of advertisement to sell books in the West region? Is it also the
most efficient? So what should OMT do?

3. Are there regional differences (between North and South) as regard the most popular product
purchased using credit cards? The answer to this complicated question could help managers develop
an enhanced regional marketing strategy (related to price/payment).

4. Which customer bought the most expansive online module using PayPal after seeing our e-mail
advertisement between 12 midnight to 7am? (Hint: Use the Filter function instead)
Lab Exercise (Set C): 15 marks

Name: _________________________________________

Matric. No.: _________________________________________

1. Where do most of our module customers come from? The answer might tell managers where to
spend more marketing resources, or to initiate new marketing efforts for increasing module sales.

2. What is the most effective source of advertisement to sell modules in the East region? Is it also
the most efficient? So what should OMT do?

3. Are there regional differences (between East and South) as regard the most popular product
purchased using PayPal? The answer to this complicated question could help managers develop an
enhanced regional marketing strategy (related to price/payment).

4. What is the total revenue generated from online modules that are priced between RM20 and
RM50 paid using credit card? (Hint: Use the Filter function instead)
Lab Exercise (Set D): 15 marks

Name: _________________________________________

Matric. No.: _________________________________________

1. What form of payment is the most commonly used to purchase modules? The answer might tell
managers where to spend more marketing resources, or to initiate new marketing efforts for
increasing book sales.

2. What is the most effective source of advertisement to sell modules in the North region? Is it also
the most efficient? So what should OMT do?

3. Are there regional differences (between East and West) as regard the most popular product
purchased using PayPal? The answer to this complicated question could help managers develop an
enhanced regional marketing strategy (related to price/payment).

4. What is the total revenue generated from modules purchased using credit card that are made
between 12 midnight to 7am? (Hint: Use the Filter function instead)