Answer to the Question Number-1:

Tens of thousands of restaurants with golden Arches M have been created and recognized by
McDonald's brand. They account for 42% of the U.S. Hamburg hungry market and have
expanded to more than 120 countries and have served around 5 million customers daily with
traditional dishes like French Fries, Happy Food, Big Mac and Egg Mc Muffin. The brand's
strength is built on the ability to read environmental trends and environmental changes as
necessary. McDonald's wanted the best quality at a moderately low price to give the consumers
what they wanted. That is the business motto. McDonald's faces the problem, but can't take
advantage not only of the brand, but also of traditional products such as hamburgers and fries,
while efforts at McDonald's have failed to bring pizzas, cakes, pasta, chicken fry, and low-fat
sandwiches. They also cut the market share at the same time, because the new segments of the
market cannot catch up, while Americans tend to eat more. McDonalds also faces problems with
the quality of the product, since there are increasing complaints that all the foods that cause
obesity and quality management are on their menus, but they don't check carefully the quality of
their products. McDonald's ranked 87 out of 91 in a survey of a magazine for restaurants and
institutions that ranks 2,800 consumers in chains based on the food taste. The efficiency of an
organization, as usually demonstrated by brands, brandings, sales, benefits, market share, and the
use of available resources organizations to produce results, is often assessed by achieving the
objectives. Furthermore, the organization's efficiency was assessed by groups of interest. In the
circumstances of McDonald, the efficiency of the organization will be improved in order to
address the needs and expectations of interest groups, including internal (employees and
managers) groups; (the government and the community).
Towards the employees:
Individual performance is the basis of the organization's performance. One of the reasons
McDonald's was underestimated as the turnover rate was higher than the average, so that they
studied to develop a suitable job performance assessment and pay and bonus programmed. The
aim is to enhance employee motivation for work to improve customer satisfaction by enhancing
work efficiency, which is closely linked to customer service quality. They must also concentrate
on the training of employees, ensure compliance to ensure quality of the product and service,
staff and multi-skilled sectors to reduce salvation, which results in the high rate of turnover of
employees.
Towards the customers:
Firstly, McDonald's need to retain current customers and expand the market by capturing the
trend of increasing numbers of Americans and by keeping its strong brand, does the basics of a
great brand good. The menu should be diversified to suit all customers of every age and three
quality factors, good taste and food temperature should still be retained. In order to identify the
expectations for pre-treatment needs of all food types during the day, they have to improve their
quality by strict quality management for the restaurant as food quality, speed of customer service
through investigation and surveys. Clean and clean all of the restaurants. McDonalds also faces
complaints from customers that their menu includes foods that cause obesity, together with other
fast food systems. Therefore, the use of technology should be improved for research and creative
products with healthy, nutritious menus, while also the taste and eating habits of individual
regions, countries and regions should be studied to produce the food to suit each region.
McDonald's should also use a strategy for deffentiation, which is Mc Cafe, to increase market
share. Science and technology are also opening up a new era of wireless networking. McDonald's
is in a position to capture this trend and extend wireless technology applications in the "hot spot"
store to attract younger customers and modern needs. Children, one of McDonald's largest
customer groups, are a customer who cannot be ignored. The McDonald's cultural brand is
famous for kids. Children's focus is a lasting business strategy that motivates children to take the
entire family to McDonald's, while these children will become future customers. Today children
are responsible for maintaining and developing loyal customers, McDonald's was ready for
customers in the next generation.
Towards the stockholders:
Because the US domestic market has been saturated with fast food, McDonald's needs to expand
its activities to include the entire potential foreign market, in particular in developing countries,
because these countries are the stages of economic development and technology, acquiring the
rapid food trend of the developed countries. In addition to expanding the market, the brand is
widely recognized by McDonald's to expand its business into other commodities, apparel and
souvenirs of the brand and the golden arches M. This strategy has actually contributed to an
increase in their revenues. Furthermore you can expand your property business because
McDonald's owns the stores in the prime location, easy transport and easy to identify. The
revenue generated by business rentals is actually higher than the franchise fee. McDonald's also
enhanced cooperation in mortgage and commercial land with Freddie Mac on the
websitewww.loopnet.com. In conjunction with the development of IT, especially the Internet, the
traditional approach has become less effective for clients such as TV, newspapers and banners,
and McDonald's should therefore benefit from this, use the Internet as an advertising tool and
promote marketing. They can also develop online companies, such as orders for receipt and
processing.
Towards the administration and community:
McDonald's is committed to being the chain for nutritious and healthy food. Outcry of fast food
products is growing. At the same time, governments and other organizations supported and
funded public health and community environmental protection programs. McDonald's can thus
achieve the aim of expanding the brand, increasing sales, improving profitability and developing
market share by satisfying stakeholder interests. This is a sign that its efficiency is improved.