Steps to create ad campaign on linkedin

1. Sign in to Campaign Manager

Campaign Manager is the advertising platform on LinkedIn. After you create a free
account, the platform will guide you through each step of setting up your first campaign

2. Choose your objective

An objective is the action you want your audience to take upon seeing your ad.
Selecting your objective helps show ad formats, features and bid-types that support
your objective during campaign creation. Learn more about the available objectives in
Campaign Manager.

3. Build your target audience

Next, you’ll be guided to build and save an audience for your campaign.You can target
with professional traits—like job title, company name, and industry type, target by
professional or personal interests, or customize by bringing in your own data using
Matched Audiences—which includes retargeting, email contact targeting, and account-
based targeting.

4. Choose your ad format

After building your audience, you’ll be asked to choose an ad format for your first
campaign. Depending upon your objective, you can select from the various Sponsored
Content formats (single-image, carousel or videos ads in the LinkedIn feed), Message
Ads (ads that show up in LinkedIn messages), or Text Ads.
5. Set your bid and budget

Setting the right initial budget will help you automate or control costs and validate your
marketing strategy. Learn how to plan your starting budget and adjust it over time based
on campaign performance

6. Set up your ad creative

As you create Sponsored Content and Text Ads, Campaign Manager will generate
previews in different sizes and environments, so you can see what they’ll look like. For
Message Ads, you can send yourself a test message to preview.

7. Save your billing information

The final step before launching your first campaign is setting up payment details. Enter
a debit or credit card, save, and your campaign will enter a review process before
launching.