ASSIGHNMENT OF MIS

SUBMITTED BY: Swati sharma SUBMITTED TO: DR. Sahil raj sharma
Roll. No. – 20421074
Class – MBA-2 section B

WhatsApp, owned by Facebook now has one billion users online and is the biggest messenger app on the market.
Founded in 2009 by ex Yahoo employees, it started as a small start up and swelled to 250,000 users in just a few
months, growing so fast that they had to add a charge for using the service per year to slow the subscription rate
down. In 2004. WhatsApp was acquired by Facebook and has seen continued growth, reaching theone billion mark
by 2017. In January 2018, WhatsApp released a standalone business app targeted at small business owners, called
WhatsApp Business, to allow companies to communicate with customers who use the standard WhatsApp client.
The client application was created by WhatsApp Inc of Mountain View, California, which was acquired by
Facebook in 2014 for approximately US$ 19.3 billion. It became the world’s most popular messaging application by
2015, and has over 2 billion users as of February 2020. It has become the primary means of internet communication
in multiple locations including Latin American, the Indian subcontinent, and large parts of Europe and Africa.

WhatsApp is a free platform messaging app with over 2 billion active users, WhatsApp is especially popular among
friends and family who live in different countries and want to stay in touch. The Facebook-owned app is easily one
of the most popular messaging services in the world. It was one of the first mobile apps to offer free and Internet
based messaging. Instead of sending texts using cellular-data networks, where fees may apply, WhatsApp primarily
relies on a Wi-Fi connection to send and receive messages and calls for free.

WhatsApp is preferred by over 2 billion people for its ability to streamline communications, no matter their device
or location. Not only is WhatsApp simple to use, it offers far more features and customizations than traditional SMS
messaging – all for free. While WhatsApp is similar to other messaging services like iMessage or Messages by
Google, it still offers a few key advantages, the most significant being cross-platform functionality (between
Android and iOS, for example). At glance, WhatsApp may seem like nothing more than a text messaging app, but it
can do much more here’s a brief rundown of WhatsApp’s core features:
Voice and video calls: In addition to voice calls, WhatsApp also offers video calls, including a group function,
which allows up to eight participants on one call. Voice messaging: You can record and send voice messages to
individual chats or group chats. Secure messaging: WhatsApp uses end-to-end encryption, a secure communication
standard where only the people who are messaging can read the messages. Photos and video sharing: You can send
videos, photos, and GIFs without worrying that your images will be pixelated or not downloadable, which can
sometimes happen across SMS messages between different mobile platforms and wireless carriers. Document
sharing: WhatsApp lets you send all kinds of documents, such as PDFs, spreadsheets, and slideshows without the
hassle of email or separate document-sharing apps. Desktop access: WhatsApp offers a desktop version for Mac and
for PC. WhatsApp Business: WhatsApp’s dedicated business account is designed so entrepreneurs can showcase
their products and connect with their customers on a platform that’s convenient and familiar.
WhatsApp was founded by Brian Acton and Jan Koum, former employees of Yahoo. In January 2009, after
purchasing an iPhone and realizing the potential of the app industry on App Store, Koum and Acton began visiting
Koum’s friend Alex Fishman in West San Jose to discuss a new type of messaging app that would show “statuses
next to individual names of the people”. They realized that to take the idea further, they would need an iPhone
developer. Fishman visited RentACoder.com, found Russian developer Igor Solomennikov, and introduced him to
Koum. Koum named the app WhatsApp to sound like “what’s up”. On February 24, 2009, he incorporated
WhatsApp Inc in California. However, when early versions of WhatsApp kept crashing, Koum considered giving up
and looking for a new job. Acton encouraged him to wait for a “few more months”. In June 2009, Apple launched
push notifications, allowing users to be pinged when they were not using an app. Koum changed WhatsApp so that
everyone in the user’s network would be notified when a user’s status is changed. WhatsApp 2.0 was released with
a messaging component and the number of active users suddenly increased to 250,000. To cover the cost of sending
verification texts to users, WhatsApp was changed from a free service to a paid one. In December 2009, the ability
to send photos was added to the iOS version. By early 2011, WhatsApp was one of the top 20 apps in Apple’s U.S
App Store. In April 2011, Sequoia Capital invested about 8$ million for more than 15% of the company, after
months of negotiation by Sequoia partner Jim Goetz. By February 2013, WhatsApp had about 200 million active
users and 50 staff members. Sequoia invested another $50 million, and WhatsApp was valued at $1.5 billion.
Sometime in 2013, WhatsApp acquired Santa Clara based start up, SkyMobius, the developers of Vtok, a video and
voice calling app. In a December 2013 blog post, WhatsApp claimed that 400 million active users used the service
each month.