Introduction of PTCL

Pakistan Telecommunication Company Limited (PTCL) is the country's major

telecommunications company. PTCL offers telephonic services to the country and serves as the
country's telecommunications infrastructure's backbone. The firm operates around 2000
telephone exchanges in Pakistan. They have the most extensive fixed line (land-line) network,
with 4.8 million fixed-line clients. PTCL also provides GSM, CDMA, and Internet services. In
2006, the government of Pakistan sold 26 percent of the business's ownership and control to
Etisalat (the telecom corporation of the United Arab Emirates). The government of Pakistan
retains 62 percent of the shares, while the general public owns the remaining 12 percent.
Wireless is another service offered by PTCL. The government of Pakistan kept 62 percent of
the shares, with the general public owning the remaining 12 percent. PTCL also operates a
wireless telephony network known as 'Vfone,' which has 1.25 million active consumers. Apart
from operating as a fixed landline network in Pakistan PTCL also offers products and services
such as high-speed broadband Internet, wireless Internet, smart TV (IPTV) services, Smart Link
App, Smart TV App, and other OTT apps. Touch App, as well as world-class digital
entertainment from Netflix, and Enterprise-level platforms from PTCL, such as Smart Cloud,
Tier-3 certified data centers, managed services, and satellite services, are satisfying companies'
connectivity demands and helping them to function more effectively. PTCL has the potential to
be a significant economic growth driver in Pakistan. It has installed Optical Fiber Access
Network technology in Pakistan's main urban areas. Connecting Pakistan to the world. Its
subsidiaries are Ufone and UBank

History Of PTCL:

Posts and Telegraph department was introduced in 1949 where as Telegraph and telephone
department was introduced in 1962. PTCL has been playing a key role in Pakistan's
telecommunications industry. PTCL was privatized in 1991 and in 1994 the government
distributed six million vouchers convertible into 600 million shares of the proposed PTCL in two
separate placements. In 1995 about 5%of PTC assets were transferred to PTA , FAB and NTC.
In 1996 PTCL was formed and listed on all stock exchanges of Pakistan. In 2001, PTCL
established its mobile and data services subsidiaries, Ufone and PakNet, respectively. None of
the brands finished first in their respective competitions. Ufone, on the other hand, has recently
grown its market share in the cellular industry. Over time, the PakNet brand basically
disintegrated. In 2003 the telecom deregulation policy was announced. In 2005, the
government agreed to sell 26 percent of the firm to a private entity. There were three bidders in
the PTCL privatization auction process. Etisalat, an Abu Dhabi-based corporation, was able to
secure the shares with a significant margin in the auction. . As of 2019, Etisalat had withheld
$800 million due to a property-transfer dispute with the Pakistani government.
Misson and Vision statement of PTCL
The mission statement of PTCL is as follows: “To be the partner of choice for our customers,
to develop our people and to deliver value to our shareholders.” From the mission statement of
PTCL we notice that

 An organizational climate that promotes professionalism, motivation, and excellence.

 A low-cost, high-quality environment.
 Services based on cutting-edge technology.
 Customer service that is both high-quality and time-sensitive.
 Earnings and profitability continue to rise.

Where as the vision statement of PTCL is as follows: “To be the leading and most admired
Telecom and ICT provider in and for Pakistan” The vision statement states that

The future is taking shape all around us. We will be the connection that facilitates worldwide
connection in the future. We are working hard to mobilise the globe for the future. We are ready
to design a future that delivers telecommunication that bring us closer together by collaborating
on innovation.

Objectives and Goals of PTCL:

Following are the goals and objectives of PTCL:
 To strengthen the number of telecom service options available to all customers at
competitive and affordable costs.
 To strengthen private investment in the telecom sector and promote the local telecom
manufacturing/service industry.
 To Increase the long-term advantages to the government's financial condition through
broadening the taxable revenue base.
 To motivate healthy competition among service providers while preserving telecom
leadership.
 Retain consistency with the Pakistan IT and Internet promotion strategy of cutting costs
and Internet access.
 To speed up the development of telecom infrastructure in rural and underdeveloped
areas to deliver communication services to them.
Core Values of PTCL
 Team work
 Company loyalty
 Customer Satisfaction
 Professional Integrity

SWOT Analysis of PTCL

Following are the SWOT analysis of PTCL
Strengths Of PTCL

 PTCL is Pakistan's oldest telecommunications company, formed in 1947. Pakistan's

biggest landline network. International brand names that are well-known.
 Strong financial position Capable and Skilled Human Resources in a few specific
professions PTCL provides a variety of services, including telephone, internet, and
television. If the mobile networks are unavailable for whatever reason.
 PTCL can be utilized as a backup network.
 PTCL organizes client records while adhering to the idea of privacy.
 All telecommunications firms in Pakistan rely on the PTCL network, either directly or
indirectly. It has been providing Internet DSL connections to consumers as part of the
students' package offer. When compared to mobile networks, it offers lower costs for
national calls and other services.
 PTCL has government support and integrated monopoly

Weakness of PTCL
Following are the weakness of PTCL
• The quality of service provided to the customer is deplorable and inefficient, particularly the
Internet service.
• A shortage of technical personnel in DSL technical assistance.
• A lack of organizational structure.
• There is no clear strategic direction.
• There have been no research and development program
• Functional units are disorganized.
• Poor promotion of new services.
• Bad debts incurred as a result of missed bill payments.
• Inadequate income per user.
• Political involvement in decision-making.
• Low client retention rate. Over-hiring has resulted in additional staff overhead.
• Extremely poor staff morale.

PTCL opportunities:
Following are the opportunities for PTCL

 External conditions that may be beneficial in reaching the goals.

 PTCL Opportunities Due to its large market size, PTCL can increase its market
share.
 Product development for new, inventive, and personalized items
 Reorganization of the organizational hierarchy
 Adopt cutting-edge technology.
 Making technology available to everyone (e.g. broadband).
 Hire qualified marketers and use aggressive marketing to advertise supplied
services and give competition a run for their money.
 Customer service enhancements.
 Collaboration with other telecommunications firms to provide innovative
services.
 Technical staff should be hired.

PTCL Threats:
Following are the Threats to PTCL
• External factors that may be detrimental to attaining the goals. Threats to PTCL
• Telecommunications firms pose a significant threat.
• New entrants into the industry.
• Management's inconsistency in making judgments.
• . Security and fraud concerns
• The occurrence of cybercrime is rising.
• Political insecurity. Inflation in the country