The McDonald’s Brothers are not open to flexibility and adopting opportunities to their

business named “McDonald’s.” On the other hand, Ray Kroc is a persistence and perseverance
one who always looking forward to the improvement. In the movie, it shows how Ray Kroc get
the branding and name of “McDonald’s” to the McDonald’s Brothers with the worth of $2.7
million which equivalent to $22 million or more nowadays. Ray Kroc made a wise decision to
bought the brand and name while the value is not worth pricey and start to choose business
partners wisely to not outsmart him the way he did to the McDonald’s Brothers
The McDonald’s Brothers are persistent to their own moral and strict to the process and
they are not open to the improvement for better and worse. And the McDonald’s did not value
their brand and name and believe that their morals and beliefs are enough make them successful
but not for Ray Kroc who sees the big opportunity to the “McDonald’s”.
From the McDonald’s Brothers to Ray Kroc, they used techniques that makes
“McDonald’s” reach its position now, a very successful fast food chain that serves 68 million
people every day and those techniques are;
Global environment and operations strategy – Companies are responding to global
environment with speed and strategies, with the McDonald's Brothers “speedy service system” to
Ray Kroc’s reduction cost without sacrificing ingredients or products. And Ray Kroc improve
the supply chain by locating facilities in the countries where resources are available.
Management project- Project management is a critical practice that applies knowledge of
process, skills, tools, deliverables, and techniques to project activities to ensure a solid path to
project success by meeting goals and requirements. With the observation of McDonald’s
brothers experience long waits for orders, incorrect orders, poor service, atmospheres not
conducive to family or good moral behavior etc. from their past business and want to change that
by evolving their system into “speedy service system” by looking at how they could cut down
the times taken to make food, change from delivery on plates to disposable paper bags, had
people walk up rather than serving staff attend them in their cars etc. They also ensured team
members served with a smile and all these initiatives attracted the desired clientele.
Supply Chain Management- The management of the flow of goods and services is referred to
as supply chain management, and it encompasses all procedures that convert raw materials into
finished outputs. It entails actively simplifying a company's supply-side processes in order to
increase customer value and obtain a competitive advantage in the market. In the movie, Ray
was strict to the process but was continually looking for improvement and cost reduction without
sacrifice of the ingredients that made them successful. Because of the persistence and
perseverance of Ray Kroc he makes the best supply chain management for his business.