Macdoland’s

AYOUB MISSORI
ZAKARIAE EL OUADI
 Macdonald
Plan :
Introduction
The marketing MIX
The Swot analysis (STRENGTHS
WEAKNESSES)
 Introduction

 Our presentation concerns Macdonald who is a large company at the

international
 McDonald's is the leading global foodservice retailer with more than
34,000 local restaurants serving nearly 69 million people in 119 countries
each day.
 we will present you the Marketing mix then the Swot analysis
 THE MARKETING
MIX IS A BUSINESS
TOOL USED IN
MARKETING TO
UNDERSTAND A
The marketing
COMPANY, ALSO
MIX CALLED THE 4’S P
FOR PRODUCTS,
PRICE, PLACE AND
PROMOTION.
 Products :

Mc Donalds is a huge company which provides to consumers a lot of fo

- Full Menu with Fries, burger & Fresh Beverage
- Burgers and sandwiches : Big Mac, Deluxe, CBO, hamburgers, Doubl
- Cold Beverages : Coke, Sprite, Iced tea, Dr Pepper (in the USA)
- Hot Beverages : Coffee, Mocha, Cappuccino
- Salads : Caesar Salad, Bacon Salad
- Happy Meals for kids with a toy
- Deserts: Mc Flurry, Sundae, Cookies…
 Price:
McDonalds purpose to clients’ law price to afford to
people without a lot of money to eat.
Prices are around 20 dhs for a menu but it could be
cheaper or more expansive if people are hungry.
McDonalds became a new advertising campaign
proposing products for 1 or 2€ in Franc e or for 1$ in
the USA. You can have a little burger, a little fries, a
beverage or a desert.
 Promotion:
Mc Donald’s do a lot of promotion for the brand with
logos, restaurants concept, mascot, Billboards, Packaging
of products, updated signs, Tv advertising, vouchers.
Mc Donald’s use a lot the limited promotion with:
Products created for a limited times, limited games
(Monopoly for example), limited gifts for buying a full
menu (Coca Cola Glasses or coffee cup), limited toys in
Happy Meals. This Strategy incites people going more in
McDonalds.
 Place:

Mc Donald’s is present in a lot of countries in the

World. As you can see on this map, the majority of
places are in red that’s mean with the presence
of Mc Donalds. There are 34 000 restaurants in the
world in 119 countries. The USA are in the first step
with 12 804 restaurants, then there are Japan with
3 598 restaurants. But in France it’s only 857.
 The Swot analysis
STRENGTHS WEAKNESSES :
- Brand and logo world-famous
- Leader of the fast food market
- Strong advertising presence
- Strategic localization of restaurants
- System of franchising
- Speed and quality of the service
- Multi-use product (snack bar or meal)
- No necessary qualified workforce
- Diversity of products and innovation
- 31,000 restaurants