KOLEHIYO NG LUNGSOD NG LIPA

Marawoy, Lipa City, Batangas 4217

Name: TARROZA, JONH CHRISTIAN F. Score/Rating_________ Date: MAY 12, 2021

ACTIVITY – D
EXTERNAL FACTOR EVALUATION (EFE)
Directions: Compute for the weighted score of Apple Co. and explain the result of the matrix.

Key External Factors Weight Rating Weighted

Score
Opportunities
1. New trade agreement that lifts the ban of imported food 0.11 3 0.33
is signed with a neighboring country.
2. Signing a contract with a new supplier. 0.09 1 0.09
3. Processed food market growing by 15% next year in our 0.24 2 0.48
largest market.
4. Incorporating a new company in neighboring country, 0.10 1 0.10
where the tax rate is decreasing by 3% next year.
Threats
5. The contract with the main customer expires in 2 0.17 4 0.68
months.
6. Extreme cases of natural disasters occurring next year. 0.03 3 0.09
7. New law, requiring decreasing the amount of sugar in 0.14 3 0.42
the food by 20%, could be passed next year.
8. Competitors opening 3 new stores in the town. 0.12 2 0.24
Total 1.00 - 2.43

Evaluation (4)

The highest weighted score is 0.68 which is under of Threats number 5. ”The contract
with the main customer expires in 2 months.” While the lowest weighted score is 0.9 which is
also under of Threats number 6.” Extreme cases of natural disasters occurring next year.” Then
the total average weighted scores is 2.43 which mean the firm’s strategies effectively take
advantage of existing opportunities and minimize the potential adverse of external threats.

1
ACTIVITY – E

COMPETITIVE PROFILE MATRIX Directions: Identify Critical Success Factors (CSF) for your chosen
business and its two other competitor. Prepare a Comparative Profile Matrix (CPM) and infer a
conclusion from the result of the Matrix

Name of Chosen Business: Cleene Philusa Corporattion and Hygienix Splash Corporation

Critical Success Weight MCLean Mfg. Cleene Hygienix

Factor Inc. Philusa Splash
Corporattion Corporation
Rating Score Rating Score Rating Score
1. New Technology 0.10 3 1 3 0.20 4 0.20
2. Large number of
customer. 0.10 4 1 3 0.20 3 0.10
3. Lowering price 0.10 3 1 1 0.00 1 0.10
4. Adding new
products. 0.30 3 3 3 0.20 2 0.20
5. Maintained its
clients. 0.40 4 4 4 0.40 4 0.40
Total 1.00 10 1.00 1.00

COMPETITIVE PROFILE MATRIX (CPM)RESULT (4 pts.)

In comparison of the three company Cleene Philusa Corporattion and Hygienix Splash
Corporation got the lowest rating of 1 while MCLean Mfg. Inc. only got lowest rating of 3 but
nevertheless they got all highest rating of 4. In contrast all company got the highest score of 0.40 in
Critical Success Factor number 5. While Cleene Philusa Corporattion is the only one who got lowest
score which is 0.00 in Critical Success Factor number 4.
Over all, the three company got a different average in all Critical Success Factor, proof that all
company have their own strategies to how effectively deal in the different factors and how their
business make it successful.

Score Rating Score Rating

12 100 5 71
11 96 4 67
10 92 3 63
9 88 2 58
8 83 1 54
7 79 0 50
6 74