B LO G G R O W T H B LU E P R I NT

W O R K S H E E T #2
B LO G G R O W T H B LU E P R I NT W O R K S H E E T #2

W O R K S H E E T #2

Blog Growth Blueprint

So you’ve used The Focus Formula to define your Niche Expertise.

Now what?

It’s time to get cracking on The Trademark Technique. One of my all-time favorite hacks to establish
yourself as an expert (FAST).

Here’s the 3-step process:

1 Step #1: Zero-In On ONE Big Problem

You probably already came across quite a few problems when you were researching your
Niche Expertise.

Now it’s time to zero-in on ONE issue that seems to crop up again and again.

These are from worksheet #1, but I’ll put them here for you again:

Industry Forums: You can find forums in almost any niche by searching for “keyword” + “forum”
in Google. You can also use BoardReader.com (click on “forums” on the top left corner and then
enter a keyword). Look at the threads that tend to come up again and again. These are awesome
blog posts topics.

Quora: Quora is a massive gold mine for questions on any topic. Just create an account and
search for your keyword. Note any questions that tend to crop up again and again.

Google Keyword Planner: The Google Keyword Planner is awesome for learning about what your
audience is having issues with. Of course, most keywords won’t be in full question form, like “how
do I organize my closet”. But you can usually read between the lines. When someone searches
for “closet organizing tips” or “messy closet”, they’re usually looking for a solution for their messy
closet.

Blog Comments: Head to popular blogs in your space and see what questions people to ask.
If you see the same questions over and over again, it means that lots of people in your space
can’t find a solution to their issue.

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Here’s where you can keep track of the problems you find:

AUDIENCE PROBLEMS

2 Step #2: Develop Your Unique Solution

Now it’s time to create your unique solution.

Don’t overthink this: it isn’t as difficult as you may think.

As I said in the video, Derek Halpern said it best:

“You don’t need unique ingredients, just a unique recipe”.

In fact, adding one simply twist to an existing strategy is enough to call it your own.

For example:

Guestographics: Using email outreach to promote an infographic was far from groundbreaking.
My twist was that I offered to write a unique introduction to accompany the infographic.

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The Briefcase Technique: Coming to a meeting super prepared? Also not new. Ramit’s twist was
that you literally brought documents to the meeting and busted them out at an opportune time.

List any times you’ve helped a customer, client or yourself here. Then go back through the steps
and identify any twists that you added.

YOUR SOLUTIONS

3 Step #3: Trademark Your Solution

Finally, you want to give your solution a name that people can remember.

Here are some words you can use to get you started:

• Technique • Method

• System • Formula

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Ideally, your Trademark Technique solution should have 3 things going for it:

Thing #1: Short and Sweet

Thing #2: Visual

Thing #3: Descriptive

How about an example?

Derek Halpern’s The Drafting Technique describes a system to get media mentions. He took the
term “drafting” from car racing. A car in 2nd place will get right behind car #1. That’s call “Drafting”.

It hits all 3 points: short, visual and describes the technique.