1 use familiar words:

Use of familiar words is the most important rule of word selection in business
writing. Always use common and familiar words of everyday use to make your
message easily readable and understandable.

 2Use concrete words:

Use concrete words instead of abstract words in your business writing.
Concrete words such as bank, chair, telephone forms clear and sharp images
in our mind as opposed to abstract words such as performance, inconsistency,
which creates vague and fuzzy meanings.

3Use single words in place of circumlocution:

Avoid circumlocution or use of more words in a sentence than required to
express the purpose in business writing.

Avoid long sentences:

Avoid use of long sentences having many clauses. Sometimes the reader loses
the beginning by the time he comes to the end of the sentence.

4Use technical words with care:

Every profession develops its own special vocabulary or technical words. The
members of that professional group can easily understand these technical
words. But, if you use these technical jargons in your business communication
to an outsider, it will sound like a foreign language to him.

Avoid use of difficult words:

Use English words that are easy to use and understand instead of difficult and
high-sounding words. Make your business writing more effective with simple
and direct word, and avoid any possibility of misinterpretation of your words
by the reader.
 5Use strong and power words:
Use of strong words or power words makes your business writing more
forceful. Strong words not only drive your sentences forward but also arouse
Less is More: When it comes to using your vocabulary during the course of business, it’s important
to find words and phrases that allow you to express yourself in a concise way. Avoid sentences that
meander, get to the point, and send your message.

 Pay close attention to titles, names, and genders: Have you ever received a message in
which you were addressed incorrectly? If you have, you know just how irritating it is. From a
business vocabulary point of view, an error in someone’s title, name, or gender is incredibly
destructive, not to mention embarrassing to you and your company.

 Be professional, courteous, and cordial: Choose business English vocabulary words that

are positive, professional, and friendly. In past decades, business writing was quite formal. This is
fine for things like job applications and legal documents where every little word is likely to be
scrutinized, but overly formal jargon can be jarring and difficult to read.

 When being informal, don’t become unprofessional: It is often appropriate to choose

normal, informal vocabulary words to convey messages during the course of business. Stay
professional by avoiding off-color jokes, snarky remarks, gossip, and personal comments out of your
business communications. Don’t circulate anything – even an email – that you wouldn’t feel
comfortable airing in a public forum.

 One H, Five W’s: You should always check and double check your work to be sure that the
message you are sending makes sense. The easiest way to make sure you’ve covered all your
bases is to follow a business writing rule that originated in journalism. Answer all the questions your
audience might have by ensuring How? Who? What? When? Where? and Why? are covered.

 Avoid jargon and “weasel words”: People don’t like to read words that don’t mean
anything. Respect your readers’ time by choosing business vocabulary words that leave no room for
the reader to question intent or meaning. Plain language is always appreciated.

 Use business vocabulary words that inspire action: Choose words that will spur your
readers to take the desired action. Almost all business writing is produced in order to achieve a
certain purpose, making a call to action important. Let your readers know what to do to get the right
outcome.

6 Use active verbs:

Active verbs make your business writing direct, clearer, more informative and
easier to understand.

Avoid use of camouflaged verbs:

Camouflaged verbs are verbs that are unnecessarily changed to nouns. Avoid
camouflaged verbs and strengthen your business writing.

Use correct idioms and phrases:

Be careful in the choice of idioms and phrases while writing business
communication.

Use writing software: Use business writing softwares with grammar checker
and text enrichment tool for writing effective business communications. Text
enrichment tool enriches text and enhances simple sentence to professional
one.