iamYiam

End-User
Interview
Toolkit
See the Presentation Video: Click Here

Jeongah Shin

MINI PROJECT FOR THE INTERNSHIP

Project Assumption

Overview User has volunteered

One-on-one zoom call
30 minutes max
Create an end-user mobile app
feedback interview outline

Outputs
Interview goals
Interview structure
Learnings template

MINI PROJECT FOR THE INTERNSHIP

 Context

Background of Pre-Survey Interview Structure Learnings Template

Research Justification of pre-survey Interview items Pre-survey analysis
Justification of Interview goal Survey structure Interview prompts Interview Report
Survey items Interview Coding

MINI PROJECT FOR THE INTERNSHIP

 What is SYD app? What is the most important?
AI provides recommendations based on users' goal setting
Provide daily recommendations regarding eating, sleeping,
and life quality index. That is, suggestions are made based
meditating, reading, and connecting sit alongside physical
on the data user provide. The quality of suggestion and
and mental health guidance and supportive listening.
overall service highly depends on the user's self-reporting.

MINI PROJECT FOR THE INTERNSHIP

 Limited Self-Reporting System
Once users calculate their LQi by unlocking 9 dimensions,
LQi will be updated based on users' further action.

High Volatility Dimension

Emotion, Self-Esteem, Social life, Environment
Some of dimensions have high level of volatility.
Users' emotion, self-esteem, social life, and environment
fluctuate anytime and anywhere.

MINI PROJECT FOR THE INTERNSHIP

Room for
Improvement
LQi calculating process
Explore end user's general experience, perception, and feeling toward their LQi calculating
process. We will focus on usefulness, ease to use, and convenience.

Increasing self-reporting oppurtunity

Explore end user's daily self-reporting habits and perceived accuracy of their LQi score.
We will focus on end users' needs on self-reporting frequency and process

MINI PROJECT FOR THE INTERNSHIP

 Interview Goal
Based on two identifications, our primary goal is to find out the solutions to
improve users' experience and perceived accuracy of LQi

To identify the user's experience of the LQi Calculating process

To identify the user's perceived accuracy of LQi score
Goal 1

Goal 2

MINI PROJECT FOR THE INTERNSHIP

 SURVEY LINK

Usefulness of pre-survey
Saving time
Pre Survey Easy to lead Interview
Get to know about the user before the Interview
Feel free to share your thoughts and
experience with us! Only 5 minutes :)

Earn quantitative data

Some users might have pressure to have interviews.
However, all end-users ' experiences important to us.
We can explore overall users' demographic information,
attitude, behavior, etc. through the pre-survey.

MINI PROJECT FOR THE INTERNSHIP

Pre-survey
Structure
Informed Consent Form
Option 1. Participate in both pre-survey and Interview
Option 2. Participate in only pre-survey
Option 3. Do not participate in this project

Demographic Information
Age, gender, status, technology usage, SYD
application usage pattern, etc.

MINI PROJECT FOR THE INTERNSHIP

 Pre-survey
Structure
Basic Experience with SYD App
EXPERIENTIAL VALUE Potential to explore the most important value to
influence on SYD application usage attitude

AESTHETIC PLAYFULNESS SERVICE CROI

EXCELLENCE
Scheduling for the Interview
We can recruit the participants effectively

SYD APPLICATION USAGE ATTITUDE

Reference
MINI PROJECT FOR THE INTERNSHIP Maghnati, F., & Ling, K. C. (2013). Exploring the relationship between experiential value and usage attitude towards mobile apps
among the smartphone users. International Journal of Business and Management, 8(4), 1.
Interview Structure
Warm-Up (3-5 minutes)

Part 1. User's Experience of LQi Calculating Process (10-12 minutes)

Part 2. User's Perceived Accuracy of LQi (10-12 minutes)

Wrap-Up (3-5 minutes)

MINI PROJECT FOR THE INTERNSHIP

Interview Structure
Warm-Up (3-5 minutes)
· *Important Note:
“Let’s start our interview, I would like to make sure that anytime you can open your SYD application and browse while having an Interview if you need.”

· Introduce the interviewer.

· Ask interviewees to introduce themselves briefly.
· Light talk about SYD app based on the pre-survey.

MINI PROJECT FOR THE INTERNSHIP

Interview Structure
Part 1. User's Experience of LQi Calculating Process (10-12 minutes)
· Please share your LQI calculation process. How was your feeling and what did you think while taking the survey for LQI?
· How were the questions? Were they clear, difficult, easy, etc.?
· What did you most like/dislike about the part in LQI calculating process?
· Among the 9 core dimensions, you answered that the most favorite dimension is _____ in your survey. Could you share the reason why you select ____
as your favorite dimension?

MINI PROJECT FOR THE INTERNSHIP

Interview Structure
Part 2. User's Perceived Accuracy of LQi (10-12 minutes)
· Do you remember your LQI score? If not, feel free to open your SYD app and browse it. You do not need to share your LQI score with me.
· Please feel free to share your thoughts and feelings about your LQI score.
· How accurate do you think LQI reflects you? And why? (If participants hard to answer this question, the interviewer may allow the interviewee to
answer
in a score value (X out of 10).
· In your daily life, how often do you check your emotion, feeling, and status?
· Are you usually recording it? If so, what time of method do you use to record it? (Smart-phone memo, other applications, diary, note, etc.)
· How many times do you think it is most appropriate to update your LQI score a day? And why?

MINI PROJECT FOR THE INTERNSHIP

Interview Structure
Wrap-Up (3-5 minutes)
· Have you ever experienced applications similar to SYD? Which one? And how was it?
· Anything to share with us?

MINI PROJECT FOR THE INTERNSHIP

 What can we do?
Quantitative Data
Survey Descriptive Statistic
Regression
"Learning Templets"
With the collected data, I plan three analysis steps. I will run a
statistical program to analyze the quantitative data collected via pre-
survey. It will be share table format.
For the qualitative data collected via Interview, I will record the script

Word Document and interview report in word document format. The interview report
Interview Report and Script will be double-checked based on the original script. Please find
Interview
Takeaways attachment 1. Interview Report or click here
Summary
Once interview contents are cleaned up, they will be coded to
Excel
Coding Extract Keyword extract keywords and conclude a solution. Excel will be used for this
Conclude Solution process. Please find attachment 2. Coding Sheet or click here

MINI PROJECT FOR THE INTERNSHIP

Thank you so much!
Free free to contact me if you have any questions.
Jeongah Shin - shinj@uga.edu