Professional Documents
Culture Documents
International Business
International Business
20 3 60% 40%
Course Rationale:
Introduces the concept of international business as a system and the theories which underlie it; institutions
which are visual evidences of it; production, marketing, financial, legal and other sub-systems which
comprise the total system. It also examines national governmental and international institutional controls
and constraints, which impact the environment in which the system operates. The successful search for new
markets implies an appreciation of these issues and an understanding of the forces at work in the
international business environment.
Course Objectives:
1. Analyze the role and impact of international business on national economic development.
2. Explain how the economic, political/legal, and financial environments affect international business
operations.
3. Discuss how cultural and behavioural differences influence countries business practices, and how these
differences can be addressed using appropriate strategies.
4. Discuss international trade theory and how government and business decisions influence international
trade.
5. Assess the effects of current regional trade agreements and economic integration on developing
countries.
Learning Outcomes:
1. Analyse the alternative theories of internationalisation;
2. Evaluate the political problems of government control of MNCS;
3. Analyse the impact of MNC activity on both home and host nations;
4. Analyze & evaluate the major trends that have occurred over recent years in the global business
environment, including the globalisation of enterprise, industry and competition.
5. Analyze & evaluate the strategic choices available to companies wishing to expand their international
markets.
Prerequisite(s):
Basic understanding of Management fundamentals
Pedagogy:
The teaching plan incorporates comprehension and understanding of all the concepts using lectures, case
discussions, experiential learning exercises, and assignments.
Pre readings are mandatory along with case study preparations, while quizzes / surprise test would be
conducted.
Textbook:
International Business: The New Realities, 4e, Cavusgil, Knight & Riesenberger, Pearson, 2007
Reference Books:
International Business: Competing in the Global Marketplace, 10e, Charles L.W. Hill & Arun Jain,
McGraw- Hill Education.
International Business: Text and Cases ,5e, Francis Cherunilam, Publisher: Prentice Hall of India
Private Limited, New Delhi
International Business,6e, K. Aswathappa, Publisher: Tata McGraw Hill Publishing Company Limited
New Delhi
Journals:
International Business Review, Elsevier
Journal of International Business Studies, Palgrave MacMillan
Links to websites:
https://www.internationalrelationsedu.org/what-is-international-business/
https://www.edx.org/course/subject/business-management/international-business
Evaluation Scheme:
Term-End Exam 40%
Case write-ups 20%
Assignments / Projects 20%
Quiz 20%
Total 100%
Session Plan:
Session Topic (including subtopics) Learning Outcomes Pedagogical Tool Textbook
Chapters &
Readings
1 Foundations Key concepts in Class Discussion Textbook:
What is International International Business Case: Chapter :1
Business? (IB) focusing on Internationalization at
Internationalization Vodafone, Textbook,
Pg. 50
2 Foundations Phases of Class Discussion with Textbook:
Globalization of Markets globalization, & case Chapter : 1
& Internationalization of dimensions of Case:
Firm globalization Debating the good &
harm of Globalization
Textbook,
Pg. 78
3 The Environment of IB Culture, its Class Discussion Textbook:
The Cultural Environment importance, effect & Case: Chapter :3
managerial Nestlé Ice Cream in
implications on IB Cuba,
#KEL919-PDF-ENG
Published 2015
HBS